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NETWORK MARKETING:

A GLOBAL PERSPECTIVE
Positioning QNET
V-Indonesia 2012
Theme: I am M.A.D.
(Making a Difference)
Dr. Charles W. King
The Focus of this Session…
BUILD YOUR

BELIEF SYSTEM
IN NETWORK MARKETING

Presentation Dr. Charles King, V-Indonesia 2012
The Central Theme:

In Decade 2013-2023
Network Marketing will
move into an
“AGE OF KNOWLEDGE”
About…

Presentation Dr. Charles King, V-Indonesia 2012
AGE OF KNOWLEDGE
•

A STRONG BELIEF SYSTEM Regarding the Credibility of the
Network Marketing Industry

•

In-Depth Knowledge of the GENERIC NETWORK MARKETING
PROCESS OF RELATIONSHIP MARKETING

•

A PASSION FOR AND KNOWLEDGE ABOUT the Company’s
PRODUCTS AND SERVICES

•

A Comprehensive Understanding of the Company’s
– UNIQUE MARKET POSITIONING STRATEGY
– INTERNAL POLICIES AND PROCEDURES

Presentation Dr. Charles King, V-Indonesia 2012
Presentation Outline
• Network Marketing: A Global Perspective
• The Movement Toward “Entrepreneurism” World
Wide
• The Rise of Developing Countries: Decade 20132023
• Positioning of QI—QNET in the the Evolving World
View

Presentation Dr. Charles King, V-Indonesia 2012
DIRECT SELLING: A Global View

Direct Selling is:
• A $153.7 Billion (US$) Industry Worldwide (WFDSA—
2011)
• Involving Over 91.5 Million Distributors Worldwide
(WFDSA—2011)
• 21 Countries Do Over $1 Billion (US$) in Direct Sales
Annually

Presentation Dr. Charles King, V-Indonesia 2012
The “Billion Dollar +” Countries in Direct Selling:
A Global Analysis 2011*
Country

US Retail Dollars
(Billions)

Sales People
(Millions)

United States

$29.9

15.6

Japan

$23.9

3.4

Korea

$12.9

4.2

Brazil

$12.0

2.8

Mexico

$6.3

2.2

France

$5.1

0.5
*WFDSA Statistics Report, June, 2012
The “Billion Dollar +” Countries in Direct Selling:
A Global Analysis 2011*
Country

US Retail Dollars
(Billions)

Sales People
(Millions)

Germany

$3.7

0.3

Russia

$3.6

4.1

Italy

$3.4

0.4

Malaysia

$2.9

7.4

Venezuela

$2.9

1.0

Taiwan

2.8

4.7
*WFDSA Statistics Report, June, 2012
The “Billion Dollar +” Countries in Direct Selling:
A Global Analysis 2011*
Country

US Retail Dollars
(Billions)

Sales People
(Millions)

Canada

$2.2

0.7

Thailand

$2.1

15.6

Colombia (LA)

$2.0

1.2

United Kingdom

$1.9

0.4

Argentina

$1.6

0.6

•

*WFDSA Statistics Report, June, 2012
The “Billion Dollar +” Countries in Direct Selling:
A Global Analysis 2011*
Country

US Retail Dollars
(Billions)

Sales People
(Millions)

Turkey

$1.2

1.2

South Africa

$1.2

1.4

Peru

$1.2

0.4

Indonesia

$1.0

8.2

$153.7

91.5

TOTAL GLOBAL

*WFDSA Statistics Report, June, 2012
Direct Selling: A Regional Analysis 2011
Country

% Sales
by Region

% Sales People by
Region

Asia/ Pacific

36.7%

51.6%

Africa/ Middle East

0.8%

N/A

US/ Canada

33.2%

26.5%

Sou/ Cen America

15.5%

9.9%

Western Europe

9.5%

2.5%

Cen/ East Europe

4.3%

8.5%

100.0%

100.0%

TOTAL GLOBAL
Presentation Outline
• Network Marketing: A Global Perspective
• The Movement Toward “Entrepreneurism” World
Wide
• The Rise of Developing Countries: Decade 20132023
• Positioning of QI—QNET in the the Evolving World
View

Presentation Dr. Charles King, V-Indonesia 2012
“Entrepreneur” and “Entrepreneurship”...

derived from the French
word “entreprende” which
means “TO UNDERTAKE...”

