Prosumer: Derived from Two words Product + Consumer .
These are People who Speak about Products and business today should be aware of these people. They should be concerned when they communicate, as they can make or break Brands and hence Businesses.
Presentation to the i20 event hosted by The White House and The Department of State on the 13th January 2011. Presentation of the OpenIDEO i20 challenge, featuring 6 grand challenges contributed by a range of people. More details here: http://bit.ly/bvAjkt
A presentation for Jewish early childhood task forces in Westchester working in an initiative called "Gateways to Engagement." Geared towards the idea of making your own social media space more engaging through being more transparent, authentic, and intentional.
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
From the Ipsos The Open Thinking Exchange is the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Report curated by Graham Saxton, Global Insights and Andy Hunter, New Media and Digital Innovation.
Senior Director at Alterian, Patrick Massey speaks on transforming social media data into actionable business intelligence at Social Media World Forum, London 2011. (http://www.socialmedia-forum.com/europe/)
From the panel discussion "Where, Why, and How Harvard University Uses Social Media". Delivered by Perry Hewitt, Director of Digital Communications & Communication Services, on November 18th, 2009 in Lamont Library, Forum Room.
Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:
1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It
Slides and harvest from a webinar I facilitated for the Mid Atlantic Facilitators Network on February 7, 2104. This is a cleaned up version of the slides with the chat notes processed into the slides as a "harvest" of people's inputs and participation
Everything A Project Manager Should Know About Social MediaBas de Baar
Can’t keep up with the latest social media? Looking at Twitter, YouTube and blogs and wonder how it could help your project? This presentation will explain how social media can solve communication problems specific for today’s and future projects, and how these tools help PMs improve their own skills.
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
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Prosumer: Derived from Two words Product + Consumer .
These are People who Speak about Products and business today should be aware of these people. They should be concerned when they communicate, as they can make or break Brands and hence Businesses.
Presentation to the i20 event hosted by The White House and The Department of State on the 13th January 2011. Presentation of the OpenIDEO i20 challenge, featuring 6 grand challenges contributed by a range of people. More details here: http://bit.ly/bvAjkt
A presentation for Jewish early childhood task forces in Westchester working in an initiative called "Gateways to Engagement." Geared towards the idea of making your own social media space more engaging through being more transparent, authentic, and intentional.
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
From the Ipsos The Open Thinking Exchange is the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Report curated by Graham Saxton, Global Insights and Andy Hunter, New Media and Digital Innovation.
Senior Director at Alterian, Patrick Massey speaks on transforming social media data into actionable business intelligence at Social Media World Forum, London 2011. (http://www.socialmedia-forum.com/europe/)
From the panel discussion "Where, Why, and How Harvard University Uses Social Media". Delivered by Perry Hewitt, Director of Digital Communications & Communication Services, on November 18th, 2009 in Lamont Library, Forum Room.
Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:
1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It
Slides and harvest from a webinar I facilitated for the Mid Atlantic Facilitators Network on February 7, 2104. This is a cleaned up version of the slides with the chat notes processed into the slides as a "harvest" of people's inputs and participation
Everything A Project Manager Should Know About Social MediaBas de Baar
Can’t keep up with the latest social media? Looking at Twitter, YouTube and blogs and wonder how it could help your project? This presentation will explain how social media can solve communication problems specific for today’s and future projects, and how these tools help PMs improve their own skills.
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Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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7. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
7
8. Transparency
In Social Media
Healthcare
Developed for
The Path of the Blue Eye Project
By:
John Cass, PR Communications; Pace Communications
8
Toby Bloomberg, Diva Marketing; Bloomberg Marketing
9. How Do You Define Social Media
Transparency?
Do we/ should we .. hold healthcare to a
higher standard than “business?”
Is it simply one word .. Disclosure?
or
Are there shades of Gray?
9
10. How Do You Define Transparency?
How would you feel if you had a relationship in
social media, w/ a person to find out they were
the agency?
10
11. How Do You Define Transparency?
“Synthetic transparency involves using blogs to give
the impression of openness, honesty, and transparency
but without really doing so.”
Dr. Walter Carl formerly of Northeastern University, now CEO of ChatThreads
“Transparency is access to the information stakeholders
need in order to make informed decisions.”
Dan Tapscott - The Naked Corporation
11
12. Degrees of Transparency
1. Identifying the author not important
2. Okay to ghost write posts, but not okay to
ghost write comments in reply
3. Okay to edit and rewrite posts
4. Okay to post within social media representing
the brand
5. Not okay to ghost post when representing an
individual
6. Need to disclose agency relationship when
posting for brand
7. Twitter had some nuances, might be okay to
post when representing a brand. Twitter space
requirement was the issue.
12
14. Which Camp Are You In?
Total Transparency
Degrees of Transparency?
14
15. Let’s Continue the Conversation!
Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketing
http://divamarketing.blog.com
Twitter: @tobydiva
John Cass, Head of Digital Marketing Pace Communications
http://pr.typepad/pr_communications
http://www.pacecommunications.com
Twitter: @johncass
Toby + John will be leading a dialogue on
transparency at the Living the Path Q&A
Center. You can participate here:
http://pbeye.info/3As.*
*Registration required to participate.
15
16. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
16
17. Next Session
South by Social Health: Bringing the
Health Twitter Community Together
Friday, February 26, 2010
12:30 p.m. Eastern
17