This document discusses how to combine the Open Graph protocol with GoodRelations in RDFa markup on web pages. It notes that adding Open Graph markup to page headers allows Facebook users to recommend pages and content. It recommends also adding 10-20 lines of GoodRelations markup to the page body, which provides structured data that enables more powerful Facebook applications, enhanced rendering on Yahoo, and enhanced search ranking on Google. GoodRelations markup can describe products, services, prices and other details in a simple, liberal Creative Commons format without slowing page loads.
This document provides an overview of a hands-on tutorial on using the GoodRelations ontology, RDFa, and Yahoo! SearchMonkey to annotate e-commerce data on the Semantic Web. The learning goals are to use GoodRelations and RDFa to augment websites with product details, publish structured data using RDFa, and query the data using SPARQL. The agenda includes introductions, motivations for the Semantic Web, tutorials on GoodRelations and RDFa, exercises annotating a web shop, and demonstrations of querying and publishing semantic data.
Is Facebook an overlooked client communication tool?Ian Thomas
This is a feature I wrote for Cofunds Perspectives Magazine which poses the question 'Why don't more independent financial advisers maintain contact with clients through Facebook?'. Cofunds is a web-based investment platform provider for the UK financial planning market; Perspectives is its offline magazine for users.
Mini Me travels with the evil Vlad and Cruella, who seem intent on putting Mini in dangerous situations like swimming with crocodiles. Mini begins to suspect Vlad's intentions, remembering how he asked about feeding Mini to pelicans early in the trip. In their hotel room, Cruella asks Vlad when they will kill Mini, making clear their sinister plan. The story leaves Mini's fate uncertain as Vlad takes him to visit tall towers in Singapore, laughing ominously about their height.
Proiecte de modificari legislative in domeniul achizitiilor publiceiuliavass2001
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This document contains lists of Andrew's favorite music artists including Green Day, Linkin Park, and Red Hot Chili Peppers, favorite TV shows such as Naruto, Family Guy, and NCIS, favorite brands including Element, Volcom, Mossy Oak, and Apple, favorite sports like surfing, skateboarding, and gymnastics, favorite hoodies and drinks including Monster, Red Bull, and Sobe, and some random phrases about living freely and surfing.
An equestrian center newsletter announces that they will begin recognizing an employee of the week and month based on employee participation in forums and votes from others. They are also looking to hire a vet and have other job openings available. Employees are encouraged to participate in forums to earn points and be considered for these recognition awards.
The document provides tips for accounting and finance professionals to write an effective resume that will get past resume screeners ("gatekeepers") and increase the chances of landing an interview. It recommends focusing the resume on keywords relevant to the target role, quantifying accomplishments with numbers, limiting personal pronouns and articles, and including the month for all work history in the last 10 years. The tips also suggest keeping the resume to one page if possible and focusing the top half of the first page on a high-level profile and areas of expertise.
We have to prevent subversion of the true
will of the electorate. Spread the word around.
Many indicate that Gibo is their preferred candidate but feel that their
vote will just be wasted on a loser.
Such judgment error has to be corrected.
Gibo or his spokespersons have to explain this predicament to the
electorate asap. Media and survey firms have to do the same.
Gibo would be a winner if those who believe in him do not withhold their
votes.
This document provides an overview of a hands-on tutorial on using the GoodRelations ontology, RDFa, and Yahoo! SearchMonkey to annotate e-commerce data on the Semantic Web. The learning goals are to use GoodRelations and RDFa to augment websites with product details, publish structured data using RDFa, and query the data using SPARQL. The agenda includes introductions, motivations for the Semantic Web, tutorials on GoodRelations and RDFa, exercises annotating a web shop, and demonstrations of querying and publishing semantic data.
Is Facebook an overlooked client communication tool?Ian Thomas
This is a feature I wrote for Cofunds Perspectives Magazine which poses the question 'Why don't more independent financial advisers maintain contact with clients through Facebook?'. Cofunds is a web-based investment platform provider for the UK financial planning market; Perspectives is its offline magazine for users.
Mini Me travels with the evil Vlad and Cruella, who seem intent on putting Mini in dangerous situations like swimming with crocodiles. Mini begins to suspect Vlad's intentions, remembering how he asked about feeding Mini to pelicans early in the trip. In their hotel room, Cruella asks Vlad when they will kill Mini, making clear their sinister plan. The story leaves Mini's fate uncertain as Vlad takes him to visit tall towers in Singapore, laughing ominously about their height.
