This is a guide to help you pave your own road to approaching web writing and making the best of it as a tool for growth, connections and more business.
Use the guide as a conceptual framework for a more holistic understanding of publishing on the web. It has been put together in the hope to show you a world where web and text are powerful tools for exchange, as intricate networks of words, things, people and the relationships between them.
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Koray Tugberk GUBUR
Semantic Search Engines can understand human language to analyze the need behind a query. Instead of focusing, string, or word matching, a semantic search engine focuses on concepts, intents, and relations of named entities. Taxonomy, ontology, onomastics, semantic role labeling, relation detection, lexical semantics, entity extraction, recognition, resolution can be used by semantic search engines. In this PDF file, semantic search engines' evolution will be processed based on Google Search Engine's research papers, patents, and official announcements. From 1998 to 20021, search's and search engines' evolution, from strings to things, from phrases to entities will be told along with query processing, and parsing methodology changes.
As opposed to lexical search, semantic searching searches for meaning, not meaningless matches of the query words. Semantic search attempts to increase the relevancy of results by understanding searchers' intents and the context of terms in the searchable dataspace, whether online or within a closed system. The right semantic search content is a blend of natural language, focuses on the intent of the user, and considers other topics the user may be interested in.
Ontologies, XML, and other structured data sources can be used to retrieve knowledge using semantic search according to some authors. The use of such technologies provides a mechanism for creating formal expressions of domain knowledge that are highly expressive and may allow the user to express more detailed intent during query processing.
Join 20-year SEO veteran Ryan Huser as he explores the transformative intersection of Generative AI and SEO in his talk, ""Generative AI: The new Wild West of SEO"". The presentation will discuss how tech giants Bing and Google have enhanced the search experience using Generative AI. It will also unpack the wealth of options available to marketers, and how they can use these innovations for content creation and search engine optimization. Ryan's talk promises to offer invaluable insights into the emerging landscape of AI-driven SEO, emphasizing its profound implications for digital marketing strategies.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
Opinion-based Article Ranking for Information Retrieval Systems: Factoids and...Koray Tugberk GUBUR
How Search Engines Leverage Opinion-based Articles for Ranking?
Search engines use opinions, and factoids to understand the consensus. News search engines use different reports, and opinions in their search results to satisfy the urgent news information needed by the newsreaders. The news search engines differentiate disinformation from information to protect the newsreaders. Google, Microsoft Bing, Yandex, and DuckDuckGo have different algorithms and prioritization for classifications of the news sources, or prioritization of the news, and newsworthy topics.
Corroboration of the Web Answers from the Open Web is a research paper from Amelia Marian and Minji Wu explaining how a search engine can rank information according to its accuracy.
Google started to explain that the Expertise-Authoriteveness-Trustworthiness is the most important group of signals to be sure that a result won't shame the search engine. Embarrassment factors for the search engines involve wrong information on a news title on the news story, or a wrong featured snippet. A search engine might be shame due to the bad result that is ranking on the SERP.
Dense-retrieval, context scoring, named entity recognition, semantic role labeling, truth ranges, fix points, confidence score, query processing, and parsing.
Context understanding requires processing the text, and tokenizing the words by recognizing the word sense. Processing the text of the news articles requires time. And, most of the time, news search engines do not have enough time for processing the text. Thus, PageRank provides a sustainable timeline for the news sources for rankings.
PageRank is a quick signal for search engines to show the authenticity of the news web source. The highly cited sources are ranked higher, and longer on the top stories. Usually, Google protects the high PageRank sources by trusting the judgment of the websites. But, fact-finding algorithms do not use PageRank mostly, unless they couldn't decide by looking at other factors, or they do not have enough resources to process the text among the hundreds of sources.
News ranking algorithms differentiate opinions, reports, and breaking news from each other. News-related entities, their co-existence, and contextual relations change. Google inventors suggest differentiation of these entities from each other for a proper news categorization.
News categorization is important to match the interested topics of the users in queryless news feeds such as Google Discover. Google Discover is a queryless news feed that serves news stories according to the users' interest areas.
An opinion for news might be misleading. Some news titles might be too harsh, or strict. Search engines use these headlines to differentiate the non-trustworthy news sources from the trustworthy ones. And, opinions of journalists or their different interpretations of the events might change the rankings of a document according to the fact-finding algorithms.
