A lot of hospitals are contemplating a website redesign. But it’s a big undertaking – months of planning that lead up to one big reveal. What if there was a different way to keep your site updated without blowing it up and starting over? This webinar compares the traditional redesign approach with a more incremental approach. We highlight the benefits of starting small and creating a process of continuous improvement.
In this webinar, you’ll learn how to:
Give your site a fresh, new look
Assess approaches for your redesign project
Tackle common challenges when redesigning your site
Take an iterative approach to site development
Support SEO With A Cohesive Patient JourneyGeonetric
The document discusses supporting SEO efforts through focusing on the patient journey, which includes four stages: research, considering, results, and clicking/converting. It provides information on creating content to target various search queries and research topics at the research stage. At the considering stage, it discusses optimizing for the various organic and paid search results formats. The results stage covers cutting through clutter and focusing content. Finally, it emphasizes the importance of calls-to-action and conversions at the clicking/converting stage. The document also provides a brief overview of technical SEO best practices like sitemaps, robots.txt files, and schema markup.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Healthcare Marketing and Digital Trends for 2017Geonetric
Last year’s predictions included consumerism and transparency. What’s in store for 2017? Get ready with a high-level look at the trends that will directly impact healthcare marketing in 2017.
Choosing The Right CMS In An Evolving Marketing EcosystemGeonetric
Integrated marketing systems are all in vogue and yesterday's content management systems have become today's "experience platforms." While the art of getting content onto a web page is still important, there's a growing awareness that just being there is not the goal. Healthcare organizations of all sizes are taking a critical look at how their tools and techniques align, integrate and provide the insights necessary to help their digital marketing teams drive engagement, attract patients and promote their brands.
There are a number of key elements to building and optimizing landing pages that convert visitors into patients. All elements – including content, design, calls to action, and forms – can affect your conversion rates. Put them together well and you can generate more qualified conversions than your average web page.
Website Strategy and Content for Medical GroupsGeonetric
As healthcare organizations develop or expand joint ventures with medical groups and independent physicians, representing that collaboration on the Web requires thoughtful strategy. It’s a challenge, but when you’re successful, the result is a Web presence that connects with your visitors and provides a deep understanding of the breadth and value of your services.
Learn how Cone Health Medical Group in Greensboro, North Carolina worked with Geonetric to effectively communicate its system brand online while considering individual physician practice identity. Through this in-depth case-study presentation, you’ll learn the secrets behind our multifaceted strategic process that led to a cohesive and intuitive Web presence for this medical group.
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
The document summarizes best practices for email marketing. It provides 14 tips for creating effective emails, including collecting opt-in email addresses, segmenting email lists, writing engaging subject lines, using pre-header text, including clear calls-to-action, designing responsive emails, tracking links, including social sharing icons, adding company name and unsubscribe information, testing emails, determining the best time and day to send emails, and analyzing email metrics like opens, clicks, and conversions. The document also provides healthcare industry email marketing averages and analyzes sample emails from various healthcare organizations.
Support SEO With A Cohesive Patient JourneyGeonetric
The document discusses supporting SEO efforts through focusing on the patient journey, which includes four stages: research, considering, results, and clicking/converting. It provides information on creating content to target various search queries and research topics at the research stage. At the considering stage, it discusses optimizing for the various organic and paid search results formats. The results stage covers cutting through clutter and focusing content. Finally, it emphasizes the importance of calls-to-action and conversions at the clicking/converting stage. The document also provides a brief overview of technical SEO best practices like sitemaps, robots.txt files, and schema markup.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Healthcare Marketing and Digital Trends for 2017Geonetric
Last year’s predictions included consumerism and transparency. What’s in store for 2017? Get ready with a high-level look at the trends that will directly impact healthcare marketing in 2017.
Choosing The Right CMS In An Evolving Marketing EcosystemGeonetric
Integrated marketing systems are all in vogue and yesterday's content management systems have become today's "experience platforms." While the art of getting content onto a web page is still important, there's a growing awareness that just being there is not the goal. Healthcare organizations of all sizes are taking a critical look at how their tools and techniques align, integrate and provide the insights necessary to help their digital marketing teams drive engagement, attract patients and promote their brands.
There are a number of key elements to building and optimizing landing pages that convert visitors into patients. All elements – including content, design, calls to action, and forms – can affect your conversion rates. Put them together well and you can generate more qualified conversions than your average web page.
