The webinar covered the Genesis framework, highlighting its SEO performance, customization options, and benefits for building WordPress sites. Bill Erickson, an expert developer, presented on how to create a Genesis theme, and discussed future developments with Gutenberg. Attendees were encouraged to engage through questions, and resources would be made available after the session.

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Bill Erickson
BillErickson.net
@billerickson
Gettin’ down and nerdy with the
Genesis Framework.
#wpewebinar

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Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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What You’ll Learn
● What the Genesis Framework is (and is not)
● Examples of great sites built on Genesis
● Technical benefits of using Genesis
● How to build a Genesis theme
● Common customizations
● Future development with Gutenberg
● Q&A

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Tom ShapiroINTRODUCING TODAY’S EXPERT
• Contributing developer for Genesis
Framework
• Full-time freelance WordPress developer
• Co-Founder of the BIL Conference (the free
and open counterpart to TED)
• Lived in Australia for 3 years as a kid
• I’ve saved $2,328 this year (so far!)
checking out books at the library
Genesis Developer
BillErickson.net
@billerickson
Bill Erickson

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What is Genesis?
● Theme Framework
● Focus on SEO and performance
● Customized with hooks and filters
● Complete creative freedom

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Gutenberg Editor

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Poll: Have you tested your site
in Gutenberg?

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• Build higher quality websites faster by focusing on what’s custom
• Leverage Genesis tools and APIs for implementing custom features
• Common codebase across all projects
• Code Reusability
• Community
• Continuous Improvements
Benefits to using Genesis

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How to build with Genesis

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Building from an existing StudioPress theme

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Gutenberg Optimized

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Or start from scratch

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Create a page template

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Customize template

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Modify schema markup

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Inquiring minds want to know.
Questions and Answers.
* Slides, recording and resources will be made available within
the next several days

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My blog post summary of this presentation
Learn More
Review code of existing StudioPress child themes
StudioPress Documentation & Community Forums
“Genesis WordPress” Facebook Group
Video courses on Lynda
StudioPress Podcast
On-Demand Webinar: How to Win with Gutenberg

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How helpful?
How to improve?
Future topics?
Help us get better.
How helpful?
How to improve?
Future topics?

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Thank You.