Successfully reported this slideshow.

ISKO 2010: Linked Data in E-Commerce – The GoodRelations Ontology

1

Share

Upcoming SlideShare
KRDB2010-GoodRelations
KRDB2010-GoodRelations
Loading in …3
×
1 of 35
1 of 35

ISKO 2010: Linked Data in E-Commerce – The GoodRelations Ontology

1

Share

Download to read offline

More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.

In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.

More information on GoodRelations is at http://purl.org/goodrelations/

More than 50% of a developed nation's Gross Domestic Product is used for establishing and maintaining the exchange of goods and services, and a large share of that is consumed for the search for potential suppliers and consumers. A key variable that determines that effort is the specificity of the objects being exchanged, which is generally on the rise: We produce and consume much more specific objects than a decade ago.

In this talk, I will outline how Linked Data can be used to weave a giant graph of information about products, offers, stores, and related facts. This will reduce the effort for business matchmaking on a Web scale. Centerpiece of that graph is the GoodRelations ontology, a global schema for exposing such facts as Linked Data on the Web. GoodRelations is the second most popular conceptual schema on the Web of Data and one of the few examples of academic research in the field that has been adopted by several Fortune 500 companies, like BestBuy or Yahoo.

More information on GoodRelations is at http://purl.org/goodrelations/

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

ISKO 2010: Linked Data in E-Commerce – The GoodRelations Ontology

  1. 1. Linked Data in E-Commerce – The GoodRelations Ontology ISKO UK Conference on Linked Data September 14, 2020, London, UK Prof. Dr. Martin Hepp Professur für Allgemeine BWL, insbesondere E-Business
  2. 2. Matchmaking in Market Economies 14.09.2010 2
  3. 3. Macroeconomic Impact Transaction Costs: > 50 % of the US GDP (1970) John Joseph Wallis and Douglas C. North: Measuring the Transaction Sector in the American Economy, 1870 – 1970 (1986) 14.09.2010 3
  4. 4. Key Driver of Search Costs: Specificity How much you loose when you can‘t use a good for what it was designed.
  5. 5. Growth in Specificity 1920: 5168 Types of Goods 14.09.2010 5
  6. 6. Examples 14.09.2010 6
  7. 7. Examples 14.09.2010 7
  8. 8. Examples 14.09.2010 8
  9. 9. Specificity Increases the Search Space 14.09.2010 9
  10. 10. WWW: Dramatic Reduction of Search Effort 1993 2010 Lower search costs per search than ever before in history. 14.09.2010 10
  11. 11. But ….
  12. 12. The WWW: A Giant Data Shredder Source: Recipient: Structured Data Unstructured Text 14.09.2010 12
  13. 13. What is Linked Data Linked loves Susi Martin 1 2 3 4 14.09.2010 13
  14. 14. What is Special About E-Commerce Data? 1 2 RDBMS 3 4 $$$ 14.09.2010 14
  15. 15. GoodRelations: A Global Schema for Commerce Data on the Web Extraction Arbitrary Query and Reuse Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Shop Spare Parts & Offerings Auctions Consumables 14.09.2010 15
  16. 16. On the Shoulders of Giants A Unified View of Commerce Data on the Web 14.09.2010 16
  17. 17. GoodRelations Principle: Small Data Packets Inside Your Page 14.09.2010 17
  18. 18. Albert Einstein on Schema Design "Make everything as simple as possible, but not simpler.“ Albert Einstein 14.09.2010 18
  19. 19. Data, Standards, Ontologies 14.09.2010 19
  20. 20. Subtle Distinctions Foster Data Reuse • Product Offer – „You can buy or lease my house“ • Store Business entity – „How many Tesco stores are in London?“ • Product Product Model – „How many digital cameras by Canon are listed on eBay“? 14.09.2010 20
  21. 21. Basic Structure of Offers Object or Agent 1 Promise Happening Compensation Transfer of Rights Agent 2 14.09.2010 21
  22. 22. Valuable Types of Links: Product - Product Model Photo credits: Flickr.com, available under CC BY 2.0 by bsabarnowl Ford T Data- gr:hasMakeAndModel sheet Often via strong, non-URI identifiers like EAN/UPC 14.09.2010 22
  23. 23. Valuable Types of Links: Offer – Store(s) XYZ gr:availableAtOrFrom for $ 99 14.09.2010 23
  24. 24. Valuable Types of Links: Company – Store(s) gr:hasPOS 14.09.2010 24
  25. 25. Impact and Success • One of the few vocabularies implemented by major businesses out of their own budget. • BestBuy, O’Reilly, Overstock.com,… • Ca. 16 % of all triples as of now • Supported by Yahoo • Bing, Google may join 14.09.2010 25
  26. 26. Yahoo Enhanced by SearchMonkey 14.09.2010 26
  27. 27. Developer Resources, Data, Tools http://purl.org/goodrelations/ 14.09.2010 27
  28. 28. Thank you! http://purl.org/goodrelations/ Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org 14.09.2010 28
  29. 29. Both Sides Can Help Build a Bridge 14.09.2010 29
  30. 30. Why is GoodRelations not part of the Linked Open Data cloud diagram? Is GoodRelations data linked data after all?
  31. 31. 14.09.2010 Ontology Economics Hepp, Martin: Possible Ontologies: How Reality Constrains the Development of Relevant Ontologies, in: IEEE Internet Computing, 31 Vol. 11, No. 1, pp. 90-96, Jan-Feb 2007
  32. 32. GoodRelations Design Principles • Keep simple things Lightweight Heavyweight simple and make Web of Data Web of Data complex things possible LOD OWL DL • Cater for LOD and OWL RDF + a little bit DL worlds • Academically sound • Industry-strength engineering • Practically relevant 14.09.2010 32
  33. 33. Incredible Success 14.09.2010 33
  34. 34. GoodRelations #2 of all Web Ontologies …and this does not yet include the > 10 Mio. offers from Amazon and eBay! 14.09.2010 34
  35. 35. GoodRelations #2 of all Web Ontologies 14.09.2010 35

×