Responsible Data Use in AI - core tech pillarsSofus Macskássy
In this deck, we cover four core pillars of responsible data use in AI, including fairness, transparency, explainability -- as well as data governance.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Koray Tugberk GUBUR
Semantic Search Engines can understand human language to analyze the need behind a query. Instead of focusing, string, or word matching, a semantic search engine focuses on concepts, intents, and relations of named entities. Taxonomy, ontology, onomastics, semantic role labeling, relation detection, lexical semantics, entity extraction, recognition, resolution can be used by semantic search engines. In this PDF file, semantic search engines' evolution will be processed based on Google Search Engine's research papers, patents, and official announcements. From 1998 to 20021, search's and search engines' evolution, from strings to things, from phrases to entities will be told along with query processing, and parsing methodology changes.
As opposed to lexical search, semantic searching searches for meaning, not meaningless matches of the query words. Semantic search attempts to increase the relevancy of results by understanding searchers' intents and the context of terms in the searchable dataspace, whether online or within a closed system. The right semantic search content is a blend of natural language, focuses on the intent of the user, and considers other topics the user may be interested in.
Ontologies, XML, and other structured data sources can be used to retrieve knowledge using semantic search according to some authors. The use of such technologies provides a mechanism for creating formal expressions of domain knowledge that are highly expressive and may allow the user to express more detailed intent during query processing.
Join 20-year SEO veteran Ryan Huser as he explores the transformative intersection of Generative AI and SEO in his talk, ""Generative AI: The new Wild West of SEO"". The presentation will discuss how tech giants Bing and Google have enhanced the search experience using Generative AI. It will also unpack the wealth of options available to marketers, and how they can use these innovations for content creation and search engine optimization. Ryan's talk promises to offer invaluable insights into the emerging landscape of AI-driven SEO, emphasizing its profound implications for digital marketing strategies.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
Opinion-based Article Ranking for Information Retrieval Systems: Factoids and...Koray Tugberk GUBUR
How Search Engines Leverage Opinion-based Articles for Ranking?
Search engines use opinions, and factoids to understand the consensus. News search engines use different reports, and opinions in their search results to satisfy the urgent news information needed by the newsreaders. The news search engines differentiate disinformation from information to protect the newsreaders. Google, Microsoft Bing, Yandex, and DuckDuckGo have different algorithms and prioritization for classifications of the news sources, or prioritization of the news, and newsworthy topics.
Corroboration of the Web Answers from the Open Web is a research paper from Amelia Marian and Minji Wu explaining how a search engine can rank information according to its accuracy.
Google started to explain that the Expertise-Authoriteveness-Trustworthiness is the most important group of signals to be sure that a result won't shame the search engine. Embarrassment factors for the search engines involve wrong information on a news title on the news story, or a wrong featured snippet. A search engine might be shame due to the bad result that is ranking on the SERP.
Dense-retrieval, context scoring, named entity recognition, semantic role labeling, truth ranges, fix points, confidence score, query processing, and parsing.
Context understanding requires processing the text, and tokenizing the words by recognizing the word sense. Processing the text of the news articles requires time. And, most of the time, news search engines do not have enough time for processing the text. Thus, PageRank provides a sustainable timeline for the news sources for rankings.
PageRank is a quick signal for search engines to show the authenticity of the news web source. The highly cited sources are ranked higher, and longer on the top stories. Usually, Google protects the high PageRank sources by trusting the judgment of the websites. But, fact-finding algorithms do not use PageRank mostly, unless they couldn't decide by looking at other factors, or they do not have enough resources to process the text among the hundreds of sources.
News ranking algorithms differentiate opinions, reports, and breaking news from each other. News-related entities, their co-existence, and contextual relations change. Google inventors suggest differentiation of these entities from each other for a proper news categorization.
News categorization is important to match the interested topics of the users in queryless news feeds such as Google Discover. Google Discover is a queryless news feed that serves news stories according to the users' interest areas.
An opinion for news might be misleading. Some news titles might be too harsh, or strict. Search engines use these headlines to differentiate the non-trustworthy news sources from the trustworthy ones. And, opinions of journalists or their different interpretations of the events might change the rankings of a document according to the fact-finding algorithms.
Responsible Data Use in AI - core tech pillarsSofus Macskássy
In this deck, we cover four core pillars of responsible data use in AI, including fairness, transparency, explainability -- as well as data governance.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
Leveraging Generative AI & Best practicesDianaGray10
In this event we will cover:
- What is Generative AI and how it is being for future of work.
- Best practices for developing and deploying generative AI based models in productions.
