Ford excels at connecting with audiences on social media like Facebook and Twitter. In the past week, Ford gained over 2,000 new followers on Facebook and over 2,000 new Twitter followers. Ford's content, like a video of pancakes shaped like the Ford logo, engaged audiences well with over 75,000 views. However, the report recommends that Ford post more frequently on Facebook, around 2-3 times per day, to maintain high audience participation rates. It also suggests Ford address negative sentiments on social media more thoroughly.

1. STAY CONNECTED WITH US!
OFFICIAL WEBSITE Ford.com
TWITTER Twitter.com/ford
YOUTUBE Youtube.com/ford
F FACEBOOK Facebook.com/ford
LINKEDIN Linkedin.com/company/
ford
Reach… How many people are connecting with FORD on our social media channels?
Audience interaction… What contents facilitate two-dimensional communication on social media?
Trends and Strategies…How does a 110 year old car manufacturer remain engaging and approachable in the digital era?
Facebook:
Our followers grew 2,071
to 3,358,313 in the past 7
days.
LinkedIn: We now have
737,871 connections with 3,323
new followers gained within
one week.We also received
1,478 likes for 6new updates
from the last week.
Twitter:
Our fanbase grew
2.1K to 836K in the
past 7 days.
YouTube: We now have
224,703 subscribers, with
540 newly gainedand1,081
views for 2 new videos from
the last 7 days.
Instagram: Lifetime views of
our photos grew from17K to
951K within one week. We
received153.5K likes for 8
new images from the last
week.
XX Likes/Shares/Comments
reaching YYY people
184 Retweets
405 Likes
1,757 Likes
612 Shares
138 Comments
Facebook Likes: Twitter Followers:
v 5 Posts, Average 1post per work day
v Most Popular Topic: Videopost of the “FORD”
shaped pancake generated75K views, 2653 likes,
624 shares and 120 comments onJan. 29th , 2016
v 17 Tweets, Average 2-3 tweets per day
v Most Popular Hashtags:
#NationalBreakfastWeek #FordEarnings
#Fusion #FordGT
SOCIAL MEDIA MONITORING REPORT
WEI SHAO JANUARY 23-29 2016
Ford excels in using social
media channels, such as
Facebook and Twitter, to
tailor its messages with the
right content and tone, and to
better connect with its
audiences.
3,355,000
3,356,000
3,357,000
3,358,000
3,359,000
23-­‐Jan
24-­‐Jan
25-­‐Jan
26-­‐Jan
27-­‐Jan
28-­‐Jan
29-­‐Jan
830,000
832,000
834,000
836,000
838,000
23-­‐Jan
25-­‐Jan
27-­‐Jan
29-­‐Jan

2. Recommendations… How we are improving our social media engagement?
Sentiment of the Week… How are consumers reacting to our brand?
Social Involvement… What does our online presence look like?
Website Statistics… What is our ranking, visitor engagement and audience demographics ?
Our
social
media
team
reads
comments,
asks
questions
and
engages
with
audiences
every
day.
However,
our
frequency
of
Facebook
postings
is
low.
Statistics
on
January
26th
,
showed
lower
than
average
numbers
of
“likes”
due
to
the
absence
of
posting
on
that
day.
Therefore,
I
recommend
2-­‐3
posts
per
day
in
order
to
maintain
and
achieve
higher
audience
participation
rates.
Top
Sources Social
Tags
FORD.COM
Positive
Neutral
Negative
0 40000 80000 120000
1886
2750
130395
The
Ford.social page
was
created
to
integrate
the
brand’s
different
social
media
channels
together,
and
allow
easier
access
for
our
audiences.
However,
there
is
no
navigation
link
for
this
page,
nor
are
there
media
icons
on
FORD’s
official
website.
I
believe
that
social
icons
should
be
incorporated
onto
the
official
website
to
give
audiences
access
other
platforms
to
communicate
and
engage
with
the
company.
While
the
FORD
team
responds
well
to
the
positive
and
neutral
sentiments
on
social
media
channels
like
Facebook,
Twitter
and
LinkedIn,
our
responses
to
negative
sentiments
are
poor.
To
maintain
good
customer
relationship,
we
should
address
negative
sentiments
by
responding
with
comments
like
“we
hear
you”
or
“how
can
we
make
it
better?”
and
to
be
open
and
constructive
with
the
feedback
that
our
audiences
have
given
us.