Website Strategy and Content for Medical GroupsGeonetric
As healthcare organizations develop or expand joint ventures with medical groups and independent physicians, representing that collaboration on the Web requires thoughtful strategy. It’s a challenge, but when you’re successful, the result is a Web presence that connects with your visitors and provides a deep understanding of the breadth and value of your services.
Learn how Cone Health Medical Group in Greensboro, North Carolina worked with Geonetric to effectively communicate its system brand online while considering individual physician practice identity. Through this in-depth case-study presentation, you’ll learn the secrets behind our multifaceted strategic process that led to a cohesive and intuitive Web presence for this medical group.
Email Marketing: The Opportunity You Can't Afford To MissGeonetric
The document summarizes best practices for email marketing. It provides 14 tips for creating effective emails, including collecting opt-in email addresses, segmenting email lists, writing engaging subject lines, using pre-header text, including clear calls-to-action, designing responsive emails, tracking links, including social sharing icons, adding company name and unsubscribe information, testing emails, determining the best time and day to send emails, and analyzing email metrics like opens, clicks, and conversions. The document also provides healthcare industry email marketing averages and analyzes sample emails from various healthcare organizations.
Unleash the Power of Your Website's Health LibraryGeonetric
Ensure your hospital’s website is a go-to resource by offering engaging health content that not only educates site visitors, but also converts them into patients. Join Ben Dillon from Geonetric and Rachelle Montano from StayWell and learn proven strategies to help you get the most value from your health library. You’ll see real examples of organizations that are delivering valuable health content across multiple channels to educate and engage health consumers.
Learn the latest in website design concepts, like flat design and card design. You’ll also learn about multimedia storytelling, an approach to combining design and content that will help you tell your organization’s story through stunning and interactive design.
The document provides guidance on best practices for writing web content for healthcare marketers. It discusses focusing content on the user, keeping content simple, and making it easy for users to take action. Specific tips include using visual cues like headings and lists, writing in an active voice and second person, including calls to action on every page, and optimizing content for search engines by using descriptive titles, meta descriptions, and file names. The webinar presentation aims to help attendees create more effective and user-friendly web content.
Connecting CRM And Your Healthcare WebsiteGeonetric
You may understand how CRM can be used for targeted mailing campaigns, but did you know your CRM system can be an effective tool for reaching new health consumers through your website and other digital marketing strategies? Learn how to connect your website to CRM, and see how your healthcare marketing will improve.
Slides prepared by Tea Leaves Health's Jim Schleck and Geonetric's Ben Dillon.
Your website is a big investment. It's also one that, if done well, will pay for itself over and over again. The key is understanding how your website, and supporting digital initiatives, can be used as tools to deliver value. Attend this webinar and learn how to successfully translate your organization's strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You'll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We'll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.
Interested in learning more? Check out the slideshare.
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
Take a new approach to hiring a Web vendor. Everyone knows that job interview questions can be daunting — and quite telling. Why aren't these same types of questions used during your vendor selection process? They should be! Learn why your Web vendor is one of the most important hires you'll make and how you can go beyond traditional content management software demonstrations and score cards. It's time to ask the questions that allow you to evaluate potential candidates just as carefully as you would for an internal position. After all, the last thing you want is to let let a poor hire set your website — or market position — back!
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
Take a new approach to hiring a Web vendor. Everyone knows that job interview questions can be daunting — and quite telling. Why aren't these same types of questions used during your vendor selection process? They should be! Learn why your Web vendor is one of the most important hires you'll make. You'll learn how to go beyond traditional content management software demonstrations and score cards, to ask the questions that allow you to evaluate potential candidates just as carefully as you would for an internal position. Don't let a poor hire set your website — or market position — back!
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules...Geonetric
Fill doctor schedules. Fill event rosters. Fill waiting rooms. Chances are, your marketing team is under more pressure than ever to produce tangible results. Attend this webinar and learn how North Kansas City Hospital worked with Geonetric to take an agile approach to cardiology service line marketing. Looking to increase sign ups for heart screenings, the team developed eye-catching creative and implemented cost-effective tactics. The result? A campaign that got noticed and got results, netting 487 sign ups in just three months.