Presentation Dr. Charles King, V-Indonesia 2012
“Home Based Business”: A Definition— Going Solo

• Any Enterprise Where the Principal Administrative
Activities
• Take Place in an Individual’s Personal Residence

Presentation Dr. Charles King, V-Indonesia 2012
“Home Based Business” Statistics
• “Home Based Business” is a $427 Billion a Year Industry

• 150 Million People in North America
• Involve 34.3—36.6 Million home based businesses
• An estimated 8,500 new jobs created daily by Home
Based Businesses—the “NEW MIDDLE CLASS” Economic
Engine

Presentation Dr. Charles King, V-Indonesia 2012
United States “Home Based Business” Statistics
• 70% of “Home-Based Businesses” Succeed for at Least 3
Years vs. 29% of “Non-Home Based Ventures”
• 12% of All Households Operate a “Home- Based
Business”
• Forecast in 2013-2023: Over 50% of All Households Will
Operate a “Home-Based Business”
• 48% of Operators are College Graduates

Presentation Dr. Charles King, V-Indonesia 2012
“Home Based Business”: Advantages
• Flexible Time Schedule
• Combine Family/Work
• “Home Office” Tax Deductions
• Independence/Self Determination

Presentation Dr. Charles King, V-Indonesia 2012
Major Daily Challenges in a “Home-Based Business”

• Marketing and Selling for Cash Flow
• Time Management

• Financial Management/Book Keeping
• Minimizing Overhead

• Managing Multiple Responsibilities

Presentation Dr. Charles King, V-Indonesia 2012
The “Home Based Business” Movement Needs a
“How to do it”…”Step-by-Step”…
Operating Model…

Network Marketing Can Provide That “How-to-do-it”
Structure…

Presentation Dr. Charles King, V-Indonesia 2012
PRESENTATION OUTLINE
• Network Marketing: A global Perspective
• The Movement Toward “Entrepreneurism” World
Wide
• The Rise of Developing Countries: Decade 20132023
• Positioning of QI—QNET in the the Evolving World
View

Presentation Dr. Charles King, V-Indonesia 2012
“The Rise of the Rest”
•
•
•
•

United States Annual Growth – 2-3 %
Developing Countries – 10-15 %
American Companies Relocating in Developing Countries
Evolution of World Power: United States -- ”The” Super
Power
• New World: United States—A Power China, India, Brazil—
New Powers
• Global Direct Selling Changing

Presentation Dr. Charles King, V-Indonesia 2012
CONCEPT # 4: Major Population Centers

Country

Population

India

1.220 Billion

China

1.340 Billion

Africa
Arab World (Arab League)

1.038 Billion
358 Million

Latin America

583 Million

TOTAL ESTMATED

4.539 Billion

Presentation Dr. Charles King, V-Indonesia 2012
Major Global Growth: The Outlook*

Global Developing Markets
• 20%- 30% Middle/ Upper Middle Class

Population
• 908 Million- 1.362 Billion

Almost Population for either India or China
*United Nations Estimates-2011

Presentation Dr. Charles King, V-Indonesia 2012
QNET Market Sales Distributed By Region--2011
Country

Asia/ Pacific

Retail Sales
% by Region

QNET Sales
% by Region

36.7%

53%

Southeast Asia

19%

Central Asia

19%

South Asia

15%

Africa/ Middle East

0.8%

37%

US/ Canada

33.2%

N/A

Sou/ Cen America

15.5%

N/A

Europe

13.8%

10%

TOTAL GLOBAL

100.0%

100.0%

Presentation Dr. Charles King, V-Indonesia 2012
Target Marketing the Arab World: Some Profile Data

• Average Per Capita GDP: $ 5,563 US $
• 9th Largest Global Economy: $ 1.99 Trillion US$
• Consumer Spending as a % of GDP: 49% in Arab World
vs. 37% in China and 57% in India
• Not All Arabs are Muslims…Faiths Co-Exist…Culture is
Mixed… Expats, Immigrants, South Asians, Etc.

Presentation Dr. Charles King, V-Indonesia 2012
The Arab World: 25 Years and Younger
• 53% of Arab World is 25 Years old or Under— 189 Million
“Arab World Millennials”
• The “Entrepreneurial Boom” is reaching the Arab World
• The “Arab World Millennials”
--90
million: Are looking for opportunity
--31 thousand: Come to the United States to study
• The Cultural Demands of Early Marriage and Housing

Presentation Dr. Charles King, V-Indonesia 2012
PRESENTATION OUTLINE
• Network Marketing: A global Perspective
• The Movement Toward “Entrepreneurism” World
Wide
• The Rise of Developing Countries: Decade 20132023
• Positioning of QI—QNET in the the Evolving World
View

