This document discusses the growing importance of mobile connectivity and accessibility. It notes that smartphone ownership in the US has reached 60% penetration with 140 million owners. Nonprofits are struggling to reach aging donor bases and mobile may be a solution to improve donor acquisition, retention, and fundraising. The document promotes RAZ Mobile as a platform for nonprofits to create branded mobile websites for supporter engagement, sharing, and frictionless mobile donations in order to tap into the new mobile social environment. Case studies show organizations successfully using RAZ Mobile to raise funds.

1. September 2013
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The Power of Mobile
The Ultimate Connector

2. September 2013
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Our new world…
Mobile Social
Millennials
Minorities
Urbanites
Generation X
Boomers
“A generation is coming where
smart-phones and tablets are all
they’ve ever known.”
Jonathan Waddington, justgiving.com

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Going mobile means ubiquitous access to everyone…..
2005
Live event
2013
Live event-
same
location

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140 million people in the U.S.
owned smartphones (60 percent
mobile market penetration).
Source: Comscore, August 8 2013
In the U.S. smartphone adoption
continues unabated

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What’s happening to the PC?

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What happens when mobiles visit a PC
site?
“This goes beyond what
businesses actually do and sell
online,” said Kentico CEO Petr
Palas, in a statement. “If their sites
aren't mobile-friendly, people who
are out and about will forge new
brand relationships with
competitors, and they'll take these
relationships back home with them
to their computers. When it comes
to making and breaking
customer relationships, it's all
happening on mobile devices."

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The difference is easy to see

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From the MCON 2012 report on millennial giving
“While 80% of those who have given on a smartphone had given via text, the
comments and focus groups suggested that Millennials preferred not to
donate via text to avoid charges on their phone bill and not have their donation
limited to $10. They would prefer to use a mobile website, but restated it has
to be easy for them to give in the moment.”

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From the MCON 2013
Millennial Impact Report

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But wait….there’s more nuggets!

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Which one is mobile-friendly?

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Which one will be easier to complete?

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Speed matters!
• Amazon found that +100 ms increase in response time equaled -1% sales
• Google found that +500ms response time meant a 20% reduction in
searches
So, Marissa ran an experiment where Google increased the number of
search results to thirty. Traffic and revenue from Google searchers in the
experimental group dropped by 20%.
Ouch. Why? Why, when users had asked for this, did they seem to hate it?
After a bit of looking, Marissa explained that they found an uncontrolled
variable. The page with 10 results took .4 seconds to generate. The page
with 30 results took .9 seconds.
Half a second delay caused a 20% drop in traffic. Half a second delay killed
user satisfaction.
• A 30% reduction in file size generated 30% more map requests

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Nonprofits need tech that solves real
problems
• The average donor base is aging rapidly
 Legacy methods of donor acquisition are failing to reach the modern supporter and donor which feeds
the supporter lifecycle pipeline.
• Donor acquisition is expensive
 Direct mail open rates are 3%, email is 35%, but text message open rates easily exceed 95%!
• Donor retention rates are low
 Non-profits have a donor retention rate of only 43.1 percent. A cumulative study reveals nonprofits (1)
lose over 50% of their donors between the first and second donation; (2) lose 30% of those donors year
after year thereafter; and (3) lose 30% of regular or sustainer givers annually (Association of Fundraising
Professionals & Urban Institute / Fundraising Effectiveness Project).
• Fundraising is difficult and expensive
 Average costs to raise a $1 is $.20 (Association of Fundraising Professionals).
• New online fundraising methods have already missed the mobility and
social interaction revolution
 91% of mobile internet activity is the consumption of social media, and 60% of Facebook traffic is now
mobile. The new preferred method of interaction is mobile.
• Text-to-give mobile fundraising misses the mark
 With text-to-give methods you don’t know who the donors , the carrier share can approach 50% and
you’ll wait months for your donations.

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How should a solution work?
• A social, local and mobile platform for the DIY creation of a
branded mobile website to be used for supporter
recruitment, engagement, sharing and fundraising.
• Very easy to use, it will have an immediate impact, it is
highly efficient and cost effective.
• Reaches the huge, growing, diverse population that
communicates and connects through mobile devices – smart
phones and tablets – and social media.
• RĀZ Mobile supplements existing fund-raising methods by
seamlessly integrating into every channel you have today.
• Power, scope and velocity derived from leveraging a
common engagement and fundraising platform across the
organization
• The creation and sharing of tactics across local organizations
• The creation of a networked base of supporters who can give
instantly through their phone in a matter of seconds
• A common data set for warehousing and mining
• A common language for innovation of the platform

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Thank you!
To request an online demo for your organization
please visit www.razmobile.com

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RĀZ Mobile Value Proposition
• An Immediate Capability to communicate with, connect to, and
raise money from new and existing supporters by leveraging
the anywhere, anytime connection created by their mobile
phone.
• A Common Platform that facilitates the sharing of tactics and
success stories to create lift for all chapters/regions and one
that permits each chapter/region to quickly and easily create
their own mobile-optimized website.
• A Cost Effective fundraising tool that…
 Seamlessly integrates into all existing communication channels.
 ROI potential easily in excess of 1000%/month.
 Requires no upfront investment or software purchase and no long-term
contract.

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What’s the answer?

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Nonprofits need mobile sites that render
quickly and are easy to navigate
If you are relying on your PC site to be your
mobile experience, studies indicate supporters will not engage,
wait, pinch, swipe, squint, or donate.

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Frictionless, secure donation processing
means giving is as easy as buying a song online
1 2 3 4
Choose amount Enter PIN Confirm Share

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Success story - RAZ Mobile and ArtsKC
• ArtsKC supports a wide
array of arts
organizations in the
Great KC Metro
• They held a Summer
Solstice themed
#Timetogive campaign
• Sharing was
accomplished via email,
text message, social
media and QR codes
• In one day over $14,500
was raised with over 70%
coming from their
mobile campaign page
on RAZ Mobile

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Comments about RAZ Mobile
• I need to get codes to give to one of our campaigns and because they compete
by department, I need a code for each. How do we do that? Thanks for your
help. I wanted to use Raz because I knew it would be much better customer
service and I was absolutely right.
• ……described RAZ Mobile as “easily the best the best model of mobile
giving”….in terms of cost and exposure through synched offline-online
promotion.
• “As a customer, I would say the real-time campaign measurement tools are
one of the greatest features of RAZ Mobile.”

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Organization URL QR Code Keyword & Phone
#
Ronald
McDonald House
of KC
http://razmobile.com
/RMHCKC.html
RMHCKC
816-545-9396
Love Fund for
Children
http://razmobile.com
/LoveFund.html
LoveFund
816-545-9233
Big Brothers Big
Sisters of KC
http://razmobile.com
/BIG.html
BIG
816-521-6131
Stop Hunger
Now
http://razmobile.com
/stophunger.html
stophunger
913-752-9841
WE CARE of
India
http://razmobile.com
/wecare.html
wecare
913-667-7447
Some current RAZ Mobile customers

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Our new world…
Mobile Social
Millennials
Minorities
Urbanites
Generation X
Boomers
“A generation is coming where
smart-phones and tablets are all
they’ve ever known.”
Jonathan Waddington, justgiving.com

32. September 2013
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Industry Status

33. September 2013
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Thank you!