Web Fonts. As Email Designers and Developers we want to include them in our emails. But how do we go about it? What font formats and licensing options should we choose? And where are the best places in our emails to use them?
A presentation about webfont services and how to stop using the same old 15 web-safe fonts we've been using for two decades. Examples from four webfont providers: FontSquirrel, Google Font API, Typekit, and Extensis WebINK. Includes implementation details.
Domain Modeling & Full-Stack Web Development F#Kevin Avignon
In this case study, we will look at how F# helps tackle the complexity; its type system allows for a clean and intuitive representation of the domain, while keeping us from introducing all sorts of accidental bugs.
In the modern web applications, the issues are many. Developers must be expert of different stacks to be able impact the software. One of those issues is to be able to move from the back-end to the front-end using different languages which involves a lot of context switching and potentially duplicating code such as for validation, or introducing bugs by manually creating objects in a Javascript and sending them back to the server for it to handle. SAFE brings many technologies together into a single type-safe and flexible F# stack. It enables skill reuse since the models can be shared and all you’re required to know is F# for your next web application.
A presentation about webfont services and how to stop using the same old 15 web-safe fonts we've been using for two decades. Examples from four webfont providers: FontSquirrel, Google Font API, Typekit, and Extensis WebINK. Includes implementation details.
Domain Modeling & Full-Stack Web Development F#Kevin Avignon
In this case study, we will look at how F# helps tackle the complexity; its type system allows for a clean and intuitive representation of the domain, while keeping us from introducing all sorts of accidental bugs.
In the modern web applications, the issues are many. Developers must be expert of different stacks to be able impact the software. One of those issues is to be able to move from the back-end to the front-end using different languages which involves a lot of context switching and potentially duplicating code such as for validation, or introducing bugs by manually creating objects in a Javascript and sending them back to the server for it to handle. SAFE brings many technologies together into a single type-safe and flexible F# stack. It enables skill reuse since the models can be shared and all you’re required to know is F# for your next web application.
Presented by Vivek Thuravupala, Software Engineer @ Postman in joint meetup in Walmart on 28th April, BLR.
Abstract: We'll talk about the exploding usage of APIs and why security shouldn't be an afterthought when it comes to designing and building APIs. We'll also run through some concrete examples illustrating common pitfalls encountered while design/building.
About the speaker: Vivek builds stuff for the web, and he's been swimming around in various tech ponds since he was a kid. At Postman, he keeps an eye on a bunch of the user-facing products.
Lots of people talk about the benefits OpenAPI Specification (OAS) can bring to your documentation and testing efforts, but few people talk about the real complexities involved when you try to scale OpenAPI usage across a large organization. This talk is about how to scale your OAS usage, who should be using OAS, and what concrete steps you can take now to save lots of time later.
Finally, we’ll take a look at some real world API growing pains that we see at larger Stoplight customers, and their potential solutions.
Building A Great API - Evan Cooke, Cloudstock, December 2010Twilio Inc
Tips and tricks on how to design, package, and build a great API. We summarize some of the lessons we've learned over the years at Twilio designing and operating Voice and SMS APIs used by more then 20,000 developers.
This is a talk I gave at IPC 2014 in Munich.
It's about how to build durable web apis based on the experience gained at Namshi while we were developing our SOA architecture
DMIEXPO - Ajay Goyal - Maximum ROI in Bulk Emailing by IPv6 – Optimum deliver...Morning Dough
Following are the main points:
1. What is the meaning, purpose and importance of IPs?
2. What is the meaning of IPv4 and IPv6?
3. What is the role of IPs in Bulk Emailing?
4. Why IPv4 is an obsolete version in Bulk Emailing?
5. How to get maximum in-boxing by sending email through IPv6?
6. How to get maximum deliverability by sending email through IPv6?
7. How to avoid spamming protection even though using 3rd party or purchased list?
8. How to ensure delivery to TLDs, even after their protection?
9. How can cost be reduced by using IPv6?
10. How to get faster deliverability (fastest) through IPv6?
11. How to get page one ranking at google SERP (Search Engine Ranking Page) while using IPv6?
12. Why IPv6 is faster than IPv4 and how does it create effect on the performance in Bulk Emailing?
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Presented by Vivek Thuravupala, Software Engineer @ Postman in joint meetup in Walmart on 28th April, BLR.
Abstract: We'll talk about the exploding usage of APIs and why security shouldn't be an afterthought when it comes to designing and building APIs. We'll also run through some concrete examples illustrating common pitfalls encountered while design/building.