- Future of Generative AI, how generative AI is expected to evolve in the coming years.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Responsible AI in Industry: Practical Challenges and Lessons LearnedKrishnaram Kenthapadi
How do we develop machine learning models and systems taking fairness, accuracy, explainability, and transparency into account? How do we protect the privacy of users when building large-scale AI based systems? Model fairness and explainability and protection of user privacy are considered prerequisites for building trust and adoption of AI systems in high stakes domains such as hiring, lending, and healthcare. We will first motivate the need for adopting a “fairness, explainability, and privacy by design” approach when developing AI/ML models and systems for different consumer and enterprise applications from the societal, regulatory, customer, end-user, and model developer perspectives. We will then focus on the application of responsible AI techniques in practice through industry case studies. We will discuss the sociotechnical dimensions and practical challenges, and conclude with the key takeaways and open challenges.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
In today's increasingly digitalised world, software defects are enormously expensive. In 2018, the Consortium for IT Software Quality reported that software defects cost the global economy $2.84 trillion dollars and affected more than 4 billion people. The average annual cost of software defects on Australian businesses is A$29 billion per year. Thus, failure to eliminate defects in safety-critical systems could result in serious injury to people, threats to life, death, and disasters. Traditionally, software quality assurance activities like testing and code review are widely adopted to discover software defects in a software product. However, ultra-large-scale systems, such as, Google, can consist of more than two billion lines of code, so exhaustively reviewing and testing every single line of code isn't feasible with limited time and resources. This project aims to create technologies that enable software engineers to produce the highest quality software systems with the lowest operational costs. To achieve this, this project will invent an end-to-end explainable AI platform to (1) understand the nature of critical defects; (2) predict and locate defects; (3) explain and visualise the characteristics of defects; (4) suggest potential patches to automatically fix defects; (5) integrate such platform as a GitHub bot plugin.
How do we protect privacy of users when building large-scale AI based systems? How do we develop machine learned models and systems taking fairness, accountability, and transparency into account? With the ongoing explosive growth of AI/ML models and systems, these are some of the ethical, legal, and technical challenges encountered by researchers and practitioners alike. In this talk, we will first motivate the need for adopting a "fairness and privacy by design" approach when developing AI/ML models and systems for different consumer and enterprise applications. We will then focus on the application of fairness-aware machine learning and privacy-preserving data mining techniques in practice, by presenting case studies spanning different LinkedIn applications (such as fairness-aware talent search ranking, privacy-preserving analytics, and LinkedIn Salary privacy & security design), and conclude with the key takeaways and open challenges.
Big Data - Yesterday, Today and Tomorrow by John Mashey, TechviserAngela Hey
A history of Big Data by Dr John Mashey. It discusses 1890 census data, IBM mainframes, DEC minicomputer clusters, Silicon Graphics (SGI) applications and a history of Open Source computing.
For this plenary talk at the Charlotte AI Institute for Smarter Learning, Dr. Cori Faklaris introduces her fellow college educators to the exciting world of generative AI tools. She gives a high-level overview of the generative AI landscape and how these tools use machine learning algorithms to generate creative content such as music, art, and text. She then shares some examples of generative AI tools and demonstrate how she has used some of these tools to enhance teaching and learning in the classroom and to boost her productivity in other areas of academic life.
How to build a generative AI solution From prototyping to production.pdfStephenAmell4
Generative AI is a revolutionary technology that allows computers to create new content by utilizing existing text, audio files, or images. With generative AI, computers can detect the underlying patterns in the input and produce similar content, unlocking new levels of creativity and innovation.
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
How to unlock the secrets of effortless keyword research with ChatGPT.pptxDaniel Smullen
A guide on how to do keyword research using ChatGPT. Comparison of ChtGPT keyword research versus standard keyword research, the pros and cons, as well as some really great keyword research prompts to try within ChatGPT.
Leveraging Generative AI & Best practicesDianaGray10
In this event we will cover:
- What is Generative AI and how it is being for future of work.
- Best practices for developing and deploying generative AI based models in productions.
