Netbiscuits - Enabling the Mobile Experience<br />Michael Neidhoefer, CEO<br />European Entrepreneurship & Innovation<br /...
Who weare<br />
Netbiscuits is the worldwide leading and award winning mobile mobile development and publishing platform<br /><ul><li>Foun...
Currently 80 FTE employees
Offices in U.S., Germany and Singapore
Growing its business more than 40% per year
Active in +50 countries with offices in Europe, North America, Asia
Awarded ME Awards for Best Mobile Publishing Platform in 2009
Awarded Top 50 Deloitte Touche fastest Growing German tech companies in 2009
+ 300 premium business customers worldwide
Global network of +50 solution, reselling and platform partners
Supporting + 5000 Mobile Web developers</li></ul>01.03.2010<br />Strictly Confidential<br />3<br />
Therearethreemajorchallengesforbusinessesto bring Internet contentto mobile successfullyandprofitably<br />Software and mo...
Netbiscuits SaaSstandardsoftwareplatformprovides all toolsbusinessesneed in the mobile valuechain<br />Creation<br /><ul><...
Mobile Developer SDK
Web Tools (Sitebuilder, Media Repository, POI-Locator & Mapping, Couponing & Messaging, Feed Mobilizer)
Device Testing & Simulation</li></ul>Monetization<br /><ul><li>Ad-Server interface
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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010

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Talk at Stanford Engineering School by Michael Neidhofer, CEO, Netbiscuits, Kaiserslautern, Germany, March 1 2010.

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Netbiscuits: Enabling the Mobile Experience - Michael Neidhofer - Stanford - Mar 1 2010