Presentation Dr. Charles King, V-Indonesia 2012
QNET in 2011

• Sales Growth + 15-20% over 2010
• QNET posted no significant penetration in top 10 Billion
dollar Global Markets

• Middle East/ North Africa sales suffered due to hostility
of “Arab Spring”
• Great growth potential across Asia

Presentation Dr. Charles King, V-Indonesia 2012
Four Phases Of Growth-2013

Formulation

Concentration

Momentum

Stability

50

TIME

We Are Here!
The Power of the QI Group:

• QNET…Main Subsidiary of Conglomerate: The QI Group
• The QI Group- Engaged in:
•

Direct Selling/E-Commerce

•

Lifestyle and Leisure

•

Property/Resort Management

•

Training/Conference Operations –Telecommunications

Presentation Dr. Charles King, V-Indonesia 2012
QNET’S CORE VALUES: “S.T.I.R.”
Service

• Dedicated to service of
others

Results Oriented

Teamwork

• Dedicated to
achieving highest
results

• Work together as a
unified team with a
common goal

Integrity
• Conduct ourselves with
utmost integrity

Presentation Dr. Charles King, V-Indonesia 2012
QNET’S MISSION: “RYTHM”

• “…Help individuals reach their potential and their goals
by offering entrepreneurial opportunities and the highest
quality products practices while practicing “RYTHM”
RAISE YOURSELF TO HELP MANKIND (RYTHM)

Presentation Dr. Charles King, V-Indonesia 2012
QNET’S BUSINESS MODEL: “Global Reach, Local
Presence…”
•
•
•
•
•

World Headquarters— Hong Kong
Regional Offices
Affiliate Companies
Franchise Companies
Agents

Presentation Dr. Charles King, V-Indonesia 2012
QNET’S PRODUCTS: Selection Criteria
• Innovation
• Exclusivity
• Quality
• Fit with QNET Philosophy

• Fulfillment of Market Need

Presentation Dr. Charles King, V-Indonesia 2012
QNET’S PRODUCT GROUPS
Luxury/

Energy

Education

Fashion
Accessories

Weight
Management

Nutrition

Home Care

Personal
Care

Holiday/
Travel

Presentation Dr. Charles King, V-Indonesia 2012

Collectibles
NETWORK MARKETING:

A GLOBAL PERSPECTIVE
Positioning QNET
V-Indonesia 2012
Theme: I am M.A.D.
(Making a Difference)
Dr. Charles W. King

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Network Marketing Perspective