- Future of Generative AI, how generative AI is expected to evolve in the coming years.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Responsible AI in Industry: Practical Challenges and Lessons LearnedKrishnaram Kenthapadi
How do we develop machine learning models and systems taking fairness, accuracy, explainability, and transparency into account? How do we protect the privacy of users when building large-scale AI based systems? Model fairness and explainability and protection of user privacy are considered prerequisites for building trust and adoption of AI systems in high stakes domains such as hiring, lending, and healthcare. We will first motivate the need for adopting a “fairness, explainability, and privacy by design” approach when developing AI/ML models and systems for different consumer and enterprise applications from the societal, regulatory, customer, end-user, and model developer perspectives. We will then focus on the application of responsible AI techniques in practice through industry case studies. We will discuss the sociotechnical dimensions and practical challenges, and conclude with the key takeaways and open challenges.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
In today's increasingly digitalised world, software defects are enormously expensive. In 2018, the Consortium for IT Software Quality reported that software defects cost the global economy $2.84 trillion dollars and affected more than 4 billion people. The average annual cost of software defects on Australian businesses is A$29 billion per year. Thus, failure to eliminate defects in safety-critical systems could result in serious injury to people, threats to life, death, and disasters. Traditionally, software quality assurance activities like testing and code review are widely adopted to discover software defects in a software product. However, ultra-large-scale systems, such as, Google, can consist of more than two billion lines of code, so exhaustively reviewing and testing every single line of code isn't feasible with limited time and resources. This project aims to create technologies that enable software engineers to produce the highest quality software systems with the lowest operational costs. To achieve this, this project will invent an end-to-end explainable AI platform to (1) understand the nature of critical defects; (2) predict and locate defects; (3) explain and visualise the characteristics of defects; (4) suggest potential patches to automatically fix defects; (5) integrate such platform as a GitHub bot plugin.
How do we protect privacy of users when building large-scale AI based systems? How do we develop machine learned models and systems taking fairness, accountability, and transparency into account? With the ongoing explosive growth of AI/ML models and systems, these are some of the ethical, legal, and technical challenges encountered by researchers and practitioners alike. In this talk, we will first motivate the need for adopting a "fairness and privacy by design" approach when developing AI/ML models and systems for different consumer and enterprise applications. We will then focus on the application of fairness-aware machine learning and privacy-preserving data mining techniques in practice, by presenting case studies spanning different LinkedIn applications (such as fairness-aware talent search ranking, privacy-preserving analytics, and LinkedIn Salary privacy & security design), and conclude with the key takeaways and open challenges.
Big Data - Yesterday, Today and Tomorrow by John Mashey, TechviserAngela Hey
A history of Big Data by Dr John Mashey. It discusses 1890 census data, IBM mainframes, DEC minicomputer clusters, Silicon Graphics (SGI) applications and a history of Open Source computing.
For this plenary talk at the Charlotte AI Institute for Smarter Learning, Dr. Cori Faklaris introduces her fellow college educators to the exciting world of generative AI tools. She gives a high-level overview of the generative AI landscape and how these tools use machine learning algorithms to generate creative content such as music, art, and text. She then shares some examples of generative AI tools and demonstrate how she has used some of these tools to enhance teaching and learning in the classroom and to boost her productivity in other areas of academic life.
How to build a generative AI solution From prototyping to production.pdfStephenAmell4
Generative AI is a revolutionary technology that allows computers to create new content by utilizing existing text, audio files, or images. With generative AI, computers can detect the underlying patterns in the input and produce similar content, unlocking new levels of creativity and innovation.
Brighton SEO - Measurefest talk.
With data visualisation, you can uncover insights much easier than reading through a list of numbers. In this talk you will find how you should use Google Data Studio and Power BI for visualizing SEO performance. This will help you to tell the correct SEO data stories.
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
Parallels and differences between Web and print
Roles, translation, audience
Writing for the Web, email, and blogs
Content management
Opportunities for synergy
This white paper by Freddy Snijder first appeared as a blog post on Visionscapers.net/freddysnijder. It summarizes the vision and trends behind visionscapers.net and how we operate as a networked organization.
Hard To Write Faster
Website Review Essay
Essay On Web Design
Essay on Website Design
Essay on The World Wide Web
Web Design Essay
Critique of a Website Essay
Free Chapter Conversation And CommunityAnne Gentle
Writers and content creators are witnesses to a shift from the age of information to the age of interaction. The volume of information available is huge and the ways in which people access that information, communicate, and collaborate are changing constantly. This book addresses strategies for technical communicators to experiment with techniques for working with social media and social networking tools. This chapter specifically talks about communities and collaborative events like Book Sprints, writing a user manual in a week's time.
Knowledge Graphs From the Perspective of Dialogic Marketing CommunicationsTeodora Petkova
Can a knowledge graph be used for dialogic marketing communications? In these slides presented at #KiLKGC21 I share my research on the topic and a call to interdisciplinary exchange for the future agenda of investigating the intersection of marketing communications and knowledge graphs.