Proiecte de modificari legislative in domeniul achizitiilor publiceiuliavass2001
Prezentarea proiectelor de modificari legislative in domeniul achizitiilor publice, sustinuta in cadrul Conferintei Nationale a Achizitiilor Publice din data de 6 mai 2010
This document contains lists of Andrew's favorite music artists including Green Day, Linkin Park, and Red Hot Chili Peppers, favorite TV shows such as Naruto, Family Guy, and NCIS, favorite brands including Element, Volcom, Mossy Oak, and Apple, favorite sports like surfing, skateboarding, and gymnastics, favorite hoodies and drinks including Monster, Red Bull, and Sobe, and some random phrases about living freely and surfing.
An equestrian center newsletter announces that they will begin recognizing an employee of the week and month based on employee participation in forums and votes from others. They are also looking to hire a vet and have other job openings available. Employees are encouraged to participate in forums to earn points and be considered for these recognition awards.
The document provides tips for accounting and finance professionals to write an effective resume that will get past resume screeners ("gatekeepers") and increase the chances of landing an interview. It recommends focusing the resume on keywords relevant to the target role, quantifying accomplishments with numbers, limiting personal pronouns and articles, and including the month for all work history in the last 10 years. The tips also suggest keeping the resume to one page if possible and focusing the top half of the first page on a high-level profile and areas of expertise.
We have to prevent subversion of the true
will of the electorate. Spread the word around.
Many indicate that Gibo is their preferred candidate but feel that their
vote will just be wasted on a loser.
Such judgment error has to be corrected.
Gibo or his spokespersons have to explain this predicament to the
electorate asap. Media and survey firms have to do the same.
Gibo would be a winner if those who believe in him do not withhold their
votes.
Facebook has launched its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. The Open Graph will allow Facebook to build a deep understanding of users' interests by collecting data from partner websites about content users like and share. This could help Facebook depose Google as most people's homepage and primary way to navigate the internet by offering personalized recommendations. However, publishers must be wary of seeing their ad revenues shift to Facebook, and users may be uncomfortable with more of their interactions being made public and catalogued in their profiles.
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...James Hutto
Presentation to Emerge Memphis on Facebook Tips and Tricks for Business Users. We covered some of the tips and tricks to help you better utilize Facebook for your business. We covered separating personal and professional, recent changes to the Fan Pages and how that will impact Page Managers, and more.
ISKO2010: Linked Data in E-Commerce – The GoodRelations OntologyMartin Hepp
This document discusses Linked Data in e-commerce and the GoodRelations ontology. It provides an overview of the GoodRelations ontology, which was created to represent commerce data on the web in a structured way. It aims to reduce transaction costs and improve search by linking related data elements, such as products to product models, offers to stores, and companies to stores. The ontology has seen significant adoption by major businesses and supports over 16% of all triples. It provides a global schema for representing commerce data to enable queries, extraction and reuse across different sources on the web.
ISKO 2010: Linked Data in E-Commerce – The GoodRelations OntologyMartin Hepp
More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.
In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.
More information on GoodRelations is at http://purl.org/goodrelations/
Facebook's Open Graph: Centre Of The Web?Mindshare
Facebook is launching its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. Open Graph will allow Facebook to build a deep understanding of users' interests by tracking what they like across the web, and enable any site to build social recommendation engines. It also positions Facebook as the default login method on most sites. If successful, Open Graph could allow Facebook to replace Google as people's starting point for navigating the internet by understanding connections between users rather than just links. However, publishers must be wary of over-relying on platforms like Facebook for traffic, as it could shift advertising revenues away from them over time.
The document discusses how websites need to be optimized for mobile viewing given the explosive growth in mobile usage, as mobile forces websites to focus on key content due to smaller screen sizes and extends capabilities through features like GPS; it provides tips for making websites more accessible on mobile like adding alt text to images and avoiding Flash, and examples of both mobile-friendly and unfriendly websites.
The document discusses Facebook's plans to connect the web through its Open Graph platform and new social plugins like the Like button. This will allow the web to become more personalized, social and semantically aware as Facebook pulls together disparate data about users and their connections and interests across different sites and services. It also notes some privacy concerns about users' data being shared across the web through their Facebook profiles and the potential for improved targeted advertising.