  • 1. NETWORK MARKETING: A GLOBAL PERSPECTIVE Positioning QNET V-Indonesia 2012 Theme: I am M.A.D. (Making a Difference) Dr. Charles W. King
  • 2. The Focus of this Session… BUILD YOUR BELIEF SYSTEM IN NETWORK MARKETING Presentation Dr. Charles King, V-Indonesia 2012
  • 3. The Central Theme: In Decade 2013-2023 Network Marketing will move into an “AGE OF KNOWLEDGE” About… Presentation Dr. Charles King, V-Indonesia 2012
  • 4. AGE OF KNOWLEDGE • A STRONG BELIEF SYSTEM Regarding the Credibility of the Network Marketing Industry • In-Depth Knowledge of the GENERIC NETWORK MARKETING PROCESS OF RELATIONSHIP MARKETING • A PASSION FOR AND KNOWLEDGE ABOUT the Company’s PRODUCTS AND SERVICES • A Comprehensive Understanding of the Company’s – UNIQUE MARKET POSITIONING STRATEGY – INTERNAL POLICIES AND PROCEDURES Presentation Dr. Charles King, V-Indonesia 2012
  • 5. Presentation Outline • Network Marketing: A Global Perspective • The Movement Toward “Entrepreneurism” World Wide • The Rise of Developing Countries: Decade 20132023 • Positioning of QI—QNET in the the Evolving World View Presentation Dr. Charles King, V-Indonesia 2012
  • 6. DIRECT SELLING: A Global View Direct Selling is: • A $153.7 Billion (US$) Industry Worldwide (WFDSA— 2011) • Involving Over 91.5 Million Distributors Worldwide (WFDSA—2011) • 21 Countries Do Over $1 Billion (US$) in Direct Sales Annually Presentation Dr. Charles King, V-Indonesia 2012
  • 7. The “Billion Dollar +” Countries in Direct Selling: A Global Analysis 2011* Country US Retail Dollars (Billions) Sales People (Millions) United States $29.9 15.6 Japan $23.9 3.4 Korea $12.9 4.2 Brazil $12.0 2.8 Mexico $6.3 2.2 France $5.1 0.5 *WFDSA Statistics Report, June, 2012
  • 8. The “Billion Dollar +” Countries in Direct Selling: A Global Analysis 2011* Country US Retail Dollars (Billions) Sales People (Millions) Germany $3.7 0.3 Russia $3.6 4.1 Italy $3.4 0.4 Malaysia $2.9 7.4 Venezuela $2.9 1.0 Taiwan 2.8 4.7 *WFDSA Statistics Report, June, 2012
  • 9. The “Billion Dollar +” Countries in Direct Selling: A Global Analysis 2011* Country US Retail Dollars (Billions) Sales People (Millions) Canada $2.2 0.7 Thailand $2.1 15.6 Colombia (LA) $2.0 1.2 United Kingdom $1.9 0.4 Argentina $1.6 0.6 • *WFDSA Statistics Report, June, 2012
  • 10. The “Billion Dollar +” Countries in Direct Selling: A Global Analysis 2011* Country US Retail Dollars (Billions) Sales People (Millions) Turkey $1.2 1.2 South Africa $1.2 1.4 Peru $1.2 0.4 Indonesia $1.0 8.2 $153.7 91.5 TOTAL GLOBAL *WFDSA Statistics Report, June, 2012
  • 11. Direct Selling: A Regional Analysis 2011 Country % Sales by Region % Sales People by Region Asia/ Pacific 36.7% 51.6% Africa/ Middle East 0.8% N/A US/ Canada 33.2% 26.5% Sou/ Cen America 15.5% 9.9% Western Europe 9.5% 2.5% Cen/ East Europe 4.3% 8.5% 100.0% 100.0% TOTAL GLOBAL
  • 12. Presentation Outline • Network Marketing: A Global Perspective • The Movement Toward “Entrepreneurism” World Wide • The Rise of Developing Countries: Decade 20132023 • Positioning of QI—QNET in the the Evolving World View Presentation Dr. Charles King, V-Indonesia 2012
  • 13. “Entrepreneur” and “Entrepreneurship”... derived from the French word “entreprende” which means “TO UNDERTAKE...” Presentation Dr. Charles King, V-Indonesia 2012
  • 14. “Home Based Business”: A Definition— Going Solo • Any Enterprise Where the Principal Administrative Activities • Take Place in an Individual’s Personal Residence Presentation Dr. Charles King, V-Indonesia 2012
  • 15. “Home Based Business” Statistics • “Home Based Business” is a $427 Billion a Year Industry • 150 Million People in North America • Involve 34.3—36.6 Million home based businesses • An estimated 8,500 new jobs created daily by Home Based Businesses—the “NEW MIDDLE CLASS” Economic Engine Presentation Dr. Charles King, V-Indonesia 2012
  • 16. United States “Home Based Business” Statistics • 70% of “Home-Based Businesses” Succeed for at Least 3 Years vs. 29% of “Non-Home Based Ventures” • 12% of All Households Operate a “Home- Based Business” • Forecast in 2013-2023: Over 50% of All Households Will Operate a “Home-Based Business” • 48% of Operators are College Graduates Presentation Dr. Charles King, V-Indonesia 2012
  • 17. “Home Based Business”: Advantages • Flexible Time Schedule • Combine Family/Work • “Home Office” Tax Deductions • Independence/Self Determination Presentation Dr. Charles King, V-Indonesia 2012
  • 18. Major Daily Challenges in a “Home-Based Business” • Marketing and Selling for Cash Flow • Time Management • Financial Management/Book Keeping • Minimizing Overhead • Managing Multiple Responsibilities Presentation Dr. Charles King, V-Indonesia 2012
