WEBSPECTATOR - Maximize your ad revenue by monetising your visitor's real-time engagement with your content.

1. WEBSPECTATOR
Because time is money!

2. GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
WEBSPECTATOR

3. Learn how in 4 easy steps

4. Step1_Share
Forget the 1:1 page view/impression ratio.
GTS: Guaranteed Time Slot monetises properties’ time-spent, translating in new ad revenue
on top of existing rev models.
GTS means 1 page view and multiple impression - new ratio 1:N
Option I
Premium direct sales ad revenue - Inventory sold out
Revenue limited by current inventory? NO
!
Rev Share:
30%
WebSpectator: available time-based inventory boosts new premium revenue
opportunities.
!
Option II
Remnant sales ongoing - revenue ”as is”
Property ad revenue potential achieved? NO
!
Rev Share:
0%-50%
(RTB Auction)
WebSpectator: buys all ATF/BTF available inventory to trade on GTS.
Average: 25/30%
WEBSPECTATOR

5. Step2_Manage
WebSpectator offers powerful yet free analytics tools.
WebSpectator analytics tools let you customize and manage your ad potencial according to
your business rules.
Define floors and blocks.
Floors
Maximize your property yield by establishing floor prices for your inventory.
Manage your pass back tags to optimize attribution.
!
!
Blocks
Block your campaign from being printed next to sensitive content:
Block by technology, industry, advertiser and more.
WEBSPECTATOR

6. Step3_Monetize
Plug&Play monetisation at the touch of a button.
The GTS: Guaranteed Time Slot monetises new ad opportunities based on an asset all
properties already own: time-spend.
Choose your own integration speed.
Option I
!
_Add beacons to existing placements and start monetising time.
_1st print is delivered ”as is” and WebSpectator manages from the 2nd print on.
!
Time = GTS = Performance = Revenue
!
Option II
!
_Create new placement with GTS beacons: ATF or BTF.
_Monitor effective exposure time and new ad revenue potential from the 2nd print on.
!
Time = GTS = Performance = Revenue
WEBSPECTATOR

7. Step4_Optimize
GTS monetisation opens a new ad revenue dimension.
This means rethinking current ad placements and formats to make maximize time-spent
ad revenue, on top of traditional ad revenue.
A few suggested ideias to optimize your property:
I_ RPM Focus
!
II_ TakeOver
!
III_ Sponsored Stories
!
IV_ Mobile App
!
V_ InStream Video
!
WEBSPECTATOR

8. WEBSPECTATOR
I_RPM Focus
GTS monetises
stackable
impressions on the
same pageview.
CPM
GTS
!
Same $ CPM now
means increased $
RPM.
CPM
1 pageview = 1 impression
$1 CPM = $1 RPM
GTS
1 pageview = multiple impressions
$1 CPM = $4 RPM

9. WEBSPECTATOR
II_TakeOver
GTS monetises sold
out inventory.
!
Premium takeover
placements can be
even more profitable,
allowing for more
competitive pricing.
CPM
1 pageview = 1 impression
$15 CPM = $15 RPM
GTS
1 pageview = multiple impressions
$10 CPM = $40 RPM

10. WEBSPECTATOR
III_Sponsored Stories
GTS monetises any
viewable content.
!
Even text can now
be profitable when
content relevance
fits the right brand.

11. WEBSPECTATOR
IV_Mobile App
Mobile real-estate
collides with
traditional ad
formats and delivery.
!
Time-based adv is
the answer. GTS is
mobile.
CPM
1 pageview = 1 impression
$1 CPM = $1 RPM
GTS
1 pageview = multiple impressions
$1 CPM = $4 RPM

12. WEBSPECTATOR
V_InStream Video
Video adv is not
just pre-roll.
!
GTS monetises
video beyond preroll and still verifies
exposure and
engagement.

13. Learn more

14. GTS:
Guaranteed Time Slot
20’ seg.
The new
metric for online
media&advertising
WEBSPECTATOR

15. WebSpectator gets accredited by the Media Rating Council
(MRC) for its new metric GTS: Guarantee Time Slot, that measures
the effective exposure time for web&mobile display advertising.
The MRC applauds WebSpectator for successfully completing the
accreditation process for the core Guaranteed Time Slot display advertising
viewability metrics in WebSpectator for Publishers,” said George W. Ivie,
Executive Director and CEO of the MRC.
!
“WebSpectator for Publishers’ GTS is an innovative measurement approach,
and MRC accreditation indicates that it complies with MRC Standards, a
recognized benchmark for quality and disclosure.”
The GTS is a revolutionary way to trade display advertising
on for web&mobile, already available for publishers and
advertisers
WEBSPECTATOR
The Media Rating Council is a
nonprofit industry
association, whose goal is to
ensure measurement
services that are valid,
reliable and effective.

16. !
WebSpectator technology was nominated Cool
Vendor for Mídia on Gartner’s Cool Vendor
Report 2012, release by Gartner in April 2012.
!
Research by Andrew C. Frank, Jennifer Beck
and Mitchell David Smith, analysts for Media,
Marketing and Technology, considered the
technology ”has the potencial to establish a
new industry standard for real-time web
experience”.
!
WebSpectator technology as the potencial to
revolutionise the way display advertising is
measured, traded and managed on
web&mobile.
WEBSPECTATOR

17. O GTS: Guaranteed Time Slot, reveals a totally
new revenue stream for Publishers, as well as a new premium ad
product with guaranteed exposure.
“With the GTS we can finally show advertisers how many
people are in fact engaged with their brand, which led us to
create a new and exclusive ad product that drives higher
CPM and CTR” , says André Chaves, CEO for iG.
!
“We are proud to be one of the pioneers in the world to
believe and implement this new display ad metric and we’re
already reaping the benefits of this strategy”.
WEBSPECTATOR
iG is one the largest
and the most
creative media
portals in Brazil.

18. WebSpectator provides the first real-time accredited
analytics for Publishers.
!
• Metrics
• Insights
!
• Revenues
!
• Visitors
!
• Time
!
• Engagement
Learn more
!
www.webspectator.com
WEBSPECTATOR

19. WebSpectator provides the first real-time accredited
analytics for Advertisers.
!
• Audience
• Reach
!
• Impressions
!
• CTR (GTS)
!
• Exposure Time
!
• Clicks
Learn more
!
www.webspectator.com
WEBSPECTATOR

20. GTS: 100% multi-browser & platform
WEBSPECTATOR

21. WEBSPECTATOR
Because time is money!