The document provides titles for 22 photographs related to winter landscapes and wildlife in various locations around the world, including Antarctica, Alaska, Colorado, California, Illinois, Norway, Nepal, Austria, Canada, Switzerland, Germany, and New York City. The titles reference subjects such as foxes, penguins, polar bears, waterfalls, castles, mountains, and cities covered in snow.
O documento descreve um projeto para produção colaborativa de um livro didático público no Paraná através da contribuição de professores. O processo envolve a elaboração de textos sobre conteúdos pedagógicos pelos professores para uso dos alunos e apoio ao trabalho docente, validados em um sistema online hospedado no portal da educação do estado. O livro será composto por introduções gerais sobre temas e folhas detalhando os assuntos com base bibliográfica e abordagem interdisciplinar.
The document discusses support for various Blue Jay sports teams at different levels, encouraging the Blue Jays in football, baseball, and basketball to win their games and go forward. It also notes that the Blue Jay school in Bondurant is getting a new building constructed.
No ano de 2031, as mulheres dominaram o mundo após conquistarem cargos de poder discretamente e orquestraram um golpe global após desmoralizarem o presidente dos EUA por meio de um escândalo sexual. Agora, as mulheres governam o planeta e instituíram leis como a semana da TPM, quando ficam irritadas e o mundo corre risco de guerra nuclear.
El documento describe el neoclasicismo en arquitectura, escultura y pintura entre los siglos XVIII y mediados del XIX. Algunas de las obras más destacadas son el Panteón de París de Soufflot, la Ópera de París de Garnier y la escultura de Canova como Eros y Psique. En pintura, se mencionan obras de David como El rapto de las sabinas y La muerte de Marat, e Ingres con El baño turco y Odalisca.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by tailoring their digital presence to attract specific customers. Sense by Avvio helps hotels create a competitive advantage through a more customized online experience.
The document provides titles for 22 photographs related to winter landscapes and wildlife in various locations around the world, including Antarctica, Alaska, Colorado, California, Illinois, Norway, Nepal, Austria, Canada, Switzerland, Germany, and New York City. The titles reference subjects such as foxes, penguins, polar bears, waterfalls, castles, mountains, and cities covered in snow.
O documento descreve um projeto para produção colaborativa de um livro didático público no Paraná através da contribuição de professores. O processo envolve a elaboração de textos sobre conteúdos pedagógicos pelos professores para uso dos alunos e apoio ao trabalho docente, validados em um sistema online hospedado no portal da educação do estado. O livro será composto por introduções gerais sobre temas e folhas detalhando os assuntos com base bibliográfica e abordagem interdisciplinar.
The document discusses support for various Blue Jay sports teams at different levels, encouraging the Blue Jays in football, baseball, and basketball to win their games and go forward. It also notes that the Blue Jay school in Bondurant is getting a new building constructed.
No ano de 2031, as mulheres dominaram o mundo após conquistarem cargos de poder discretamente e orquestraram um golpe global após desmoralizarem o presidente dos EUA por meio de um escândalo sexual. Agora, as mulheres governam o planeta e instituíram leis como a semana da TPM, quando ficam irritadas e o mundo corre risco de guerra nuclear.
El documento describe el neoclasicismo en arquitectura, escultura y pintura entre los siglos XVIII y mediados del XIX. Algunas de las obras más destacadas son el Panteón de París de Soufflot, la Ópera de París de Garnier y la escultura de Canova como Eros y Psique. En pintura, se mencionan obras de David como El rapto de las sabinas y La muerte de Marat, e Ingres con El baño turco y Odalisca.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by tailoring their digital presence to attract specific customers. Sense by Avvio helps hotels create a competitive advantage through a more customized online experience.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by customizing their digital presence to attract customers and create a competitive advantage through a more personalized online experience.
This document analyzes social media marketing campaigns by Expedia on Facebook and Topguest on Instagram. It examines the target customer groups, actions encouraged, appropriateness of incentives, likelihood of success, and impact on the social networks. For Expedia on Facebook, the target is travelers who like the Expedia page for a chance to win luxury vacations. For Topguest on Instagram, the target is US-based Virgin America members who can earn points for posting photos. While Expedia's incentives and broad reach on Facebook may make it successful, Topguest's limited prize and restrictions may limit its impact. Both campaigns aim to promote loyalty and awareness but only Expedia's shifts the essential nature of Facebook toward more commercial uses.
