In our latest research at Digivante, we’ve compared 3 of the largest car insurance comparison websites: GoCompare, MoneySuperMarket and Confused. We assessed each website based on its accessibility and compatibility across different devices and browsers. Each platform is assessed based on their performance across these two fields. The winner is the car insurance site that performs best across these accessibility and compatibility tests. Here are the results!

1. WEBSITE WARS
CAR INSURANCE
October 2020

2. 22
SUPERMARKETS
For this Website War, we have chosen 3 of the largest car insurance comparison
websites in the world:
We’ve focused our testing on the homepage and searching by car registration.
Each website will be assessed based on their performance in these 2 battles:
The Winner of this War will be the website that performs the best across the battles.
ACCESSIBILITY COMPATIBILITY

3. ACCESSIBILITY
BATTLE

4. 44
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)
In Accessibility testing, there are 5 areas that we
measure against:
1. Controls & Forms
2. Design & Usability
3. Interaction
4. Structure & Layout
5. Multimedia
We have multiple test cases for each area, but for this
Website Battle we chose 1 test from each and ran it
against the different car insurance comparison
homepages.
ACCESSIBILITY BATTLE

5. 55
3/5 Tests Failed
Controls & Forms Labels or instructions
1 Error observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

6. 66
3/5 Tests Failed
Design & Usability Sensory characteristicsAA Standard
Numerous links on the page are not in complete isolation
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

7. 77
3/5 Tests Failed
Structure & Layout Link purpose (in context) A Standard
9 Contrast Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

8. 88
3/5 Tests Failed
Controls & Forms Labels or instructions
2 Missing form label errors
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

9. 99
3/5 Tests Failed
Design & Usability Sensory characteristicsAA Standard
Social Media icons not displayed when CSS turned off
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

10. 1010
3/5 Tests Failed
Structure & Layout Link purpose (in context) A Standard
3 Errors shown for missing links
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

11. 1111
3/5 Tests Failed
Design & Usability Sensory characteristicsAA Standard
All Social Media icons not displayed when CSS turned Off
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

12. 1212
3/5 Tests Failed
Interaction Keyboard A Standard
Elements are not highlighted on screen upon tabbing
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

13. 1313
3/5 Tests Failed
Structure & Layout Link purpose (in context) A Standard
24 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions A Standard
Design & Usability
Sensory characteristics AA
Standard
Interaction
Keyboard A Standard
Structure & Layout
Link purpose (in context) A
Standard
Multimedia
Non-text content (Alt text) A
Standard

14. 1414
All 3 websites had failures related to Design & Usability and Structure &
Layout.
GoCompare and MSM had failures on Controls & Forms with GoCompare
having less so takes first place.
Confused had a failure on Interaction which is higher priority and therefore
finish third.
ACCESSIBILITY BATTLE RESULT

15. COMPATIBILITY
BATTLE

16. 1616
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
We selected 5 mobile phones and 4 web browsers.
The same test case was run against each fashion
retailer website.
The test case covered a guest user navigating to the
homepage, sale page and a product page.
COMPATIBILITY BATTLE

17. 1717
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
9/9 Tests Passed
A perfect score with no issues raised against any of the 9 tests.

18. 1818
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
9/9 Tests Passed
A perfect score with no issues raised against any of the 9 tests.

19. 1919
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
9/9 Tests Passed
A perfect score with no issues raised against any of the 9 tests.

20. 2020
COMPATIBILITY BATTLE RESULT
All 3 websites had a 100% pass rate.

21. WEBSITE WARS
WINNER

22. 2222
BATTLE RESULTS
Accessibility
1. GoCompare
2. MSM
3. Confused
Compatibility
1. GoCompare, MSM, Confused
GoCompare came first in Accessibility and joint first in
Compatibility and is the clear winner of this Website War
WEBSITE WARS WINNER