  • 19. The “Home Based Business” Movement Needs a “How to do it”…”Step-by-Step”… Operating Model… Network Marketing Can Provide That “How-to-do-it” Structure… Presentation Dr. Charles King, V-Indonesia 2012
  • 20. PRESENTATION OUTLINE • Network Marketing: A global Perspective • The Movement Toward “Entrepreneurism” World Wide • The Rise of Developing Countries: Decade 20132023 • Positioning of QI—QNET in the the Evolving World View Presentation Dr. Charles King, V-Indonesia 2012
  • 21. “The Rise of the Rest” • • • • United States Annual Growth – 2-3 % Developing Countries – 10-15 % American Companies Relocating in Developing Countries Evolution of World Power: United States -- ”The” Super Power • New World: United States—A Power China, India, Brazil— New Powers • Global Direct Selling Changing Presentation Dr. Charles King, V-Indonesia 2012
  • 22. CONCEPT # 4: Major Population Centers Country Population India 1.220 Billion China 1.340 Billion Africa Arab World (Arab League) 1.038 Billion 358 Million Latin America 583 Million TOTAL ESTMATED 4.539 Billion Presentation Dr. Charles King, V-Indonesia 2012
  • 23. Major Global Growth: The Outlook* Global Developing Markets • 20%- 30% Middle/ Upper Middle Class Population • 908 Million- 1.362 Billion Almost Population for either India or China *United Nations Estimates-2011 Presentation Dr. Charles King, V-Indonesia 2012
  • 24. QNET Market Sales Distributed By Region--2011 Country Asia/ Pacific Retail Sales % by Region QNET Sales % by Region 36.7% 53% Southeast Asia 19% Central Asia 19% South Asia 15% Africa/ Middle East 0.8% 37% US/ Canada 33.2% N/A Sou/ Cen America 15.5% N/A Europe 13.8% 10% TOTAL GLOBAL 100.0% 100.0% Presentation Dr. Charles King, V-Indonesia 2012
  • 25. Target Marketing the Arab World: Some Profile Data • Average Per Capita GDP: $ 5,563 US $ • 9th Largest Global Economy: $ 1.99 Trillion US$ • Consumer Spending as a % of GDP: 49% in Arab World vs. 37% in China and 57% in India • Not All Arabs are Muslims…Faiths Co-Exist…Culture is Mixed… Expats, Immigrants, South Asians, Etc. Presentation Dr. Charles King, V-Indonesia 2012
  • 26. The Arab World: 25 Years and Younger • 53% of Arab World is 25 Years old or Under— 189 Million “Arab World Millennials” • The “Entrepreneurial Boom” is reaching the Arab World • The “Arab World Millennials” --90 million: Are looking for opportunity --31 thousand: Come to the United States to study • The Cultural Demands of Early Marriage and Housing Presentation Dr. Charles King, V-Indonesia 2012
  • 27. PRESENTATION OUTLINE • Network Marketing: A global Perspective • The Movement Toward “Entrepreneurism” World Wide • The Rise of Developing Countries: Decade 20132023 • Positioning of QI—QNET in the the Evolving World View Presentation Dr. Charles King, V-Indonesia 2012
  • 28. QNET in 2011 • Sales Growth + 15-20% over 2010 • QNET posted no significant penetration in top 10 Billion dollar Global Markets • Middle East/ North Africa sales suffered due to hostility of “Arab Spring” • Great growth potential across Asia Presentation Dr. Charles King, V-Indonesia 2012
  • 29. Four Phases Of Growth-2013 Formulation Concentration Momentum Stability 50 TIME We Are Here!
  • 30. The Power of the QI Group: • QNET…Main Subsidiary of Conglomerate: The QI Group • The QI Group- Engaged in: • Direct Selling/E-Commerce • Lifestyle and Leisure • Property/Resort Management • Training/Conference Operations –Telecommunications Presentation Dr. Charles King, V-Indonesia 2012
  • 31. QNET’S CORE VALUES: “S.T.I.R.” Service • Dedicated to service of others Results Oriented Teamwork • Dedicated to achieving highest results • Work together as a unified team with a common goal Integrity • Conduct ourselves with utmost integrity Presentation Dr. Charles King, V-Indonesia 2012
  • 32. QNET’S MISSION: “RYTHM” • “…Help individuals reach their potential and their goals by offering entrepreneurial opportunities and the highest quality products practices while practicing “RYTHM” RAISE YOURSELF TO HELP MANKIND (RYTHM) Presentation Dr. Charles King, V-Indonesia 2012
  • 33. QNET’S BUSINESS MODEL: “Global Reach, Local Presence…” • • • • • World Headquarters— Hong Kong Regional Offices Affiliate Companies Franchise Companies Agents Presentation Dr. Charles King, V-Indonesia 2012
  • 34. QNET’S PRODUCTS: Selection Criteria • Innovation • Exclusivity • Quality • Fit with QNET Philosophy • Fulfillment of Market Need Presentation Dr. Charles King, V-Indonesia 2012
  • 35. QNET’S PRODUCT GROUPS Luxury/ Energy Education Fashion Accessories Weight Management Nutrition Home Care Personal Care Holiday/ Travel Presentation Dr. Charles King, V-Indonesia 2012 Collectibles
  • 36. NETWORK MARKETING: A GLOBAL PERSPECTIVE Positioning QNET V-Indonesia 2012 Theme: I am M.A.D. (Making a Difference) Dr. Charles W. King