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Webbdagarna - Globalt Ledarskap
Webbdagarna i Stockholm 2014 Talare: Michael Ericsson
Webbdagarna - Globalt Ledarskap
- 1. Michael Ericsson, BrandStrategist @michaelericsson
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- 5. Källa: Bain &Company 80% 8% I AM DIFFERENTIATED! ! AND A FANTASTIC LEADER! CEO’S KONSUMENTER
- 6. Houston we havea problem!
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- 11. Alright, ! a bit fired ! upbut still ! no cigar.
- 12. We are anation of smart people. And most smart people ignore most advertising because most advertising ignores smart people. Hence, be simple, passionate and do your story for the people! William Bernbach Creative Genius brands brands
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- 19. …som folk ären del av VI
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- 21. Säg inte bara något,var något!
- 22. Fired up Ready togo and do!
- 23. Tack michael.ericsson@creuna.se @michaelericsson +46 733 1713 60 www.creuna.se Michael Ericsson, Brand Strategist