SlideShare a Scribd company logo
Web Performance Optimization stevesouders.com/docs/webstock-20110217.pptx Disclaimer: This content does not necessarily reflect the opinions of my employer. flickr.com/photos/ddfic/722634166/
flickr.com/photos/bekahstargazing/318930460/
2004
 carsonified.com/blog/business/fred-wilsons-10-golden-principles-of-successful-web-apps/ #1. Speed:        “First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”
en.oreilly.com/velocity2009/public/schedule/detail/8523
en.oreilly.com/velocity2009/public/schedule/detail/8523
Yahoo! 	0.4 sec slower 	traffic  5-9% slideshare.net/stoyan/dont-make-me-wait-or-building-highperformance-web-applications slideshare.net/stoyan/yslow-20-presentation
blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
en.oreilly.com/velocity2009/public/schedule/detail/7709 blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
en.oreilly.com/velocity2008/public/schedule/detail/3632
slideshare.net/EdmundsLabs/how-edmunds-got-in-the-fast-lane-80-reduction-in-page-load-time-in-3-simple-steps-6593377
Site speed in search rank Screen shot of blog post …we've decided to take site speed into account in our search rankings. googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Web Performance Optimization WPO drives traffic improves UX increases revenue reduces costs flickr.com/photos/pedromourapinheiro/3123885534/
What makes sites feel slow? flickr.com/photos/kevincollins/234678305/
(lack of) Progressive Rendering [next page being loaded] flickr.com/photos/kevincollins/234678305/
Google Yahoo Bing Ask does this matter?
Progressive Enhancement deliver HTML defer JS avoid DOM decorate later
Progressive Enhancement  Progressive Rendering
<script src="A.js"> blocks parallel downloads and rendering 9 secs: IE 6-7, FF 3.0, Chr 1, Op 9-10, Saf 3 7 secs: IE 8-9, FF 3.6, Chr6, Saf 4 Why focus on JavaScript?
Loading Scripts Without Blocking XHR Eval XHR Injection Script in Iframe Script DOM Element Script Defer document.write Script Tag
Script DOM Element var se = document.createElement('script'); se.src = 'http://anydomain.com/A.js'; document.getElementsByTagName('head') [0].appendChild(se);  script & page domains can differ may not preserve execution order
MeeboIframed JS var iframe = document.createElement('iframe'); document.body.appendChild(iframe); var doc = iframe.contentWindow.document; doc.open().write('<body onload="insertJS()">'); doc.close(); loads asynchronously delays parent’s load event: FF, Chr, Saf great for 3rd party scripts better for sandboxing & security avoids iframe src roundtrip
GMail Mobile <script type="text/javascript"> /* var ...  */ </script> get script DOM element's text remove comments eval() when invoked inline or iframe awesome for prefetching JS that might (not) be needed
ControlJSa JavaScript module for making scripts load faster control.js loads async varcjsscript = document.createElement('script'); cjsscript.src = "control.js"; varcjssib = document.getElementsByTagName('script')[0]; cjssib.parentNode.insertBefore(cjsscript, cjssib);
ControlJSa JavaScript module for making scripts load faster just change HTML inline & external scripts <script type="text/cjs" data-cjssrc="main.js"> </script> <script type="text/cjs"> var name = getName(); </script>
ControlJSa JavaScript module for making scripts load faster async downloads delays execution 1st pass: if (IE || Opera) { new Image(); } else { document.createElement(‘object’); } 2nd pass: external: document.createElement(‘script’); inline: window.execScript(sCode) or window.eval.call(window, sCode)
ControlJSa JavaScript module for making scripts load faster downloads without executing <script type="text/cjs" data-cjssrc="main.js” data-cjsexec=false> <script> later (if needed): CJS.execScript(src);
ControlJSa JavaScript module for making scripts load faster handles (some) document.write ,[object Object]
set SPAN innerHTML if there’s a write
parse out SCRIPT tags & add SCRIPT elembetter solutions: ,[object Object]
GhostWriter – http://digital-fulcrum.com/solutions /ghostwriter-complete-control/,[object Object]
ControlJSa JavaScript module for making scripts load faster http://stevesouders.com/controljs/ http://code.google.com/p/controljs/ http://groups.google.com/group/controljs
slideshare.net/CMSummit/ms-internet-trends060710final
slideshare.net/CMSummit/ms-internet-trends060710final
slideshare.net/CMSummit/ms-internet-trends060710final
to intr to intr Twitter iPhone app open timeline
Twitter iPhone app execute search
Twitter iPhone app open timeline
just released this morning 1am

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Website performance optimisation

Editor's Notes

  1. Fred Wilson is Managing Partner of two venture capital firms, Flatiron Partners (Yoyodyne, Geocities) and Union Square Ventures (Twitter, delicious,Etsy, Feedburner).SpeedInstant utilitySoftware is mediaLess is moreMake it programmableMake it personalRESTfulDiscoverabilityCleanPlayful
  2. “if we’re able to achieve a similar performance boost across ourothertoplanding pages, we’ll drive in excess of 60 million yearly Firefox downloads.”
  3. This was a ~5 second speed up.
  4. Time measurements from real users.
  5. All of these allow for parallel downloads, but none of them allow for parallel JS execution – that&apos;s not possible (currently, WebKit is doing some stuff on that).
  6. GMail Mobile: http://googlecode.blogspot.com/2009/09/gmail-for-mobile-html5-series-reducing.htmlSproutCore: http://blog.sproutcore.com/post/225219087/faster-loading-through-eval
  7. GMail Mobile: http://googlecode.blogspot.com/2009/09/gmail-for-mobile-html5-series-reducing.htmlSproutCore: http://blog.sproutcore.com/post/225219087/faster-loading-through-eval