SharePoint 2010 Failed Deployments en English y Español. 10 Pasos Para una Im...Joel Oleson
This document provides 10 steps for a successful SharePoint deployment and highlights common mistakes to avoid. It emphasizes keeping solutions simple, separating development/test/production environments, avoiding custom site definitions when possible, not modifying databases, having dedicated test environments, separating different types of data into different site collections, and not relying on inplace upgrades. It also promotes the benefits of social computing and client-side solutions over server-side code.
The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
7 - Top ten tips for a SharePoint Succesfull Deployment, por Joel OlesonLuis Du Solier
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eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
Facebook released upgrades to its Pages product on February 10, 2011. The key changes included moving tabs to the left side and allowing iFrames, prominently displaying the 5 most recent photos, emphasizing the number of page likes, restricting profile images to smaller dimensions, allowing targeted posts based on location and language, adding a profanity block for administrators, and teasing an upcoming ability to post questions. The changes were aimed at making Pages more similar to personal profiles and providing more customization options for brands.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
The document summarizes the top 5 changes in SEO from 2010 to 2020.
1. Search queries have shifted from ignoring stop words to considering stop words that change meaning, and from keyword searches to natural language phrases reflecting intent.
2. Keyword research now focuses on understanding intent and grouping related keywords rather than variations, thanks to advances like RankBrain.
3. Web development has adapted to single page apps and JavaScript frameworks now being crawlable by Google.
4. Link building priorities have shifted from page rank to trust rank as indicated by metrics like Majestic and Moz.
5. Indexing is now mobile-first by default and factors like Web Vitals and AMP will become more important
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
A Report on Facebook Pages Upgrades February 2011Le Tuan Anh
The document summarizes recent changes Facebook made to its Facebook Pages product in February 2011. Some key changes included moving tabs to the left side and allowing tabs to use iFrames, prominently displaying the five most recent photos posted to the page at the top, allowing targeted posts based on location and language, and giving administrators new tools like profanity blocking and email notifications. The changes were aimed at making pages more customizable and useful for businesses.
M Dot Extinction: The Next Evolution of Mobile WebMobify
The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Download our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
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This document discusses Linked Data in e-commerce and the GoodRelations ontology. It provides an overview of the GoodRelations ontology, which was created to represent commerce data on the web in a structured way. It aims to reduce transaction costs and improve search by linking related data elements, such as products to product models, offers to stores, and companies to stores. The ontology has seen significant adoption by major businesses and supports over 16% of all triples. It provides a global schema for representing commerce data to enable queries, extraction and reuse across different sources on the web.
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More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.
In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.
More information on GoodRelations is at http://purl.org/goodrelations/
Facebook's Open Graph: Centre Of The Web?Mindshare
Facebook is launching its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. Open Graph will allow Facebook to build a deep understanding of users' interests by tracking what they like across the web, and enable any site to build social recommendation engines. It also positions Facebook as the default login method on most sites. If successful, Open Graph could allow Facebook to replace Google as people's starting point for navigating the internet by understanding connections between users rather than just links. However, publishers must be wary of over-relying on platforms like Facebook for traffic, as it could shift advertising revenues away from them over time.
The document discusses how websites need to be optimized for mobile viewing given the explosive growth in mobile usage, as mobile forces websites to focus on key content due to smaller screen sizes and extends capabilities through features like GPS; it provides tips for making websites more accessible on mobile like adding alt text to images and avoiding Flash, and examples of both mobile-friendly and unfriendly websites.
The document discusses Facebook's plans to connect the web through its Open Graph platform and new social plugins like the Like button. This will allow the web to become more personalized, social and semantically aware as Facebook pulls together disparate data about users and their connections and interests across different sites and services. It also notes some privacy concerns about users' data being shared across the web through their Facebook profiles and the potential for improved targeted advertising.
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The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
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eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
Facebook released upgrades to its Pages product on February 10, 2011. The key changes included moving tabs to the left side and allowing iFrames, prominently displaying the 5 most recent photos, emphasizing the number of page likes, restricting profile images to smaller dimensions, allowing targeted posts based on location and language, adding a profanity block for administrators, and teasing an upcoming ability to post questions. The changes were aimed at making Pages more similar to personal profiles and providing more customization options for brands.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as ‘upgrades’, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
The document summarizes the top 5 changes in SEO from 2010 to 2020.