Survey Says! Insights from Geonetric's eHealth SurveyGeonetric
Is your website ahead of your peers … or behind? Are you understaffed? Or under budgeted? The one question we hear most often from healthcare Web professionals is “How are we doing compared to everyone else?” In this webinar, we’ll share the results of Geonetric’s comprehensive eHealth survey. You’ll learn where your organization stands in terms of Web functionality, digital strategy and dedicated resources.
Today’s digital marketing strategy needs to be broader than just setting up a monthly pay-per-click campaign. It’s time to get serious about using digital marketing to generate results. Learn how to create digital marketing campaigns based on agile marketing principles – campaigns that are creative, flexible and most importantly, produce immediate, tangible results.
In this webinar, you’ll learn how to:
Create a digital marketing campaign that incorporates various communication channels – print, television, direct mail, websites, social media, blogs, pay-per-click, QR codes, etc. – to get the most impact
Make constant and rapid adjustments to campaigns to reflect changes in the market
Prioritize work that can be delivered quickly and get your messages to the market faster than your competitors
Use real-life hospital examples to inspire your own marketing campaigns
All content above the fold. No scrolling. The three-click rule. There are many Web design rules, and they’re about to be broken. New Web technologies are changing the way users interact with your site, making many of these design guidelines outdated. In this webinar you will learn how advances in technology are affecting Web design. We’ll introduce new design concepts and provide ideas to help you stand out in a crowded market.
In this webinar, you’ll learn how to:
New technologies, like mobile and touch-screen computing, that are influencing design
Many common Web design rules, such as home page scrolling, that are becoming outdated
Design trends that are setting new standards for hospital websites
Hospitals that will inspire you to design differently
Google is changing how it handles search engine optimization (SEO) in three main ways: (1) focusing on more types of search beyond traditional keyword searches, (2) increasing personalization through user search histories and context, and (3) making organic search results more "organic" rather than following strict rules. As a result, healthcare marketers need to focus on creating high quality, uniquely valuable content while ensuring their websites are accessible to search bots, have a positive user experience, and are built for sharing on social media. Following these strategies will help websites remain prominent in Google's organic search results.
Content Marketing for Healthcare [WEBINAR]Geonetric
The key to a successful content marketing strategy? Stop talking about your organization and start talking about what your audience wants to hear. Content marketing is about creating valuable material that builds your brand in the marketplace. Learn how to develop a content marketing program. We’ll discuss the basics of content marketing, showcase healthcare examples, and highlight how to use it to develop real relationships with your audience.
In this webinar, you’ll learn how to:
Establish a content marketing program
Use content marketing in a healthcare environment to build service line volume
Create content that is truly valuable and gets shared
Go beyond social media as a content marketing strategy
Watch the webinar with audio: http://www.geonetric.com/resources/webinars/2013/content-marketing/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Unleash the Power of Your Website's Health LibraryGeonetric
Ensure your hospital’s website is a go-to resource by offering engaging health content that not only educates site visitors, but also converts them into patients. Join Ben Dillon from Geonetric and Rachelle Montano from StayWell and learn proven strategies to help you get the most value from your health library. You’ll see real examples of organizations that are delivering valuable health content across multiple channels to educate and engage health consumers.
Learn the latest in website design concepts, like flat design and card design. You’ll also learn about multimedia storytelling, an approach to combining design and content that will help you tell your organization’s story through stunning and interactive design.
The document provides guidance on best practices for writing web content for healthcare marketers. It discusses focusing content on the user, keeping content simple, and making it easy for users to take action. Specific tips include using visual cues like headings and lists, writing in an active voice and second person, including calls to action on every page, and optimizing content for search engines by using descriptive titles, meta descriptions, and file names. The webinar presentation aims to help attendees create more effective and user-friendly web content.
Connecting CRM And Your Healthcare WebsiteGeonetric
You may understand how CRM can be used for targeted mailing campaigns, but did you know your CRM system can be an effective tool for reaching new health consumers through your website and other digital marketing strategies? Learn how to connect your website to CRM, and see how your healthcare marketing will improve.
Slides prepared by Tea Leaves Health's Jim Schleck and Geonetric's Ben Dillon.
Your website is a big investment. It's also one that, if done well, will pay for itself over and over again. The key is understanding how your website, and supporting digital initiatives, can be used as tools to deliver value. Attend this webinar and learn how to successfully translate your organization's strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You'll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We'll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.
