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#pubcon
Wearable tech +
social media
Presented by:
Caitlin Jeansonne
Social Strategist, MMI Agency
@qcait | @mmiagency
@qcait |
#pubcon
Caitlin Jeansonne
@qcait |
#pubcon
#pubcon
9 key ways wearable tech
affects social media
@qcait |
#pubcon
#1. Wearables
have the potential
to cut through
consumers’
natural ad block
@qcait |
#pubcon
#2. The rise of new
social communities
around connected
objects
@qcait |
#pubcon
#3. Increased speed
of engagement
@qcait |
#pubcon@qcait |
#pubcon
#4. More data means
more targeting
options, but screen
size is limited
@qcait |
#pubcon
#5. Content
becomes
(even more)
concise
@qcait |
#pubcon@qcait |
#6. Storytelling
remains key
#pubcon@qcait |
#pubcon
On the Apple Watch
Twitter App
✕Users can’t: Click a link
✓Users can: Retweet,
reply, favorite, follow
#7. Call to action changes
@qcait |
#pubcon
#8. Privacy becomes more nuanced
@qcait |
#pubcon@qcait |
#pubcon
#9. Useful content wins
@qcait |
#pubcon
Takeaways
• Know your audience
• Tell your brand story in a meaningful and concise way
• Look for opportunities for micro-content
• Beyond your logo – define brand assets, including commonly
used images and taglines
• Seek to provide value
• Monitor social conversations about your brand/industry
• Stay on top of wearable technology developments
@qcait |

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