Welcome App Germany Presensation - Summary+Status

www.welcome-app-germany.deOperator and Co-Initiator
Welcome App
Germany
From a small digital refugee app
in Dresden to a valid sustainable
orientation- und integration support
system for Germany
To make everyone feel welcome.

Welcome App Germany
 The multilingual platform system
providing orientation and
integration
for asylum seekers, migrants,
immigrants and employees in
Germany
 100 % free of charge for users
 Generally and locally relevant

 Focus on customers for all kind
of services and results
 Design and development hand-
in-hand for all plattforms, sizes
and device classes
 Different industries and
customer sizes
 Microsoft partner development
and City Next partner
What does HeiReS do?

Who is HeiReS?
 Design | Development |Training
 Successful as a Ltd. since 2012
 Owner-managed
 Solid business partner
 Offices in Dresden und Aachen
 Interdisciplinary team of 10
permanent experts

Peggy Reuter-Heinrich
 Director und management design unit
at HeiReS – together with Lars
Heinrich
 UX-Designerin usability, UI-Design,
Prototyping and implemetation,
alongside author, coach, speaker
 Designer und Editor of theWelcome
App Germany
 4 Microsoft MVP Awards, Red Dot
Award, German Design Award

 Why out of Dresden?
Because it‘s time for a positive
example.
 Why something for refugees?
Because IT can help and support.
 Why voluntary commitment?
Because we have to take action.
 Why an app?
Because refugees use smartphones.
Welcome App Dresden

Challenges 2015
 Almost 1 million refugees in 2015
 Overtasked authorities, guardians,
helpers as well as volunteers
 Difficulties in finding accessible
information – often available in German
only
 Difficulties in communications lead to
false information and misunderstandings
 Increasing potential of conflicts due to
understanding problems

Partners for a good cause
Initiator and operating compnay
UX-concept and UI-Design
Development allWindows versions
Editorial contents
Constant further development
Customized developped CMS
Distribution and Marketing
IT-companies from Dresden create theWelcome App Dresden in summer 2015
as a sign for social engagement for refugees and cosmopolitanism of Dresden
Co-initiator and spin doctor
User dialogue in German classes
Development of first Android und iOS version
Focus on Dresden edition
Involvment till the end of 2015

Why an App for Smartphones?
 More than 80% of the refugees
have a smartphone
 All three systems included:
Android 65%
 Internet not always accessible,
offline-function necessary
 Core competence IT-company

Syrien
Tunesien
Libyen
Eritrea
Serbien
Russische Föderation
Georgien
Marokko
Indien
Libanon
Sonstige
Countries of origin und Languages
Variety of nations create language
barriers in terms of orientation and
determine possible additional
languages in the app.
German
English
French
Arabic

Interviews with Users
Interviews with users in German
language classes
 Requirements in coordination
with larger institutions

Relevant Subjects
 The asylum-system itself
 Language and translation
 Facts about Germany
 Basic services
 Rights and responsibilities
 Social contacts
 Accommodation
 Work and profession
 Academic and education

Additional benefits through local contacts
 Dresden as a direct surrounding
 Validated addresses and relevant
contacts
 Orientation through pictures
and map integration
 Short information about the
contact
 Direct interaction via e-mail
and phone

Quotes from cities and counties
Geert Mackenroth
Saxon comissioner for foreign nationals
„The Welcome-App is the right solution!
Direct support for refugees and usable offline, that‘s what
I like.TheWelcome-App is practice-oriented. I‘m sure the
concept will prove itself and will be further developed.We
need more of these solutions from Saxony.
Dirk Hilbert
Mayor of the city of Dresden
„Dresden can do differently…
For Dresden I prefer fast, pragmatical and unbureaucratic
solutions which reallly help asylum seekers.TheWelcome
App is such a solution– and I‘m very pleased for the city
of Dresden.

Benefits from positive perception
Intense positive press perception
worldwide, especially towards the end of
2015
Appointments with well-known initiatives
and political parties – e. g.
Sept. 2015 press conference
in the city hall of Dresden
Nov. 2015 Querdenker-Award
finalist categorie green
Dec. 2015 Global Child Forum
Stockholm
Approx. 80 articles und mentions about the Welcome App in the
national and international press since its first launch.

Not at all. We faced the next challenge.
The result is the Welcome App Germany.
After so much positive encouragement
we could have stopped, being satisfied.

Welcome App Germany
 „That‘s what we need, too!“
 Further development as a model
for Germany
 Welcome App Germany with
general information as a frame
launched on October 3, 2015
 A system to integrate federal states
as well as cities and counties

ExpandedTarget Groups for Togertherness
Mobile inside and outside of
Germany for preliminary information
> Smartphones
Stationary in offices and authoritis for
bridging waiting times
> Terminal and Desktop-PCs
Supporting multilingual dialogues between
consultants and counsellors
> Tablet and Laptops

Integration through Information
 Information about integration-
related topics
 Constant expansion and
updates through dialogue
 Native languages as a key: six
languages already integrated
 Usable offline without a Wifi
connection

Cities and Counties as a living environment
 Counties and cities of federal
states as a direct surrounding
 Entry via cities and counties as
an autonomous location and
therefore focus
 Additional benefits through local
contacts und regional contents

General and local contents
 Detailed information about the
different categories
 Additional benefit by providing
addresses of contact persons
and authorities
 General information combined
with a local approach
 Validated contacts and addresses

 Supporting materials in order to
reach target groups
 Individual for integrated cities
 Designed to fit custom needs
 Distribution via important
institutions of the area
 Posters and cards for self-
printout or ordering online
Distribution for users

 News update via blog und
newsletter
 Stay in touch via social media
(Facebook undTwitter)
 welcome-app-concept.de
 welcome-app-concept.de/blog
 facebook.com/welcomeappconcept
 twitter.com/welcome_concept
Staying up-to-date online

 So far 25 cities and counties
integrated, including 4 state
capitals.
 Berlin now included
All under one roof
 The app is 100% free of charge
 System developed through own
engagement inclusive of CMS,
content, graphics, final formats and
further development
 Costs for the integration of cities
and counties with their information
and addresses plus service:
1.250 € basic amount plus
0,6-1,6 Cent per inhabitant

 Information about relationships
between local companies and cities
 Representation in all different types of
media and use of Welcome-App-Logos
 Disposition of funds to realize
participation of cities and
municipalities
 First supporters from the economy
already participating
Integration of local companies

Hand in Hand – We give something back
Non-profit priciple
 10 % of revenues as profit from the
app will be donated to other
refugee initiatives
 Selected organizations
with focus on local help and in
countries of origin
 Distributed amount so far:
10.000 €
Donations so far
Flying Help e.V.
Kos Solidarity
PRO ASYL e.V.
Til Schweiger Foundation
HOPE CapeTown
On our list:
Seawatch, Doctors without Borders,
ArcheNova, UN-refugee relief

Our vision is a universal Integration-
Support-System, to make everyone feel
welcome.
Several hours have been invested and the
system pays off. Shouldn‘t that be
enough?

Maximum use through participation
Shouldn‘t there be a Welcome App in
your municipality ?
The house is finished.
When would you like to move
in?
www.welcome-app-germany.de
info@welcome-app-concept.de
Operator & Developer
Heinrich & Reuter Solutions GmbH
Scariastr. 9
01277 Dresden
www.heires.net
+49 (0)351-65615776

Quick Access to the App
http://welcome-app-concept.de/ios http://welcome-app-concept.de/android http://welcome-app-concept.de/windows

Welcome App Germany Presensation - Summary+Status

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