About the speaker: Vivek builds stuff for the web, and he's been swimming around in various tech ponds since he was a kid. At Postman, he keeps an eye on a bunch of the user-facing products.
Lots of people talk about the benefits OpenAPI Specification (OAS) can bring to your documentation and testing efforts, but few people talk about the real complexities involved when you try to scale OpenAPI usage across a large organization. This talk is about how to scale your OAS usage, who should be using OAS, and what concrete steps you can take now to save lots of time later.
Finally, we’ll take a look at some real world API growing pains that we see at larger Stoplight customers, and their potential solutions.
Building A Great API - Evan Cooke, Cloudstock, December 2010Twilio Inc
Tips and tricks on how to design, package, and build a great API. We summarize some of the lessons we've learned over the years at Twilio designing and operating Voice and SMS APIs used by more then 20,000 developers.
This is a talk I gave at IPC 2014 in Munich.
It's about how to build durable web apis based on the experience gained at Namshi while we were developing our SOA architecture
DMIEXPO - Ajay Goyal - Maximum ROI in Bulk Emailing by IPv6 – Optimum deliver...Morning Dough
Following are the main points:
1. What is the meaning, purpose and importance of IPs?
2. What is the meaning of IPv4 and IPv6?
3. What is the role of IPs in Bulk Emailing?
4. Why IPv4 is an obsolete version in Bulk Emailing?
5. How to get maximum in-boxing by sending email through IPv6?
6. How to get maximum deliverability by sending email through IPv6?
7. How to avoid spamming protection even though using 3rd party or purchased list?
8. How to ensure delivery to TLDs, even after their protection?
9. How can cost be reduced by using IPv6?
10. How to get faster deliverability (fastest) through IPv6?
11. How to get page one ranking at google SERP (Search Engine Ranking Page) while using IPv6?
12. Why IPv6 is faster than IPv4 and how does it create effect on the performance in Bulk Emailing?
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
4. Beyond the Envelope™@Paul_Airy
// How to implement Web Fonts.
// What the font formats and licensing options are.
// Where to place Web Fonts in your emails.
How? What? Where?
8. Beyond the Envelope™@Paul_Airy
// Apple iPhone.
// Outlook.
// Apple iPad.
Top 5 Email Clients*
// Gmail.
// Apple Mail.
*Calculated from 395 million opens tracked by
Litmus Email Analytics in April 2014
14. Beyond the Envelope™@Paul_Airy
// 1. Import your font in the <head>.
// 2. Declare your font in the font stack.
How to implement Web Fonts
15. Beyond the Envelope™@Paul_Airy
How to implement Web Fonts: Self-Hosted
@font-face {
font-family: ‘Playball';
src: url(‘http://
www.beyondtheenvelope.co.uk/
webfonts/playball-regular.woff')
format(‘woff’); }
16. Beyond the Envelope™@Paul_Airy
How to implement Web Fonts: Hosted
<link href='http://
fonts.googleapis.com/css?
family=Playball' rel='stylesheet'
type='text/css'>
22. Beyond the Envelope™@Paul_Airy
// TrueType (TT).
// OpenType (TrueType and PostScript Flavours).
// Web Open Font Format (WOFF).
Font Formats
// Embedded OpenType (EOT).
// PostScript (PS).
23. Beyond the Envelope™@Paul_Airy
// Developed by Apple and Microsoft.
// Initially had a poor reputation for low quality.
// Can now be relied on for quality.
TrueType (TT)
24. Beyond the Envelope™@Paul_Airy
// Comes in two flavours (TrueType and PostScript).
// Additional characters within set (e.g. ligatures).
OpenType (OT)
// Valid Web Font format.
25. Beyond the Envelope™@Paul_Airy
// Not ‘technically’ a font format.
// Think of it as a .zip file for fonts.
// May well become the standard in the future.
Web Open Font Format (WOFF)
29. Beyond the Envelope™@Paul_Airy
// CSS rules delivered via API.
// Free or commercially accessible.
// No standard pricing model for email.
Hosted Licensing: Pro’s and Cons
30. Beyond the Envelope™@Paul_Airy
// Control.
// Management Required. Server. Formats.
// Can be more expensive.
Self-Hosted Licensing: Pro’s and Cons
32. Beyond the Envelope™@Paul_Airy
// Avoid ‘brand sensitive’ areas.
// Anywhere else.
// Allow for text reflowing within table cells.
Where?
// Avoid body copy within static table cells.
33. Beyond the Envelope™@Paul_Airy
// How to implement Web Fonts.
// What Font Formats and licensing to choose from.
// Where to place Web Fonts.
How? What? Where?