1. Search queries have shifted from ignoring stop words to considering stop words that change meaning, and from keyword searches to natural language phrases reflecting intent.
2. Keyword research now focuses on understanding intent and grouping related keywords rather than variations, thanks to advances like RankBrain.
3. Web development has adapted to single page apps and JavaScript frameworks now being crawlable by Google.
4. Link building priorities have shifted from page rank to trust rank as indicated by metrics like Majestic and Moz.
5. Indexing is now mobile-first by default and factors like Web Vitals and AMP will become more important
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
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The document summarizes recent changes Facebook made to its Facebook Pages product in February 2011. Some key changes included moving tabs to the left side and allowing tabs to use iFrames, prominently displaying the five most recent photos posted to the page at the top, allowing targeted posts based on location and language, and giving administrators new tools like profanity blocking and email notifications. The changes were aimed at making pages more customizable and useful for businesses.
M Dot Extinction: The Next Evolution of Mobile WebMobify
The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Download our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
Similar to Web Page Optimization for Facebook and Beyond (20)
1. Web Page Optimization for
Facebook and Beyond
Or: How to Combine the Open Graph Protocol with GoodRelations in RDFa
Prof. Dr. Martin Hepp
E-Business and Web Science Research Group
http://www.unibw.de/ebusiness/
2. Facebook Open Graph Protocol
• Specification for
additional HTML
markup so that
1
Facebook user’s can 2
recommend your
page and its content I like this
Starbuck's
to their peers.
My Friends (Social Graph)
store!
Peter Mary
Me Paul
06.05.2010 2
3. How Does It Work?
• Add a few extra lines to the header of your
Web page source code.
Page Source Code (HTML)
06.05.2010 3
4. Why Should I Care?
• The embedded information will be used by
Facebook to know the topic of the page, plus a
few additional facts.
– “The page describes a café.”
– Geo positions of locations mentioned on the page.
• So Facebook users can directly point their
friends to stores, products, movies, etc., instead
of just sharing links.
06.05.2010 4
10. This will have
at least three nice effects:
06.05.2010 10
11. #1
More powerful Facebook
applications
(because they can extract & recombine this rich information)
06.05.2010 11
12. More Powerful Facebook Applications
1
Open Graph API
provides social aspect
of recommendations.
Your Friend's Favorite Cafés
Starbucks, closes 10.30 p.m.
Miller's, closes 7.15 p.m.
2
GoodRelations markup provides fine-
grained data about available products, Requirements
services, payment options, opening
Accepts MasterCard ON
hours, etc.
Wifi ON
Has Vegetarian Food ON
06.05.2010 12
13. #2
Enhanced Rendering in Yahoo
(because Yahoo honors and displays this rich information, if
available)
06.05.2010 13
15. #3
Enhanced Ranking in Google
(because Google rewards such rich mark-up as good content
with a higher rank in the organic search results)
06.05.2010 15
16. Dream Team: Open Graph + GoodRelations
Page Source Code (HTML)
Basic info about your page
Header: Facebook Open Graph Markup Detailed info about your
business, e.g.
• Products & services,
• Opening hours,
• Prices,
Body: GoodRelations Markup
• Payment,
• Discounts,
and a lot more!
06.05.2010 16
19. No.
Simply copy-and-paste the GoodRelations HTML patterns into
your page. The exact position does not matter.
http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart
06.05.2010 19
21. No.
The additional markup will be just 10 – 20 lines, 1 – 3 KB per
pages. You will not even notice the payload.
http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart
06.05.2010 21
23. No.
GoodRelations is free.
It‘s available under a very liberal Creative Commons license.
http://www.ebusiness-unibw.org/wiki/GoodRelationsQuickstart
06.05.2010 23
24. So when you update your Web
templates to make them ready for
Facebook’s Open Graph API,…
06.05.2010 24
25. …make sure you also make them
ready for GoodRelations.
It will pay out. It’s simple.
And BestBuy is already doing it with
remarkable results.
06.05.2010 25
27. Prof. Dr. Martin Hepp
Chair of General Management and E-Business
Universitaet der Bundeswehr Muenchen
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
Fax: +49 89 6004-4620
http://www.unibw.de/ebusiness/
http://purl.org/goodrelations/
mhepp@computer.org
27