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Developing Contacts
to Enterprise Stories
to Enterprise Stories
    MMJ Webinar
commodity news. But the
stories you enterprise, will
       set you apart.
  You have to cover the
  news of the day -- the
commodity news. But the
stories you enterprise, will
       set you apart.
Read news with an eye
toward identifying possible
        contacts.
Include blogs and
 forums to appreciate
different points of view.
Talk to your neighbors,
 show your curiosity.
Join a club, get a hobby,
play a sport, so you can
   meet new people.
Keep your eyes
and ears open.
 You can learn
  about many
  community
stories running
    errands.
Church
Find a specialty, a beat,
important for viewers.
  Example: education.
Become an expert for
certain types of stories
 that are important to
        viewers.
Work to
  develop
  contacts
where you
find mutual
   trust.
Open the flood gates:
 Ask “What’s wrong
  with TV news?”
Open the flood gates:
 Ask “What’s wrong
  with TV news?”
Talk about what
interests them.
ACTION ITEMS
✓Plan to meet two new sources a week.
✓Listen to their problems with TV news.
✓See if there’s a story there for you.
✓Get to know what’s important to them.
✓Get their perspective on key issues.
Webinar developing contacts

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Webinar developing contacts