This document discusses the growing importance of mobile connectivity and accessibility. It notes that smartphone ownership in the US has reached 60% penetration with 140 million owners. Nonprofits are struggling to reach aging donor bases and mobile may be a solution to improve donor acquisition, retention, and fundraising. The document promotes RAZ Mobile as a platform for nonprofits to create branded mobile websites for supporter engagement, sharing, and frictionless mobile donations in order to tap into the new mobile social environment. Case studies show organizations successfully using RAZ Mobile to raise funds.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...eMarketer
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
eMarketer Webinar: 7 Travel Trends for 2015—How Digital Will Drive New Opport...eMarketer
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
2020 digital trends and outlook for 2021 (Nigeria)Content Krush
2020 Digital Trends and Outlook for 2021 takes a close look at how digital as a channel for finding, attracting, converting and engaging customers has skyrocketed in the last one year.
It also shares insights into how Nigerian businesses and others across the world can leverage on digital channels to better grow reach and sales in 2021.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
2020 digital trends and outlook for 2021 (Nigeria)Content Krush
2020 Digital Trends and Outlook for 2021 takes a close look at how digital as a channel for finding, attracting, converting and engaging customers has skyrocketed in the last one year.
It also shares insights into how Nigerian businesses and others across the world can leverage on digital channels to better grow reach and sales in 2021.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Science and technology are fundamental factors in the growth and development of every society. Strong STEM (science, technology, engineering and math) education is vital to students’ success in an increasingly technological and global economy. It is a critical building block for exploration, innovation, and the economy, and the catalyst to attack problems affecting the world… and it is a catalyst for jobs. The under-representation of women in STEM fields is a potentially massive loss economically.
SOLOMO - The convergence of three huge digital trendsInlight
What does SOLMO mean? This presentation explores three of the biggest trends in digital marketing - social, location and mobile. It was originally presented at the Melbourne Business School Digital Club launch. We hope you enjoy it!
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Communities for Cause, "Mobile Demand Generation meets TOMS Shoes"Gary Allhusen
Businesses, non-profits and consumers alike are excited about the positive impacts of this hyper-local cause-marketing platform – don’t miss out! Learn more about how the Communities for Cause marketplace is changing the way businesses grow, and communities thrive.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
A New Vision For Payments In Financial ServicesPenn Mutual
Financial service companies are under growing pressure from a seismic shift in consumer adoption and usage of smartphones/tables and social media driven by technology. This has opened the door for new and innovative competitors to challenge banks and financial services companies for market share in traditional banking services. Globally, millennials and consumers in general are rapidly adopting mobile payments as a primary method to move money. The lessons are the same regardless of industry - adapt, innovate, and engage or risk losing relevancy and market share. Learn how these trends are unfolding and how companies can respond to them.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. September 2013
CONFIDENTIAL - Proprietary Information
Our new world…
Mobile Social
Millennials
Minorities
Urbanites
Generation X
Boomers
“A generation is coming where
smart-phones and tablets are all
they’ve ever known.”
Jonathan Waddington, justgiving.com
3. September 2013
CONFIDENTIAL - Proprietary Information
Going mobile means ubiquitous access to everyone…..
2005
Live event
2013
Live event-
same
location
4. September 2013
CONFIDENTIAL - Proprietary Information
140 million people in the U.S.
owned smartphones (60 percent
mobile market penetration).
Source: Comscore, August 8 2013
In the U.S. smartphone adoption
continues unabated
8. September 2013
CONFIDENTIAL - Proprietary Information
What happens when mobiles visit a PC
site?
“This goes beyond what
businesses actually do and sell
online,” said Kentico CEO Petr
Palas, in a statement. “If their sites
aren't mobile-friendly, people who
are out and about will forge new
brand relationships with
competitors, and they'll take these
relationships back home with them
to their computers. When it comes
to making and breaking
customer relationships, it's all
happening on mobile devices."
10. September 2013
CONFIDENTIAL - Proprietary Information
From the MCON 2012 report on millennial giving
“While 80% of those who have given on a smartphone had given via text, the
comments and focus groups suggested that Millennials preferred not to
donate via text to avoid charges on their phone bill and not have their donation
limited to $10. They would prefer to use a mobile website, but restated it has
to be easy for them to give in the moment.”
16. September 2013
CONFIDENTIAL - Proprietary Information
Speed matters!
• Amazon found that +100 ms increase in response time equaled -1% sales
• Google found that +500ms response time meant a 20% reduction in
searches
So, Marissa ran an experiment where Google increased the number of
search results to thirty. Traffic and revenue from Google searchers in the
experimental group dropped by 20%.
Ouch. Why? Why, when users had asked for this, did they seem to hate it?
After a bit of looking, Marissa explained that they found an uncontrolled
variable. The page with 10 results took .4 seconds to generate. The page
with 30 results took .9 seconds.
Half a second delay caused a 20% drop in traffic. Half a second delay killed
user satisfaction.
• A 30% reduction in file size generated 30% more map requests
17. September 2013
CONFIDENTIAL - Proprietary Information
Nonprofits need tech that solves real
problems
• The average donor base is aging rapidly
Legacy methods of donor acquisition are failing to reach the modern supporter and donor which feeds
the supporter lifecycle pipeline.