Interested in learning more? Check out the slideshare.
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
Take a new approach to hiring a Web vendor. Everyone knows that job interview questions can be daunting — and quite telling. Why aren't these same types of questions used during your vendor selection process? They should be! Learn why your Web vendor is one of the most important hires you'll make and how you can go beyond traditional content management software demonstrations and score cards. It's time to ask the questions that allow you to evaluate potential candidates just as carefully as you would for an internal position. After all, the last thing you want is to let let a poor hire set your website — or market position — back!
Hire a Web Vendor with Confidence - Geonetric WebinarGeonetric
Take a new approach to hiring a Web vendor. Everyone knows that job interview questions can be daunting — and quite telling. Why aren't these same types of questions used during your vendor selection process? They should be! Learn why your Web vendor is one of the most important hires you'll make. You'll learn how to go beyond traditional content management software demonstrations and score cards, to ask the questions that allow you to evaluate potential candidates just as carefully as you would for an internal position. Don't let a poor hire set your website — or market position — back!
From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules...Geonetric
Fill doctor schedules. Fill event rosters. Fill waiting rooms. Chances are, your marketing team is under more pressure than ever to produce tangible results. Attend this webinar and learn how North Kansas City Hospital worked with Geonetric to take an agile approach to cardiology service line marketing. Looking to increase sign ups for heart screenings, the team developed eye-catching creative and implemented cost-effective tactics. The result? A campaign that got noticed and got results, netting 487 sign ups in just three months.
Survey Says! Insights from Geonetric's eHealth SurveyGeonetric
Is your website ahead of your peers … or behind? Are you understaffed? Or under budgeted? The one question we hear most often from healthcare Web professionals is “How are we doing compared to everyone else?” In this webinar, we’ll share the results of Geonetric’s comprehensive eHealth survey. You’ll learn where your organization stands in terms of Web functionality, digital strategy and dedicated resources.
Today’s digital marketing strategy needs to be broader than just setting up a monthly pay-per-click campaign. It’s time to get serious about using digital marketing to generate results. Learn how to create digital marketing campaigns based on agile marketing principles – campaigns that are creative, flexible and most importantly, produce immediate, tangible results.
In this webinar, you’ll learn how to:
Create a digital marketing campaign that incorporates various communication channels – print, television, direct mail, websites, social media, blogs, pay-per-click, QR codes, etc. – to get the most impact
Make constant and rapid adjustments to campaigns to reflect changes in the market
Prioritize work that can be delivered quickly and get your messages to the market faster than your competitors
Use real-life hospital examples to inspire your own marketing campaigns
All content above the fold. No scrolling. The three-click rule. There are many Web design rules, and they’re about to be broken. New Web technologies are changing the way users interact with your site, making many of these design guidelines outdated. In this webinar you will learn how advances in technology are affecting Web design. We’ll introduce new design concepts and provide ideas to help you stand out in a crowded market.
In this webinar, you’ll learn how to:
New technologies, like mobile and touch-screen computing, that are influencing design
Many common Web design rules, such as home page scrolling, that are becoming outdated
Design trends that are setting new standards for hospital websites
Hospitals that will inspire you to design differently
Google is changing how it handles search engine optimization (SEO) in three main ways: (1) focusing on more types of search beyond traditional keyword searches, (2) increasing personalization through user search histories and context, and (3) making organic search results more "organic" rather than following strict rules. As a result, healthcare marketers need to focus on creating high quality, uniquely valuable content while ensuring their websites are accessible to search bots, have a positive user experience, and are built for sharing on social media. Following these strategies will help websites remain prominent in Google's organic search results.
Content Marketing for Healthcare [WEBINAR]Geonetric
The key to a successful content marketing strategy? Stop talking about your organization and start talking about what your audience wants to hear. Content marketing is about creating valuable material that builds your brand in the marketplace. Learn how to develop a content marketing program. We’ll discuss the basics of content marketing, showcase healthcare examples, and highlight how to use it to develop real relationships with your audience.