Solid: An Ecology of Digital Being [@SLA Europe October 28, 2020]Teodora Petkova
This talk is about Solid and our digital footprint. It will walk through the conceptual underpinnings of Solid, its socio-technical implications and a couple of possible and plausible future Solid might hold for libraries.
You say digital, i say dialogues [Alumni Lecture @FH Joanneum Graz]Teodora Petkova
What if we approached content on the Web with tools outside digital and outside traditional marketing?
The threads that weave digital are million-ages old and we need to recognize and acknowledge that if we are to create content that catalyzes conversations we need much more than yet another digital tool. We need strong conceptual tools to conceive of and build the new realities. And these tools are outside digital and outside marketing.
Slides from the International Forum of the Faculty of Slavic Studies at the Sofia University “St. Kliment Ohridski” 2019 where I talked about how I saw digital text. First published at: http://www.teodorapetkova.com/intertextuality/digital-text-as-a-phenomenon-of-culture/
Text on The Web: Some Basic Principles and PerspectivesTeodora Petkova
Looking at texts on the web from the broader perspective of connecting dots, people and data. This slidedeck is part of the lesson: https://goo.gl/xVLtWX
Beyond keywords: a sample lesson from the course Content Writing in the Seman...Teodora Petkova
These are the slides from my course’s section Writing as Connecting. You will find notes, elaborating on the content of each slide, on my website here: http://www.teodorapetkova.com/on-writing/a-sample-lesson-from-the-course-content-writing-in-the-semantic-web
In this presentation, the focus gradually moves away from the technologies with which different agents on the web try to make sense of content and shifts towards how we as creators, and publishers, should cast a wider semantic net with our content and make sense of our data.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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How to use additional "Lenses"
Where to source original video ideas
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Web Writing Guide
1. WEB WRITING
W h y s & W h a t s
A TINY COMPANION
TO WEAVING TEXTS IN THE WEB
2. Preface .............................................................................. 2
Why (we) write on the Web? ......................................... 4
People, machines and publishing on the web ........ 6
What to write on the web? ........................................... 8
Web-like texts, exchange and communicating
on the Web .................................................................... 10
Why texts need relationships so much? .................. 12
What the web of data has to do with web
writing? ............................................................... 14
Weaving a text ............................................................... 16
Further exploration and discovery ........................... 17
Afterword ........................................................................ 18
A thank-you note ........................................................... 19
CONTENTS
3. The Web is magnificent. A log of our heart and mind journeys
towards knowledge, it maps represents and serves as a vessel
for transporting information across time and space.
As the inventor of the web, Sir Tim Berners-Lee calls it - a social
creation to help people work together, its ultimate goal is to
support and improve our weblike existence in the world.
The purpose of this guide
PREFACE
WEB WRITING | 2
The general purpose of this tiny companion is to show you how
to use web writing to weave your messages and values into the
splendid, growingly interconnected information space, called the
Web.
A fair warning
The guide does not contain tips, tools or techniques. Instead,
what you will find here are understandings and perspectives for
you to use when paving your own road to approaching web
writing and making the best of it as a tool for growth,
connections and more business.
4. WEB WRITING | 3
Who is this guide for?
This guide is for everyone interested in using the written word to
communicate and connect on the web efficiently. It is for those
who want to know why and what to write on the web, to not only
tap into its full potential but also to enrich it.
How can this guide help your writing
in today’s wildly (and beautifully) interlinked world?
Use this guide as a conceptual framework for a more holistic
understanding of publishing on the web.
It has been put together in the hope to show a world where web
and text are powerful tools for exchange, as intricate networks
of words, things, people and the relationships between them.
5. WEB WRITING | 4
Web texts are unique connectors, bigger than SEO and larger than digital
marketing, they are to be a solution in someone’s mind and hopefully a
feeling in someone’s heart.
Writing on the web means becoming part of a huge corpus of texts. When
we write we connect with the potential of various “containers” of relations,
searching for, processing and synthesizing them with elaborate care and
integrity. Wе inscribe signs and symbols on the web’s endless digital tabula.
Web writing is much more than blog posts, website copy, newsletters,
product descriptions etc). What’s beneath its visible surface is a dynamics of
thought processes and experiences, a stream of data flowing in the
informational currents of the World Wide Web, opening countless
opportunities to connect, exchange, share.
“The story of the Web is just the story of language,
continued by other means.”
Bernard Vatant
Why (we) write on the Web?
