I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results. Blog post: http://optimwise.com/website-mistakes-small-businesses-make-fix-wcgr-2014/

1. Website Mistakes Small
Businesses Make, and How
to Fix Them

2. Chad Warner
@WarnerChad

6. Not optimizing to sell

7. Content Mistakes

8. Ineffective content

9. Not using a copywriter

10. No blog

11. Stock photos of strangers

12. No personality

13. Too much content on each page

14. Not optimizing for conversions

15. Design Mistakes

16. Not mobile-friendly

17. Over-designed
●

18. Marketing Mistakes

19. No off-site SEO

20. No digital marketing

21. Technical Mistakes

22. ●
Insecure

23. Poor performance (slow)

24. No backups

25. Not updating WordPress (core, plugins,
and themes)

26. No on-site SEO

27. Not maintaining plugins

28. Not optimizing images

29. Blog on separate domain

30. Sharing WordPress accounts

31. Conclusion
● Content mistakes
● Design mistakes
● Marketing mistakes
● Technical mistakes
● Detailed notes on OptimWise blog:
optimwise.com/wcgr2014

32. Contact
optimwise.com

33. Q&A

34. Image credits
● https://www.flickr.com/photos/carbonnyc/7777982086
● https://www.flickr.com/photos/afunkydamsel/5613932919
● https://www.flickr.com/photos/aaronjacobs/64368770
● https://www.flickr.com/photos/htakashi/10995863465
● https://www.flickr.com/photos/futureshape/4977096245
● https://www.flickr.com/photos/pasukaru76/5246934428
● https://www.flickr.com/photos/internetarchivebookimages/14596304778
● https://www.flickr.com/photos/goodrob13/2664214748
● https://www.flickr.com/photos/grittycitygirl/186837530
● https://www.flickr.com/photos/peasap/2261077597
● https://www.flickr.com/photos/functoruser/2436979033
● https://www.flickr.com/photos/pagedooley/4595276262
● https://www.flickr.com/photos/ben_grey/4582294721