The Eastside Youth Athletic Association (EYAA) is a nonprofit organization dedicated to developing youth in St. Paul, Minnesota through athletics and academics. It operates youth football and cheerleading programs and is run entirely by volunteers. The EYAA aims to expand programming and increase participation from the local community through improved funding, partnerships, and marketing of their brand. Their goals include developing sustainable funding sources and expanding membership to better serve Eastside youth.

1. Eastside Youth Athletic
Association
Building the Foundation

2. EYAA Building the Foundation
Eastside Youth Athletic Association
● Dedicated to the development of St.
Paul Eastside youth ages 8 – 14
through athletics and academics
● Incorporated as Minnesota nonprofit
June 2013; received 501(c)3
exemption in August 2014
● Certified as USA Football Heads Up
program in July 2014
● Program planning, marketing and
management is performed by unpaid
volunteers

3. EYAA Building the Foundation
EYAA Leadership Team
EYAA is always looking for qualified
volunteers. Let us know if you’d like to
help with our organization!
Board of Directors
● James Maldonado, President
● John Reagan, Vice President
● Jack Labrasseur, Treasurer
● Karla Maldonado, Secretary
● Andrea Wade, Volunteer Coordinator
Program Directors
● Eric Moberg, Football Operations
● Donna Smith, Cheerleader Operations
● Dan Fike, Equipment Manager

4. EYAA Building the Foundation
EYAA Programs
● Tackle Football – 9U, 10U, 11U, 12U,
14U Eastside Blaze (formerly Harding
Area Knights)
● Cheerleading – consolidated team
Eastside Lady Blaze (formerly
Harding Area Lady Knights)
● Summer Camp – noncontact
● Scholastic Achievement
● Coaching Certification

5. EYAA Building the Foundation
EYAA – Service Area

6. EYAA Building the Foundation
Who do we serve?
● 83% of Eastside students are on free lunch
● Football penetration rate for EYAA is 3.8%,
national avg. is 7.0%

7. EYAA Building the Foundation
EYAA Strengths
● Coaching: Experienced coaches fill many of
the positions in EYAA
● Cost Structure: Fees for our programs are
the lowest in our service area, due to low
operating costs
● Financial Management: EYAA has a strong
system of budget and financial controls. Also,
several board members work in financial
careers outside of the Association
● Organizational Skills: EYAA has
implemented organizational structures
(incorporation, bylaws, 501(c)3 status) to
ensure the long-term viability of the program

8. EYAA Building the Foundation
Challenges
● Organizational Weaknesses
● Funding: Our ability to expand program offerings, offer fee assistance and improve
equipment availability is substantially diminished due to low funding levels
● Human Resources: EYAA has a limited number of volunteers in both administrative
and coaching positions
● Municipal Government: Due to current funding and personnel constraints, EYAA is
heavily dependent on the City of St. Paul for subsidies and operational support
● Competitive Threats
● Competition: We face a large number of suburban competitors in youth football
programs, and better financed programs in the Capitol City League
● Economic Factors: Demographic profile of St. Paul’s Eastside limits the ability to
fund programs through program fees, increases dependence on the City of St. Paul
● Preference Changes: Rising costs of football programs and media coverage
regarding concussions are leading families to consider alternatives to football

9. EYAA Building the Foundation
Opportunities
● Brand Capital: Eastside Blaze brand could be
leveraged into new program areas
● Market Penetration: Increase market penetration
from 3.8% to the national average of 7%
● Partnerships: Pursue operational partnerships
with local nonprofit organizations and business
associations
● Sponsorships: Leverage brand and marketing
assets into a sponsorship program directed at local
businesses
● Vertically Integrate: Assume funding, equipment,
marketing and registration functions currently
performed by the City of St. Paul

10. EYAA Building the Foundation
EYAA Budget Highlights
● Annual fee revenue is approx. $12,000, currently captured by City of St. Paul
ANNUAL EXPENSES COST
Helmet Reconditioning (60 ea.) 1,500$
Shoulder Pad Reconditioning (60 ea.) 900
Jersey replacement funding 1,600
Pants replacement funding 750
Girdles 250
Total Player Costs 5,000$
Coaches Hats 160$
Coaches Shirts 120
Coaches Training 600
Total Coaches Costs 880$
Equipment Replacement Contingency 985$
Total Program Expenses 6,865$
Liability Insurance $1,000
League Fees ($650 per team) 3,900
Admin Expenses 350
Total Operating Expenses $5,250
Grand Total $12,115
STARTUP COSTS Unit Cost 9U 10U 11U 12U 14U
# of Players 50 35 25 25 25
Helmet 75$ 3,750$ 2,625$ 1,875$ 1,875$ 3,750$
Shoulder Pads 35 1,750 1,225 875 875 1,625
Jersey 30 1,500 1,050 750 750 875
Stretch Pants 15 750 525 375 375 500
Girdle 8 400 280 200 200 250
7 - pad pant set 8 400 280 200 200 250
Total Player Costs 8,550$ 5,985$ 4,275$ 4,275$ 7,250$
# of Coaches 8 4 4 4 4
Coaches Hat 20$ 160$ 80$ 80$ 80$ 80$
Coaches Shirt 15 120 60 60 60 60
Total Coach Costs 280$ 140$ 140$ 140$ 140$
Blocking Dummy 120$ 240$ 120$ 120$ 120$ 120$
Equipment Bag 15 30 15 15 15 15
First Aid Kit 25 50 25 25 25 25
Footballs (4 ) 20 160 80 80 80 80
Hand Shields (2) 80 160 80 80 80 80
Kicking Tee 6 12 6 6 6 6
Practice Cones (16) 3 100 50 50 50 50
Scrimmage Vests (12) 30 60 30 30 30 30
Total Team Costs 812$ 406$ 406$ 406$ 406$
Per Team Total 9,642$ 6,531$ 4,821$ 4,821$ 7,796$

11. EYAA Building the Foundation
EYAA Growth Strategy
● Funding: Develop a sustainable and diversified
financial base to fund EYAA activities for long-term
growth and expansion
● Membership: Expand program services and
increase the number of EYAA members
● Marketing: Enhance the EYAA brand through an
increase in our reach and frequency of messaging,
and communicate key issues on a consistent basis
to stakeholders
● Leadership: Create a structure that develops long
term EYAA leadership for youth mentoring,
coaching and organizational management

12. EYAA Building the Foundation
We Have a Dream…

13. EYAA Building the Foundation
www.eyaasports.org