The ITT Conference, 2021 took place on board MSC Virtuosa offered a fantastic blend of engaging conference sessions, social activities, networking opportunities and this blog is all about the highlights of the memorable setting.

1. Technomine Travel Solutions had the opportunity to be a
part of the travel industry’s blue riband event that was
attended by ITT Members and senior figures from across
the UK travel and tourism industry.
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

2. TECHNOMINE TRAVEL SOLUTIONS HAD
THE OPPORTUNITY TO BE A PART OF THE
TRAVEL INDUSTRY’S BLUE RIBAND
EVENT THAT WAS ATTENDED BY ITT
MEMBERS AND SENIOR FIGURES FROM
ACROSS THE UK TRAVEL AND TOURISM
INDUSTRY.
INSTITUTE OF TRAVEL AND TOURISM CONFERENCE | 2021

3. The Institute of Travel and Tourism Conference, 2021 took
place on board the MSC Virtuosa that departed from
Southampton, UK and sailed along the coast for the duration of
the event. The number of delegates remained capped at 400,
but for the first time, ITT welcomed non-members to the
conference as well.
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4. Specialists working within
the travel and tourism sector
– from employees in finance,
PR and marketing, to tourism
education and training.
Anyone involved in travel &
tourism – from tour operators,
travel agencies, airlines,
hoteliers, cruise to tourist
offices, among many more.
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1
M E M B E R S I N I I T
C O N F E R E N C E

5. The pandemic helped the travel industries appreciate the small liberties that
were generally taken for granted. The conference acted as a platform where
travel companies, TMCs, travel experts & travel enthusiasts agreed not to
underestimate the importance of travel.
SIGNIFICANCE OF ITT
CONFERENCE 2021
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

6. Steven Freudmann, Chair of the ITT, "I could complain about the complexity of the
rules," he added. "I could complain that the amber category is a complete waste of
time and I could complain that with one of the fastest vaccination programs in the
world, the UK should be leading the world in opening up to foreign travel, instead of
squandering our advantage... but I won’t."
Comments on the ITT
Conference 2021
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7. We cannot control the decisions of the government, and we can not rely on them. In the
meantime, we must do what we do. The travel industry must reintroduce the ability for the
general population to book, organize and plan vacations.
Will Payne, Author, TTG articles on the ITT Conference, talks about how businesses must
adapt their strategies to "move the dial on diversity and inclusivity", with changes starting right
at the top. We agree.
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

8. Wratten put forth an important point saying that he felt the industry focus on a recovery
‘across the board is a priority. "To recover properly, we must not slip back into the civil wars
the industry has been fighting, such as distribution costs," he added. "The industry must
never take the business travel ecosystem for granted again, and we must continue to
operate as a whole entity."
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

9. The ITT Conference was thought-provoking. A major consideration is an essential balance
to ensure business recovery and welfare for staff and business owners. With a potential
shortage of skilled staff, essential gaps of knowledge, skills & talent need to be factored in.
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

10. GET IN TOUCH WITH CHRIS OAKES,
SALES DIRECTOR,
TECHNOMINE TRAVEL SOLUTIONS
chris@technominetravelsolutions.com
I N S T I T U T E O F T R A V E L A N D T O U R I S M C O N F E R E N C E | 2 0 2 1

11. Technomine Travel Solutions
@TechnomineGroup
@TechnomineGroup
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