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awree social 
DIGITAL STATSHOT 001 
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS 
SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014 
We Are Social http://wearesocial.sg • @wearesocialsg
GLOBAL DIGITAL STATISTICS 
ACTIVE 
INTERNET USERS 
OCT 
2014 
TOTAL 
POPULATION 
ACTIVE SOCIAL 
MEDIA ACCOUNTS 
ACTIVE UNIQUE 
MOBILE USERS 
ACTIVE MOBILE 
SOCIAL ACCOUNTS 
2.986 
BILLION 
1.589 
BILLION 
2.016 
BILLION 
3.600 
BILLION 
7.266 
BILLION 
PENETRATION: 50% 
NB: THIS STAT REFERS TO 
UNIQUE ACTIVE MOBILE USERS 
PENETRATION: 28% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
PENETRATION: 22% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
URBANISATION: 53% 
NB: THIS FIGURE IS FOR TOTAL 
POPULATION INCLUDING CHILDREN 
PENETRATION: 41% 
NB: THIS STAT IS BASED ON NET USERS 
ACCESSING VIA FIXED CONNECTIONS 
We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence 
http://wearesocial.sg • @wearesocialsg
OCT ACTIVE USERS BY SOCIAL PLATFORM 
2014 
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 
1,320 ! 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: latest company press releases, correct as at 13 October 2014 
SOCIAL NETWORK 
MESSENGER / CHAT APP 
829 ! 
645 ! 
600 ! 
438 ! 
343 ! 
300 ! 
271 ! 
230 ! 
220 ! 
FACEBOOK 
QQ 
QZONE 
WHATSAPP 
WECHAT 
GOOGLE+ 
LINKEDIN 
TWITTER 
TUMBLR 
TENCENT WEIBO
CHAT APPS: ACTIVE USER NUMBERS 
OCT 
2014 
WHATSAPP 
WECHAT 
& WEIXIN 
600 
MILLION 
438 
MILLION 
FACEBOOK 
MESSENGER 
200 
MILLION 
LINE 
170 
MILLION 
KAKAOTALK 
50 
MILLION 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: latest company statements, correct as at 13 October 2014
MOBILE: USERS vs. CONNECTIONS 
OCT 
2014 
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
3.602 
BILLION 
7.236 
BILLION 
4.600 
BILLION 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14 
6.800 
BILLION
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. 
WE’RE ALREADY HELPING MANY OF THE WORLD’S 
TOP BRANDS, INCLUDING ADIDAS, UNILEVER, 
DIAGEO, NESTLÉ, HEINZ, AND LVMH. 
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU 
TOO, CALL US ON +65 6423 1051, OR EMAIL 
US AT SAYHELLO@WEARESOCIAL.SG. 
FIND OUT MORE AT WEARESOCIAL.SG. 
We Are Social Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE 
SIMON KEMP, REGIONAL MANAGING PARTNER 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARESOCIAL.SG 
We Are Social wearesocial.sg • @wearesocialsg • 233

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We Are Social's Digital Statshot 001

  • 1. awree social DIGITAL STATSHOT 001 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
  • 2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS OCT 2014 TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 2.986 BILLION 1.589 BILLION 2.016 BILLION 3.600 BILLION 7.266 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 22% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON NET USERS ACCESSING VIA FIXED CONNECTIONS We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
  • 3. OCT ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,320 ! We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company press releases, correct as at 13 October 2014 SOCIAL NETWORK MESSENGER / CHAT APP 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 271 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • 4. CHAT APPS: ACTIVE USER NUMBERS OCT 2014 WHATSAPP WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION KAKAOTALK 50 MILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 13 October 2014
  • 5. MOBILE: USERS vs. CONNECTIONS OCT 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.602 BILLION 7.236 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14 6.800 BILLION
  • 6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 7. WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 233