  1. 1. Netbiscuits - Enabling the Mobile Experience<br />Michael Neidhoefer, CEO<br />European Entrepreneurship & Innovation<br />Stanford Engineering<br />2010/03/01<br />
  2. 2. Who weare<br />
  3. 3. Netbiscuits is the worldwide leading and award winning mobile mobile development and publishing platform<br /><ul><li>Founded in 2000,profitable since 2003
  4. 4. Currently 80 FTE employees
  5. 5. Offices in U.S., Germany and Singapore
  6. 6. Growing its business more than 40% per year
  7. 7. Active in +50 countries with offices in Europe, North America, Asia
  8. 8. Awarded ME Awards for Best Mobile Publishing Platform in 2009
  9. 9. Awarded Top 50 Deloitte Touche fastest Growing German tech companies in 2009
  10. 10. + 300 premium business customers worldwide
  11. 11. Global network of +50 solution, reselling and platform partners
  12. 12. Supporting + 5000 Mobile Web developers</li></ul>01.03.2010<br />Strictly Confidential<br />3<br />
  13. 13. Therearethreemajorchallengesforbusinessesto bring Internet contentto mobile successfullyandprofitably<br />Software and mobile devicefragmentation<br />Mobile Subscribers<br />Businesses<br />Service Creation<br />Monetization<br />01.03.2010<br />Strictly Confidential<br />4<br />
  14. 14. Netbiscuits SaaSstandardsoftwareplatformprovides all toolsbusinessesneed in the mobile valuechain<br />Creation<br /><ul><li>Integrated Development Environment
  15. 15. Mobile Developer SDK
  16. 16. Web Tools (Sitebuilder, Media Repository, POI-Locator & Mapping, Couponing & Messaging, Feed Mobilizer)
  17. 17. Device Testing & Simulation</li></ul>Monetization<br /><ul><li>Ad-Server interface
  18. 18. Ad-Network interface
  19. 19. Payment interface
  20. 20. Tracking interface</li></ul>Collaboration<br /><ul><li>Open Web Platform
  21. 21. Developer Community
  22. 22. App Store</li></ul>Management<br /><ul><li>Device Database
  23. 23. Content & Media
  24. 24. Applications
  25. 25. Campaigns
  26. 26. Reporting</li></ul>Mobile Serving<br /><ul><li>Device Detection
  27. 27. Content / Site / Ad Optimization
  28. 28. SEO Optimization
  29. 29. Rich Media TranscodingandDelivery
  30. 30. Messaging</li></li></ul><li>Develop mobile websitesfasterandmoreefficientthaneverbeforewithBiscuitsandBiscuitML<br />Content Ingredients for<br />mobile website<br />Biscuits<br />Rendered mobile site<br />Write your mobile web applicationonce, run in any mobile devicebrowser! Rapidly deploy mobile websites across platforms & devices utilizing Biscuits building blocks.<br />Header<br />Navigation<br />RSS<br />Tabbed Container<br />Teaser<br />Widget<br />Map / POI<br />Scripting Slideshow<br />TagCloud<br />Footer<br />
  31. 31. Netbiscuits mobile servingtechnologydramaticallyimprovestheend-userexperienceof mobile websitesandapps …<br />01.03.2010<br />Strictly Confidential<br />7<br />
  32. 32. … by utilizing a content rendering, rich media transcoding and optimization engine for any Internet-enabled wireless device<br />Device specificoptimization<br />Convergentcrossplatformdelivery<br />01.03.2010<br />Strictly Confidential<br />8<br />
  33. 33. How did we evolve ?<br />
  34. 34. [2000] The 1st revolutionofthe mobile web - WAP<br />http://www.youtube.com/watch?v=b_KM2g63B9A&feature=related<br />
  35. 35. The historyof Netbiscuits<br /><ul><li>4 friends at University did Website programming
  36. 36. Got inspired by WAP Technology in 2000
  37. 37. Founded company in 2000, bank loan of 200k EUR
  38. 38. Developed Software, sold in server license model + integration projects
  39. 39. Won first major customers in Germany with Software product in 2001
  40. 40. Won major international customers like eBay in 2003, operate profitably since 2003
  41. 41. Entered US market with “Cash Flow approach” in 2005, learned some lessons 
  42. 42. First funding round, looked for VCs in Germany and US
  43. 43. Conducted first round investment with German VC in 2007
  44. 44. Switched software into “Software as a Service” product
  45. 45. Focused on US market entry in 2007
  46. 46. Opened Singapore office
  47. 47. US and German market now account for 80% of our business
  48. 48. Expanded partner network to + 50 Resellers worldwide</li></ul>01.03.2010<br />Strictly Confidential<br />11<br />
  49. 49. Where are we now ?<br />
  50. 50. Hundreds of businesses from Publishing, Web, Entertainment, Marketing, Advertising, Social Networking & Commerce go mobile with Netbiscuits<br />Content & Media<br />Publishers, Carriers<br />Marketing, Web, <br />Mobile Agencies<br />Web, Commerce, Internet Service Prov.<br />Software Vendors<br />Application Developers<br />Advertisers<br />Payment Providers<br />Consumer & Industry Brands<br />01.03.2010<br />Strictly Confidential<br />13<br />
  51. 51. Netbiscuits hosts more than 10.000 Mobile Websites and serves more than 2 Billion Mobile Pages and Content Items each month<br />100% traffic increase each year and growing!<br />01.03.2010<br />Strictly Confidential<br />14<br />
  52. 52. Ourchallenges in thefuture<br />
  53. 53. Manage Growth<br />Sales & Marketing<br />International Roll-out<br />Technology Innovation<br />01.03.2010<br />Strictly Confidential<br />16<br />
  54. 54. Contact<br />wantbiscuits@netbiscuits.com<br />www.netbiscuits.com<br />Asia<br />Netbiscuits Pte Ltd #02-01 The Aquarius21 Science Park RoadSingapore 117628<br />Tel +65 6777 8337<br />Fax +65 6777 8557 <br />sales_apac@netbiscuits.com<br />Europe<br />Netbiscuits GmbH Europaallee 1067657 KaiserslauternGERMANY<br />Tel +49 631 303 1400<br />Fax +49 631 303 1414<br />sales_emea@netbiscuits.com<br />North & South America<br />Netbiscuits, Inc. 1760 Reston Parkway, Suite 304Reston, VA 20190USA<br />Tel +1 703 435 9008 <br />Fax +1 703 889 5126<br />sales_america@netbiscuits.com<br />

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