In this webinar, you’ll learn how to:
Establish a content marketing program
Use content marketing in a healthcare environment to build service line volume
Create content that is truly valuable and gets shared
Go beyond social media as a content marketing strategy
Watch the webinar with audio: http://www.geonetric.com/resources/webinars/2013/content-marketing/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. Today’s Presenter
Ben Dillon, MBA | VP & eHealth Evangelist
Geonetric, Inc.
Ben is a vice president at Geonetric. He writes and speaks
extensively about healthcare technology trends, everything from
social media strategies to accountable care organizations. Ben is
a SHSMD board member, a member of the HIMSS Personal
Health Information Taskforce chairs the eHealth Special Interest
Group, is an inaugural judge of the Healthcare Internet Hall of
Fame and has judged the eHealth Leadership Awards for the
past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.
4. About Geonetric
Geonetric develops the VitalSite healthcare CMS,
and provides online marketing services to
hospitals, physician practices and health systems.
5. Video Of This Webinar
Watch the Video
This webinar compares the traditional redesign
approach with a more incremental approach. We
highlight the benefits of starting small and creating
a process of continuous improvement.
Visit our website to watch a free recording of our
popular webinar.
Watch the Web Development webinar!
6. New White Paper Available
Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!
10. A Traditional Implementation
Project Kickoff
Stakeholder Interviews
Success Metrics
Weekly Status Calls
Populate
Preference Survey (IA)
(client determines)
Create
Preference Survey (Design)
Functionality Requirements
Dev Site
Stage Site
Hosting Configuration
Modules Implementation
and Configuration
Panel Integration
Forms Customization
Database Development
System Integration
Webinars
Writing for the Web
Roles & Permissions
Pages Training
Modules Training
Panel Training
Forms Training
Content &
Design
Information Architecture
Visual Site Map
Taxonomy
Naming Conventions
Content Plan
Page Content Optimization
Page Content Development
Module Content
Development
- Providers
- Locations
- Services
- Events
Image Loading
Software &
Functionality
Structure
Communication
& Training
Planning &
Management
Discover
Content Inventory
Visual Design
Usability Testing
Template Creation
Content Wrap-up
- Links
- Custom Panels
- Pages
Launch
Report
Link Checking
System Testing
Forms Testing
Integration Testing
11. This Process has Produced
Some Great Work
What’s Wrong with
the Big Bang Approach?
12. The Lag and Sprint Strategy
Leaves You Perpetually Behind
Redesign begin
Your site
New site re-launch
Time
14. The Slow Boat…
• Long process
– Disruptive to your staff
– Duplicate maintenance
– Disruptive to visitors
– Long payback
– The longer the process, the
more likely important things
will change!
16. Incremental Change
• Incorporate site changes in small(er) chunks
• Push changes live as they are complete
• Watch behavior and use feedback
• Taking larger changes and rolling out incrementally
25. Prioritize The Work
How we spend our time
High
Priority
Low Priority
How we should
High Priority
Low
Priority
26. Prioritization
• Big-bang projects blur prioritization
• In incremental redesign, prioritization must be based on
what drives value, not on squeaky wheels
27. Prioritize Initiatives
• In support of
strategic/business plan
• Implementation plan
• Measurable value
• Valid executive sponsor
• Resources/staff available
• Long-term support plan
30. “
Planning vs. Agility
…teams who focus on the long term are far more
likely to create designs that really pay off for the
organization. Short-term thinking gets the design
done, but the team ends up doing it all over again
months down the road. Long-term thinking deals
with the inevitability of changes and turns the site
into a living, breathing entity that grows with the
organization's needs.”
Jared Spool, User Interface Engineering
31. Build a Rolling Strategy with a
Long-Term Vision and Short-Term
Commitments
Last Quarter
Current
Quarter
Quarter +1
Quarter +2
Quarter +3
Completed
Committed
tasks
Planning
begun
Proposed
Proposed
Hold commitments to the last responsible moment
33. Example:
Ongoing Content Governance
• Ongoing program approach
• Inventory and audit content in sections
• Run individual pages through the process, not sections
(one piece flow!)
• Publish updated content as it is completed
• Key metric is number of pages
published, not “started” or “ready
to publish”
• Obsessive tracking of metrics
with feedback loops
34. Incremental Change Benefits
• Incremental change processes feel more calm!
• More manageable
– Easier to collect and manage content
– Easier to measure
– Easier to troubleshoot
• Allows for prototyping and experimentation
– Drop what doesn’t work
• Deployment of change to future sections increasingly
easy
35. If We’re Scrapping Everything,
Does Incremental Redesign
Really Make Sense?
