The document discusses the key principles of web design, emphasizing the importance of defining a site's purpose to ensure organized and relevant content for users seeking information, entertainment, or business transactions. It highlights the significance of concise text, effective use of typefaces, and the strategic selection of images to enhance visitor perception and communication. Additionally, it addresses the necessity of an effective navigation system and layout for user convenience, as well as the critical role of load time in user retention on websites.

1. WEB DESIGN AND
PRINCIPLES AND
ELEMENTS
Jefferson De Guzman

2. PURPOSE
Web site visitors may want to look for information ,
be entertained, play games, socialize, or transact
business. In creating a Web page, the designerld
define first the purpose of the Web page to
determine the theme of the site. This will help the
developer create a more organized and relevant site.

3. COMMUNICATION
Essentially, when we visit a Web site the primary
objective is to absorb as much valuable information as
possible in short test ammount of time. Thus, the
information or text on a Web site should be concise and
direct to the point. The arrangement of the text should
be oraganize in the manner that would entice readers.

4. This is an essential factor in Web site design
because this is considered that most
dominant and noticeable in terms of visual.
Typeface deals with text format, text style
and text. The apperance of text can greatly
contribute to the perception of the visitors to
the Web site.
TYPEFACES

5. IMAGE
Image alone placed on the Web site and can deliver a
complete message that the web site wishes to
communicate to the audience. Choosing the correct
image can connect the web site the viewers of the
audience effetively. The most commonly use image
are infographics. Images with proper balance, color,
and contrast accompanied by text can deliver great
impact and information to the audience

6. Navigation refers to the facility that the audience can use
to go through the Web site and its subpages. There are
several ways how to create an effective and good
navigation system on a Web site. One of these includes
heirarichal of information, so that users can logically
anticipate the location of information. Another is by
placing bottons or links to direct the audience to a
specific page or location on the Web site.
NAVIGATION

7. LAYOUT
Physical arrangement of the content and element
on a Web site. There are various ways to do an
effective layout on a Web site, and typically, this
ways are determine by the creator and
developer. However, there are categories that
classify a layout that will guide the users with
the suitable layout for target audience

8. LOAD TIME
Another basis for the success of a Web site
will load or appear onto the viewers’ display
device. Nowadays, people demand information
at a very fast pace. If the website takes some
time to load. Most specially if there are too
much content, the user will most likely search
for another source.

9. THANK YOU