Inscribing signs and symbols on the web’s
endless digital tabula
6. WEB WRITING | 5
The sea-change digital technology brought has lead to a whole new
understanding and use of the communication between individuals,
communities, businesses, organizations. Our constant connectivity
changes how we approach the web, how we behave both offline and
online, ultimately how we use the written word. The transformation is two-
fold: we as readers, writers and web explorers are as influenced by the
new medium as it is by us and by the way we use it.
The better we understand this brave new world, the more effective and
what is more important relevant our web writing will be. Instead of looking
at producing content because we have to, web writing is to be approached
for what it really is: a great opportunity to form countless relationships and
build bridges across seemingly distant networks with care for the
communication process and respect for the participants in it.
“A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn
by a palsied hand, a blog post in a regime that hates the sound of its people’s voices —
none of these people sat down to write content. ”
New Clues (Cluetrain Manifesto
Why (we) write on the Web?
Larger than writing
7. The answer here is straightforward: web agents are the tools
that help us to better and more efficiently store, classify and
retrieve all that human experience, logged as data, on the
Web.
When you publish an article online, you put information on
the Web that will be consumed not only by your readers, but
also by machines that currently are 60 % of the users in this
informational space. These web agents are there to process,
map, understand and classify your content. We, as content
creators can help these web agents make sense of our
content by describing and categorizing what we put on the
Web accordingly, using structured data, proper tagging,
suitable descriptions, clear content architectures and
relevant linking.
For a wonderful presentation on the origins and rationale
behind publishing smart content, together with an outline of
simple techniques how to make content better for both
humans and machines, check Jay Mayer’s webinar Smarter
Content on a Web of Machines -
https://www.brighttalk.com/webcast/9273/150681
WEB WRITING | 6
People, machines and publishing on the web
There are plenty of rules about how to write for the web,
how to produce SEO copy and recently about how to take
advantage of semantic copywriting. They could be useless, if
followed mechanically, and very helpful if applied after you
have decided what values do you want to project on the web
and why.
Next you will find three general guiding principles to apply to
publishing your text online and make sure your content
serves its main purpose: connect you with the right readers.
8. Texts are living things. The better and the truer (with more
integrity) we interweave our stories into the web, the bigger
the chancel we’ll connect authentically with more stories --
that is with more experiences, that is with more people.
We don’t point a gun and say buy this now, similarly we don’t
point a pitchy text or a catchy line that says nothing to the
reader. Instead, we enter a dialogue, we pamper readers with
thoughtful, relevant texts, giving them the information they
need, whenever and wherever they need it.
WHY WRITE FOR PEOPLE?
The answer here is straightforward: web agents are the tools that help
us to better and more efficiently store, classify and retrieve all that
human experience, logged as data, on the Web.
We, as content creators can help these web agents make sense of our
content by describing and categorizing what we put on the Web
accordingly, using structured data, proper tagging, suitable
descriptions, clear content architectures and relevant linking.
For a wonderful presentation on the origins and rationale behind
publishing smart content, together with an outline of simple
techniques how to make content better for both humans and
machines, check Jay Mayer’s webinar Smarter Content on a Web of
Machines.
Content written with verve matters. Joy shines through texts and sets
them apart from content created with the only motive of selling and
promoting. We are sentient beings, we feel things across media, we can
tell enthusiasm, curiosity and true desire to connect from a sales pitch,
from writing that aims to attract eyeballs, and from content that chases
clicks and transactions.
This is why publishing online has to step away from practises like
churning blog posts or flooding social media with meaningless
promotional updates. Authentic writing and engaging the web is about
exploring, discovering and connecting wor(l)ds. Content writers are to
be weaving webs of words with elaborate care, as their medium – the
text, is a digital footprint of shared knowledge, information and new
territories of understandings.
WHY WRITE FOR MACHINES?
WHY WRITE FOR JOY?
WEB WRITING | 7
9. WEB WRITING | 8
When thinking what to write, always think of the increasing role publishing
on the web plays in our networked lives.
On the web, one of the ways we exist and shape our identity is, in many
cases, through texts - website content, blog articles, email
correspondence, chunks of text for social media shares and comments.
In the above context in mind, two things are essential:
→ What is it that you really want to say and cannot help but share?
→ What is it that your audience needs?
The intersection of the answers to these questions is the answer to “What
to write?”
The web is all grass roots, you who publish are its future, you have a responsibility
...and an opportunity.
Tim Berners-Lee
What to write on the web?
Give what you seek to receive
10. WEB WRITING | 9
Get in the shoes of your readers and then be the best answer you want to
see on the web, on the topic you are covering. Seek to build
relationships, research, connect, exchange not only goods, services and
money, but also thoughts, ideas, insights. Thus the substance of your
content, together with the most suitable format will flow naturally.