37. When Should We
Start Clean?
• When there is very little of the current
site worth salvaging
• New information
architecture, navigation and site
organization
• When the organization goes through a
drastic change in identity
• New technical architecture…maybe
39. Go-Live is a Beginning, Not An End
This is not a sprint, it’s a
long-distance relay race
Even when you do a bigbang, continue with
incremental redesign
40. Stop Thinking About the Web
in Project Terms
Start Thinking About the
Web as a Program
43. Video Of This Webinar
Watch the Video
This webinar compares the traditional redesign
approach with a more incremental approach. We
highlight the benefits of starting small and creating
a process of continuous improvement.
Visit our website to watch a free recording of our
popular webinar.
Watch the Web Development webinar!
44. New White Paper Available
Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!
Web Development: Change is the only ConstantA lot of hospitals are contemplating a website redesign. But it’s a big undertaking – months of planning that lead up to one big reveal. What if there was a different way to keep your site updated without blowing up and starting over? Attend this webinar and compare the traditional redesign approach with a more incremental approach. We’ll highlight the benefits of starting small and creating a process of continuous improvement.In this webinar, you’ll learn how to:Give your site a fresh, new lookAssess approaches for your redesign projectTackle common challenges when redesigning your siteTake an iterative approach to site development
This slide shows some of our current clients which includes small community hospitals (like Pella Regional Health Center in Pella, IA – a 25 bed facility), specialty hospitals (Lubbock Heart Hospital and Childrens Hospital Colorado) and health systems like Altru in the Dakotas and HCA Virginia Health System. Are there any that stand out?
We provide marketing services to leading healthcare systems, hospitals, and practices. <http://www.geonetric.com/services/>We create VitalSite, the Healthcare CMS for hospitals, systems and healthcare organizations. <http://www.geonetric.com/vitalsite/cms/>
Unable to attend the webinar? No problem…we recorded it!https://www.geonetric.com/resources/webinars/2013/web-development/
Redesignsare a big deal. And no small amount of effort.This is the scenario that I see over and over. Site is in terrible shape. Blow it up and start over. Heroic efforts to get it live.Then we’re so tired…Move to other things2 years later…
Used to typically be 9-12 months. Today more typically 6 months. Longest I’ve seen was close to 18 months which included a client maternity leave and the authoring of their own content library.Truth is, we can do everything other than the content in about 6 weeks.
Small errors early get magnified – become big issues later! Very hard to go back upstreamIt’s very difficult to address bad assumptions or changes in the environment
…change – staff leaves. Exec teams turn over. Buy other organizations. Get bought. Start a major rebranding.
You can change this back if you want. Just not a fan of worms.
What is….Behavior – user input in process
You write and write and write – and then you push it live.It might be brilliant. But it might require tweaking – different CTA, different layout, different total approach to the problemSo it took a long time. You didn’t see value from it that project for how long…months(?)Now, you’re faced with a massive re-write
Value fasterIdentify issues early in the jobReduced switching costsReduced WiPOften reduced actual steps in the processTurns out this is faster, less waste, less rework!
Minimal tweaking to UIAn optimized experience for all usersBetter user satisfaction, loyalty, conversion and referralCost savings Improves SEO
Billpay – finance people on board. Processes in place.Giftshop – are the blue-haired ladies ready?Academic mc – lots of experiments, but sometimes no resources/motivation to roll out to the organizationYou need a way to prioritize.This needs to be accepted.Is it strategic? Important?Without a plan, you’ll simply do what you’re doing now. In most cases, the big, important projects will fall by the wayside while quick-hit, immediate (and typically lower value) items continue to dominate. A few simple elements will help you to make the most of the resources you have.
Many are Inclined to skip planning -
Shorter term = focusTalk about LRMIt’s a little Dilbert-esqueLearn more about Agile Strategy in our webinar:https://www.geonetric.com/resources/webinars/2013/web-strategy/
So, doing this in small bits, pushing live all along the way. This is feeling more like management or a governance program than it is a redesign.
Manageable – especially for small teams
Platform change – big work
Unable to attend the webinar? No problem…we recorded it!https://www.geonetric.com/resources/webinars/2013/web-development/