• Donor acquisition is expensive
Direct mail open rates are 3%, email is 35%, but text message open rates easily exceed 95%!
• Donor retention rates are low
Non-profits have a donor retention rate of only 43.1 percent. A cumulative study reveals nonprofits (1)
lose over 50% of their donors between the first and second donation; (2) lose 30% of those donors year
after year thereafter; and (3) lose 30% of regular or sustainer givers annually (Association of Fundraising
Professionals & Urban Institute / Fundraising Effectiveness Project).
• Fundraising is difficult and expensive
Average costs to raise a $1 is $.20 (Association of Fundraising Professionals).
• New online fundraising methods have already missed the mobility and
social interaction revolution
91% of mobile internet activity is the consumption of social media, and 60% of Facebook traffic is now
mobile. The new preferred method of interaction is mobile.
• Text-to-give mobile fundraising misses the mark
With text-to-give methods you don’t know who the donors , the carrier share can approach 50% and
you’ll wait months for your donations.
18. September 2013
CONFIDENTIAL - Proprietary Information
How should a solution work?
• A social, local and mobile platform for the DIY creation of a
branded mobile website to be used for supporter
recruitment, engagement, sharing and fundraising.
• Very easy to use, it will have an immediate impact, it is
highly efficient and cost effective.
• Reaches the huge, growing, diverse population that
communicates and connects through mobile devices – smart
phones and tablets – and social media.
• RĀZ Mobile supplements existing fund-raising methods by
seamlessly integrating into every channel you have today.
• Power, scope and velocity derived from leveraging a
common engagement and fundraising platform across the
organization
• The creation and sharing of tactics across local organizations
• The creation of a networked base of supporters who can give
instantly through their phone in a matter of seconds
• A common data set for warehousing and mining
• A common language for innovation of the platform
19. September 2013
CONFIDENTIAL - Proprietary Information
Thank you!
To request an online demo for your organization
please visit www.razmobile.com
20. September 2013
CONFIDENTIAL - Proprietary Information
RĀZ Mobile Value Proposition
• An Immediate Capability to communicate with, connect to, and
raise money from new and existing supporters by leveraging
the anywhere, anytime connection created by their mobile
phone.
• A Common Platform that facilitates the sharing of tactics and
success stories to create lift for all chapters/regions and one
that permits each chapter/region to quickly and easily create
their own mobile-optimized website.
• A Cost Effective fundraising tool that…
Seamlessly integrates into all existing communication channels.
ROI potential easily in excess of 1000%/month.
Requires no upfront investment or software purchase and no long-term
contract.
22. September 2013
CONFIDENTIAL - Proprietary Information
Nonprofits need mobile sites that render
quickly and are easy to navigate
If you are relying on your PC site to be your
mobile experience, studies indicate supporters will not engage,
wait, pinch, swipe, squint, or donate.
23. September 2013
CONFIDENTIAL - Proprietary Information
Frictionless, secure donation processing
means giving is as easy as buying a song online
1 2 3 4
Choose amount Enter PIN Confirm Share
25. September 2013
CONFIDENTIAL - Proprietary Information
Success story - RAZ Mobile and ArtsKC
• ArtsKC supports a wide
array of arts
organizations in the
Great KC Metro
• They held a Summer
Solstice themed
#Timetogive campaign
• Sharing was
accomplished via email,
text message, social
media and QR codes
• In one day over $14,500
was raised with over 70%
coming from their
mobile campaign page
on RAZ Mobile
26. September 2013
CONFIDENTIAL - Proprietary Information
Comments about RAZ Mobile
• I need to get codes to give to one of our campaigns and because they compete
by department, I need a code for each. How do we do that? Thanks for your
help. I wanted to use Raz because I knew it would be much better customer
service and I was absolutely right.
• ……described RAZ Mobile as “easily the best the best model of mobile
giving”….in terms of cost and exposure through synched offline-online
promotion.
• “As a customer, I would say the real-time campaign measurement tools are
one of the greatest features of RAZ Mobile.”
30. September 2013
CONFIDENTIAL - Proprietary Information
Organization URL QR Code Keyword & Phone
#
Ronald
McDonald House
of KC
http://razmobile.com
/RMHCKC.html
RMHCKC
816-545-9396
Love Fund for
Children
http://razmobile.com
/LoveFund.html
LoveFund
816-545-9233
Big Brothers Big
Sisters of KC
http://razmobile.com
/BIG.html
BIG
816-521-6131
Stop Hunger
Now
http://razmobile.com
/stophunger.html
stophunger
913-752-9841
WE CARE of
India
http://razmobile.com
/wecare.html
wecare
913-667-7447
Some current RAZ Mobile customers
31. September 2013
CONFIDENTIAL - Proprietary Information
Our new world…
Mobile Social
Millennials
Minorities
Urbanites
Generation X
Boomers
“A generation is coming where
smart-phones and tablets are all
they’ve ever known.”
Jonathan Waddington, justgiving.com