To achieve consistency and a neat digital presence, also map your
content, think in advance about the words and the experiences you want
to be associated with. Turn them into tags, topical hubs, categories, series
of content. Weave them organically into the conversations with your
audience.
The time has come to leave the monological discourse and to start
collaborating, co-creating and sharing. The Web needs your shared
information for the greater good.
There has never been a greater need for quality content that is helpful, explanatory and
supportive.
Gerry McGovern
What to write on the web?
Be the best answer you want to see on the web
11. WEB WRITING | 10
Web-like texts, exchange and communicating on the web
Weblike structures are key to the way we exchange
value.
Writing on the web is a dynamic process of intense
communication, an act of providing and receiving
information that links together people, things and
thoughts.
12. Creating an environment for your writing to grow organically in
various directions helps you build context around your content.
And rich contextual data is what both your readers need in order
to understand you, and what engines use to properly classify
your content in order to further retrieve and rank it.
The more connections (links, relationships) you include and
create with web writing, the bigger the network you build.
WHAT IT IS TO BE WEB-LIKE?
Business is no separate from the things we do every day, it boils
down to exchange, exchange of goods, ideas, values. The same goes
for texts. In our interconnected times, where markets are dialogues
(ref. Cluetrain Manifesto), text is text a major vessel of the messages
sent and received on the Web.
In its very core, web writing is opening a dialogue and an invitation to
connect. Our job when writing for the web is to make this invitation
exciting. What really matters is to connect the dots and deserve the
time and attention of the person on the other side of the writing.
One of the keys to successful web writing is setting the stage for a
two-way communication. True involvement and real care for other
people’s comments, shares and concerns takes time and devotion
but pays off in the long-term.
Listening to what the people you are writing for have to say also
makes your content richer, more relevant and most importantly
contextual. And content put in the right context means greater
personalization and more engagement.
WHAT DIALOGUES HAVE TO DO
WITH MARKETS?
WHAT CAN LISTENING BUY YOU
THAT SHOUTING CAN’T?
WEB WRITING | 11
13. WEB WRITING | 12
Through written communication online we enter countless texts and
contexts thus becoming texts and contexts ourselves. Our content
turns into never-ending relationship building, into stories, woven out
of links, interactions, thoughts and things - all of them manifestations
of our need to connect.
The richer our texts with collaborative and conversational
experiences, the bigger the number of opportunities we open for
connections and business.The better experiences we create, the
more effective and what is more important the more relevant our
web writing.
“Words are events, they do things, change things. They transform both speaker and
hearer; they feed energy back and forth and amplify it. They feed understanding or
emotion back and forth and amplify it.”
Ursula K. Le Guin
Whytextsneedrelatioshipssomuch?
Building bridges with words
14. WEB WRITING | 13
Building relationships is about processes, perspectives and
paradigms exchange. It is the best way to future-proof any content
writing. Offline we constantly enter and exit static and dynamic
relationships, creating open systems of new or existing contexts,
connections and meanings. It shouldn’t be any different on the web.
Experiences and connections translate into social signals, earned
links and engaged audiences. And although these are factors that
search engines consider, on the web, we we write for people in the
first place, to make them relate, participate in our story.
Our interconnectedness, that is our digital identity, is defined on
many different levels - things, people, topics. When publishing a text
on the web, keep in mind that valuable connections and relationships
that matter have nothing to do with the quick rotating mass of social
media feeds. They have to do with providing value.
The sense of the world must lie outside the world
2.01 An atomic fact is a combination of objects (entities, things)
2.011 It is essential to a thing that it can be a constituent part of an atomic fact.
cit. Tractatus Logico-Philosophicus, by Ludwig Wittgenstein, 6.42
Whytextsneedrelatioshipssomuch?
Our relationships define us
15. WEB WRITING | 14
An ever more connected web is emerging. On it machines understand web
content better and the sophisticated ways they index classify and retrieve
information are constantly improving. This in turn changes the way we
access content as well as the way we create publish and interact with that
content online (the way we read and write included). Machines play key role
in these processes.
Instead of being frustrated and fearing data and machines that will take
over, we should be loving the algorithm lent by a machine “in facilitating
and improving personal and social activities and engagements, decision
making, interaction with physical and social worlds, generating insights”
(quote by Amit Sheth et al., from Physical-Cyber-Social Computing: An Early
21st Century Approach to Computing for Human Experience.
