The document outlines a session focused on the integration of Web 2.0 in museums, featuring various speakers discussing key provocations and questions regarding social media strategies, content ownership, and audience engagement. It highlights the interplay of ideas about social media initiatives and the challenges of personalization and content filtering for diverse audiences. The session culminates in an interactive performance and a call for audience participation in shaping discussions around these topics.

1. Web 2.0? Not That Again!

2. The Band Bryan Kennedy – Science Museum of Minnesota Jim Spadaccini – Ideum Nina Simon – Museum 2.0 Kevin von Appen – Ontario Science Centre (groupie)

3. Logo mashup here Web 2.0 meets…

4. Web 2.0 session 2.0! We build it together ( you do all the real work!)

5. How we’ll do it 4 Provocations 3 Questions Your questions VOTE (with special solo performance by Nina Simon!) We argue, we look at stuff, we laugh, we cry…we exit to a sound and light show when Bryan turns off the projector!

6. Provocation 1 Bryan

7. photo by panduh - cc

8. photo by adwriter- cc

9. photo by RIPizzo - cc

11. Provocation 2 Jim

18. Provocation 3 Kevin

24. Provocation 4 Nina

28. How do I convince my boss that it’s a good idea? Who should “own” social media initiatives internally marketing, content, floor staff, combo? How do we develop a social media strategy? I’m ready to do social media

29. How do we make sure people can still browse and discover? Is too much personalization pipelining our content too much? Web 2.0 and Open Source innovation Other than meet-ups …how do we get people in the door? How do we filter content for youth audiences? How do you control your institutional voice in these social spaces? Cross generational technical competency Security? What is next for Web 3.0. How do we get our visitors to write our own Facebook apps? Can we be honest about our business models? Can we operate loosing money? Do you charge people for our meetups? How do I convince my boss that it’s a good idea? Who should “own” social media initiatives internally marketing, content, floor staff, combo? On-site, on-line – pre and post visit. How do we develop a social media strategy? Yr qstns!?!

30. Let’s VOTE Cue Nina Simon The Human Applause-o-Meter!

31. Thank you and good night Philadelphia!