This document discusses key principles of web design including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It explains how unity can be achieved through consistent school colors, variety through different typography, and balance through offsetting pictures and text. Scale and proportion are created through different photo sizes. Rhythm is generated by moving widgets that guide the eye. Emphasis is implemented through clean water images. Simplicity is used by keeping main pages clean.

1. Web Design Principles
By: Leah Fischer, Will
Ravenstein, Alyssa Schierhoff

2. Unity
This website achieves
unity by having school
colors reoccurring
throughout the website
making it a common
theme and creating unity.

3. Variety
Website uses different
forms of typography to
create variety throughout
the website.

4. Balance
The
pictures
and text
offset one
another
creating a
sense of
balance in
this
website.

5. Scale and Proportion
The different sizes of the
photos create an
emphasis on proportion.

6. Rhythm
The moving widgets create a sense of movement within the website and
leads your eye to different links on the site.

7. Emphasis
This website uses clean
water to emphasize the
need for the foundation.

8. Simplicity
Twitter leaves its main
page simple to allow
users to log in or to
encourage new users to
sign up.