“I have a dream for the Web ... and it has two parts. In the first part, the Web
becomes a much more powerful means for collaboration between people. [...] In the
second part of the dream, collaborations extend to computers. Machines become capable
of analyzing all the data on the Web - the content, links, and transactions between
people and computers. A ‘Semantic Web’, which should make this possible, has yet to
emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our
daily lives will be handled by machines talking to machines. “
Tim Berners-Lee
WhattheWebofDatahastodowith
WebWriting?
Technologies are just an enabler
16. WEB WRITING | 15
One of the most useful and easy to grasp descriptions for data
belongs to Kingsley Idehen. Data, he says, is “how we express
Observation in reusable form. And Observation is the Perception of
Relationships between Entities. YOUR OBSERVATIONS could be
PEOPLE, PLACES, MUSIC, DOCUMENTS, CALENDARS, DIARIES,
ADDRESS BOOKS & MORE."
It’s only when text marries the idea of being tagged, marked up and
properly presented to search engines to be recognized and
understood, that it will start living the life it was meant to live –
forever entering an indefinite number of relations that are easily
traceable by both people and machines and hence useful and
valuable.
Web writing does structure our digital footprint with the help of
computing. Our experiences are transformed into digital presence by
being objectivized and logged as data. We are writing in an ever more
traceable environment with an ever increasing set of connections and
touching points. Technology is the mediator of our social activities
and the reason machines matter in our writing equation.
"Data is how we express Observation in reusable form."
Kingsley Idehen
WhattheWebofDatahastodowith
WebWriting?
Web writing structures our digital footprint
17. Knowing what you want to
achieve with your text sets
the parameters and the basic
structure of your content: it
is you who decide what trail
of information about yourself
you would like to leave on
the Web and what
connections you would like
to build with writing a piece.
Before you start weaving a
text, answer these questions:
What is the purpose of your
text?
What is its topic?
What the readers need to
know that will be included in
the text?
What form will best suit your
message?
What words do you want to
be associated with?
What is thought-provoking
(invites to a conversation) for
the people you are writing
this text for?
Weaving a Text
V E R V EC O N T E X TI N T E N T
Context, story, people,
media environments are an
indelible part of your text
and the messages you send.
Paying close attention to
these surroundings helps
you organically grow
networks of texts that
resonate.
While writing for the web stay
integer to your readers and
give them what they want,
quickly, easily, where they
want it.
Let the following principles
guide you:
– Write to inform
– Fight for clarity
– Stay relevant
– Engage in (ignite) dialogues
– Mind linking,readability and
discoverability when putting
information on the web
Texts that fascinate and
intrigue are not necessarily
the ones with the most
relevant keywords, the best
sources selected for citing, or
the ones with perfectly
polished writing.
It’s not the eloquence that
matters, it’s clarity,
enthusiasm and integrity.
Web writing that cares to
connect creates multiple
entry points to your world for
those interested to enter it.
Write to explore, discover,
share, connect and don’t
forget to:
be honest, nurturing long-
term relationship
be you, with your voice and
your vision
care about the content you
put on the web.
WEB WRITING | 16
18. Explore further
Following informative and insightful blogs, knowledgeable
people from around the web and engaging in meaningful
discussions is key to good writing skills.
Here's a list of recommended people and blogs to follow,
as well as several book choices to indulge in (to be
updated regularly): bit.ly/webwritingresources
WEB WRITING | 17
19. Afterword
While I was working on this tiny guide a BBC short movie found
me. It was about texts (and other forms of information and
knowledge) encoded in DNA: This is how to store human
knowledge for eternity (http://goo.gl/5OOKIk).
What an unexpected form of something so intrinsic to our
nature and existence: transmitting information, I thought. What
other possibilities is the future holding for texts and for our
communication tools?
No matter the answer, the most important WHAT? of web
writing appears to be:
♦ What is the value that we bring to the digital table, i.e the
thinking behind the inking?
And the most important WHY?, behind writing, be it for an
incunabula, a DNA structure, a blog post or a meme seems to
be:
♦ Why would my thinking matter to someone else?
WEB WRITING | 18
20. I am really glad we’ve discovered each other through the power of
words, webs and writing. You can find more information about me on my
webpage: teodorapetkova.com, I would love to connect with you.
If you liked this guide, you might also like my full course: Content Writing
in the Semantic Web (here’s a coupon code for enrolling in case you find
it interesting: WebWriting2015).
Thanks!
See you around the web!
Teodora
Thank you
Stay true and cherish
the beauty of the web!
WEB WRITING | 19