This document analyzes social media marketing campaigns by Expedia on Facebook and Topguest on Instagram. It examines the target customer groups, actions encouraged, appropriateness of incentives, likelihood of success, and impact on the social networks. For Expedia on Facebook, the target is travelers who like the Expedia page for a chance to win luxury vacations. For Topguest on Instagram, the target is US-based Virgin America members who can earn points by posting photos. While Expedia's incentives and broad reach on Facebook may make it successful, Topguest's limited prize and restrictions may limit its impact. Both campaigns aim to promote loyalty and awareness but only Expedia's fully shifts Facebook towards social commerce.
Social media is not free and requires investments of time, staffing, and marketing costs to see a return. For hotels, in addition to direct bookings, effective social media metrics to track include the number of active followers and engagement, website visitors and page views, mentions and sentiment of reviews, and growth in transactions and repeat customers. With limited resources, hotels should carefully plan their social media strategy, start with free platforms to build their community, offer incentives like coupons, and monitor activities to improve return on investment over time. Social media also plays an important role in customer service by engaging customers, building trust and loyalty through listening and responding to customer needs and feedback.
1. The document discusses and compares two location-based mobile marketing campaigns - one by Wynn Hotel & Casino Las Vegas using Foursquare, and one by Westfield ValleyFair using Facebook Places.
2. The Wynn campaign aims to provide a more luxurious experience for Foursquare users by offering complimentary champagne. The Westfield campaign offers discounts to Facebook Places users.
3. Results will be measured using Foursquare's analytics dashboard for the Wynn campaign, and Facebook analytics tools like Facebook Google Analytics and Klout for the Westfield campaign.
DDiH, think tank 2011, cmh oneglobe, hotel think tank nenesse87
This document summarizes a proposed new digital application called "At Your Disposal" for hotel guests. The app would allow guests to access hotel services, book activities, communicate with staff, and connect with other guests from their smartphone, tablet, or hotel room TV. It aims to enhance the guest experience through a virtual concierge service and loyalty programs while promoting partner businesses. The app offers a modern way for hotels to improve service, solve issues quickly, and build customer loyalty through a single, customizable digital platform.
This document summarizes a proposed new digital application called "At Your Disposal" for hotel guests. The app would allow guests to access hotel services, book activities, communicate with staff, and connect with other guests from their smartphone, tablet, or hotel room TV. It aims to enhance the guest experience through a virtual concierge service and loyalty rewards program. The app would be free for guests and revenue for hotels would come from partner organizations and discounts offered through the app.
What are the risks involved in using 'socialnenesse87
Using social media celebrities as brand advocates can help increase awareness and sales if done correctly. However, there are also risks as the celebrity's actions may damage the brand's reputation if they engage in scandals or controversial behavior. Brands must carefully research any celebrity they partner with to ensure they have a positive public image and values that align with the brand.
The document discusses reviews from four review sources (TripAdvisor, Booking, Travel Post, and Expedia) of the Westin Paris Vendôme hotel. It finds that there are more positive reviews than negative ones across the sources, creating a positive impression among guests. It recommends hotel managers respond to both positive and negative reviews to build customer engagement, thanking customers for positive reviews and apologizing and addressing issues raised in negative reviews.
Our Action Plan for K. West Hotel outlines 3 actions:
1. Contact existing influencers (past customers) and offer a sponsorship program where referrals earn a free stay and influencers receive promotions.
2. Recruit representatives to work on social media accounts and our website as part of a multi-level marketing affiliate program where they earn commissions on clicks and ads.
3. Identify wellness and spa influencers to partner with so they promote our hotel on their websites and ads in exchange for access to their followers.
The document compares the websites of two four-star hotels, Hotel Bedford and Hotel Splendid Etoile. Both hotels are easy to find online, and their websites are clear and easy to navigate. Hotel Splendid Etoile's website allows easier sharing on social media and engagement with reviews, while Hotel Bedford's website could improve accessibility to social networks and add guest reviews. In conclusion, both hotels could improve their websites by adding guest reviews and subscribing to newsletters in more visible locations.
The document analyzes search results for the hotel "Les Jardins du Marais" on Google. It performs searches by the brand name alone, by brand name and location, and by hotel type and location. In all cases, the hotel appears high in search results on the first page. However, when searching by hotel type and location, the map and location do not appear. The analysis also compares the hotel's official website to its Booking.com listing, finding differences in organization. It concludes the hotel has good Google search results positioning but could improve its third-party listings.
