This document discusses 7 principles of web design: unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It provides examples of websites that demonstrate each principle, such as Yahoo using variety with many colors, shapes and tabs, and Twitter employing simplicity with a direct log in screen without overwhelming information.

1. Web Design Principles
Kaori Sawamoto
Marisa Windisch
Jill L Mundorf

2. Unity
This represents unity because the way the website is organized creates
movement and proximity.

3. Variety
Yahoo is an example of variety because there are many colors, shapes and
tabs.

4. Balance
Getcreativetoday.com is an example of balance because it portrays symmetry.

5. Scale and Proportion
This portrays scale and proportion because of the variety of images sizes
emphasizing different topics about the Nelson-Atkins.

6. Rhythm
This is an example of rhythm because it provides movement between
different parts of the website.

7. Emphasis
This is an example of emphasis because many of the design features direct
the viewers eye to the important part of the website.

8. Simplicity
Twitter is an example of simplicity because the site is not overwhelming with
information, it is direct by presenting a log in screen.