The document analyzes search results for the hotel "Les Jardins du Marais" on Google. It performs searches by the brand name alone, by brand name and location, and by hotel type and location. In all cases, the hotel appears high in search results on the first page. However, when searching by hotel type and location, the map and location do not appear. The analysis also compares the hotel's official website to its Booking.com listing, finding differences in organization. It concludes the hotel has good Google search results positioning but could improve its third-party listings.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by customizing their digital presence to attract customers and create a competitive advantage through a more personalized online experience.
This document analyzes social media marketing campaigns by Expedia on Facebook and Topguest on Instagram. It examines the target customer groups, actions encouraged, appropriateness of incentives, likelihood of success, and impact on the social networks. For Expedia on Facebook, the target is travelers who like the Expedia page for a chance to win luxury vacations. For Topguest on Instagram, the target is US-based Virgin America members who can earn points for posting photos. While Expedia's incentives and broad reach on Facebook may make it successful, Topguest's limited prize and restrictions may limit its impact. Both campaigns aim to promote loyalty and awareness but only Expedia's shifts the essential nature of Facebook toward more commercial uses.
This document analyzes social media marketing campaigns by Expedia on Facebook and Topguest on Instagram. It examines the target customer groups, actions encouraged, appropriateness of incentives, likelihood of success, and impact on the social networks. For Expedia on Facebook, the target is travelers who like the Expedia page for a chance to win luxury vacations. For Topguest on Instagram, the target is US-based Virgin America members who can earn points by posting photos. While Expedia's incentives and broad reach on Facebook may make it successful, Topguest's limited prize and restrictions may limit its impact. Both campaigns aim to promote loyalty and awareness but only Expedia's fully shifts Facebook towards social commerce.
Social media is not free and requires investments of time, staffing, and marketing costs to see a return. For hotels, in addition to direct bookings, effective social media metrics to track include the number of active followers and engagement, website visitors and page views, mentions and sentiment of reviews, and growth in transactions and repeat customers. With limited resources, hotels should carefully plan their social media strategy, start with free platforms to build their community, offer incentives like coupons, and monitor activities to improve return on investment over time. Social media also plays an important role in customer service by engaging customers, building trust and loyalty through listening and responding to customer needs and feedback.
1. The document discusses and compares two location-based mobile marketing campaigns - one by Wynn Hotel & Casino Las Vegas using Foursquare, and one by Westfield ValleyFair using Facebook Places.
2. The Wynn campaign aims to provide a more luxurious experience for Foursquare users by offering complimentary champagne. The Westfield campaign offers discounts to Facebook Places users.
3. Results will be measured using Foursquare's analytics dashboard for the Wynn campaign, and Facebook analytics tools like Facebook Google Analytics and Klout for the Westfield campaign.
DDiH, think tank 2011, cmh oneglobe, hotel think tank nenesse87
This document summarizes a proposed new digital application called "At Your Disposal" for hotel guests. The app would allow guests to access hotel services, book activities, communicate with staff, and connect with other guests from their smartphone, tablet, or hotel room TV. It aims to enhance the guest experience through a virtual concierge service and loyalty programs while promoting partner businesses. The app offers a modern way for hotels to improve service, solve issues quickly, and build customer loyalty through a single, customizable digital platform.
This document summarizes a proposed new digital application called "At Your Disposal" for hotel guests. The app would allow guests to access hotel services, book activities, communicate with staff, and connect with other guests from their smartphone, tablet, or hotel room TV. It aims to enhance the guest experience through a virtual concierge service and loyalty rewards program. The app would be free for guests and revenue for hotels would come from partner organizations and discounts offered through the app.
What are the risks involved in using 'socialnenesse87
Using social media celebrities as brand advocates can help increase awareness and sales if done correctly. However, there are also risks as the celebrity's actions may damage the brand's reputation if they engage in scandals or controversial behavior. Brands must carefully research any celebrity they partner with to ensure they have a positive public image and values that align with the brand.
The document discusses reviews from four review sources (TripAdvisor, Booking, Travel Post, and Expedia) of the Westin Paris Vendôme hotel. It finds that there are more positive reviews than negative ones across the sources, creating a positive impression among guests. It recommends hotel managers respond to both positive and negative reviews to build customer engagement, thanking customers for positive reviews and apologizing and addressing issues raised in negative reviews.
Our Action Plan for K. West Hotel outlines 3 actions:
1. Contact existing influencers (past customers) and offer a sponsorship program where referrals earn a free stay and influencers receive promotions.
2. Recruit representatives to work on social media accounts and our website as part of a multi-level marketing affiliate program where they earn commissions on clicks and ads.
3. Identify wellness and spa influencers to partner with so they promote our hotel on their websites and ads in exchange for access to their followers.
The document compares the websites of two four-star hotels, Hotel Bedford and Hotel Splendid Etoile. Both hotels are easy to find online, and their websites are clear and easy to navigate. Hotel Splendid Etoile's website allows easier sharing on social media and engagement with reviews, while Hotel Bedford's website could improve accessibility to social networks and add guest reviews. In conclusion, both hotels could improve their websites by adding guest reviews and subscribing to newsletters in more visible locations.
The document analyzes search results for the hotel "Les Jardins du Marais" on Google. It performs searches by the brand name alone, by brand name and location, and by hotel type and location. In all cases, the hotel appears high in search results on the first page. However, when searching by hotel type and location, the map and location do not appear. The analysis also compares the hotel's official website to its Booking.com listing, finding differences in organization. It concludes the hotel has good Google search results positioning but could improve its third-party listings.
The document analyzes search results for the hotel "Les Jardins du Marais" on Google. It performs searches by the brand name alone, by brand name and location, and by hotel type and location. In all cases, the hotel appears high in search results on the first page. However, when searching by hotel type and location, the map and location do not appear. The analysis also compares the hotel's official website to its Booking.com listing, finding differences in organization. It concludes the hotel has good Google search results positioning but could improve its third-party listings.
2. Easy to Find:
Hotel Splendid Etoile: Hotel Bedford:
These hotels are really easy to find.They are both on the first page of
Google (for a research by name and by name + localization). Moreover, if we
make a research by hotel type + localization, there is only the hotel splendid
etoile on the first page of Google.
3. Easy to Use: The Hotel Splendid
Etoile
• It is a very clear
and concise website.
•It is very easy to
navigate on this
website (with the
banner on the right
of the website).
•There different
categories (Hotel,
rooms, booking
system…).
• Pictures diaporama.
4. Easy to Use: The Hotel Bedford
•It is a very clear and
concise website.
•It is very easy to
navigate on this
website (with the
banner on the top of
the website).
•There are different
categories
(Localization, hotel,
restaurant…)
• Pictures diaporama.
5. Engagement:
The Hotel Splendide Etoile The Hotel Bedford:
On the main page on this webiste, we have At the bottom of the main page of
the possibility to joint the facebook page this website, there is not link for
and / or the twitter page of this hotel.There social network, but, we can find all
are the phone number, the address and the
email address of this hotel, so it is easy to
the information necessary in order
enter in contact. In the category of to enter in contact with this hotel.
booking, we can find reviews of other There is the possibility to subscribe
guests. to the newsletter.
6. Easy to book:
The Hotel Splendid Etoile: The Hotel Bedford:
For these two websites, it is very easy to book online. On the main page
of both, we can check the avaibility. If we click on « Reservation », we
can have rates, special offers, and additional information in order to
make a booking without problems.
7. Easy to Share:
The Hotel Splendide Etoile The Hotel Bedford:
There is no way to share
it.
This hotel has a facebook page
and a twitter account, so it is
easy to share this website.
8. Qualitative analysis:
• Market Positioning:
These two hotels are a four star hotel. They are both a hight positioning,
in this sense, they are on the luxurous segment, and, they are interest by
the same client segments (business and leisure). The main page of these
two hotels are very well desgined.
•Distinctive:
There are not really distinctive points. They are both modern and design.
•Express Level:
These two websites express the good quality of these hotels, of their
services.
9. Conclusion:
The hotel Bedford should improve its accessibility to social
networks. It should add a guestbook, and a link to a guest review
like TripAdvisor .
Its newsletter subscription should be more visible.
The hotel Splendid Etoile should create a newsletter subscription
on its main page. It should add also a guestbook (in order to have
some reviews).
The link to TripAdvisor site should be more visible and easier to
use.