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Image: imagerymajestic/Freedigitalphotos.net
Meet Peter, an Accountant.

NO,

I am a professional and
I am employed as
an Accountant.
I do NOT sell
for a living!

Image: imagerymajestic/Freedigitalphotos.net
What does Peter do
when he wants
to buy a new car,
for example?

Image: Ambro/Freedigitalphotos.net
First, Peter would look at what is available.
Then Peter
would
collect
information
about cars.

Image: KROMKRATHOG/Freedigitalphotos.net
Image: imagerymajestic/Freedigitalphotos.net

Then Peter
would evaluate
what
he is getting
for money
he is paying.
And now Peter
would
make a decision
about which
car to buy.

Image: imagerymajestic/Freedigitalphotos.net
Image: Michal Marcol/Freedigitalphotos.net

Now let's have
a look at
the traditional
hiring process.
First, an employer would look at who is available Job applications, social media, referrals, networking, etc.

It is an “advertisement” stage for employees.

Image: jscreationzs/Freedigitalphotos.net
Then the employer would collect information
about candidates.
It is a “communication” stage for employees.

Image: Ambro/Freedigitalphotos.net
Image: Master isolated images/Freedigitalphotos.net

Then the employer
would evaluate
what
the company is getting
for money
it is paying.
It is an “evaluation” stage
for employees.
And now the employer would
make a decision about
which candidate to hire or to “buy”.

Image: stockimages/Freedigitalphotos.net
As you can see, Peter,
employers go through
the same process
when hiring
employees
as you go through
when
buying a car.

Image: imagerymajestic/Freedigitalphotos.net
As you can see, Peter,
employers go through
the same process
when hiring
employees
as you go through
when
buying a car.

Image: imagerymajestic/Freedigitalphotos.net
A self employed
accountant
sells his services
to his customers.
An employed accountant
sells his services
to his employer.

Image: Stuart Miles/Freedigitalphotos.net
A self employed
accountant
sells his services
to his customers.
An employed accountant
sells his services
to his employer.

There only difference is
the way they get paid
for their services through payroll or
withdrawals.

Image: Stuart Miles/Freedigitalphotos.net
Three skills
Peter needs
to have
in order to
”SELL” himself
well.
Image: Stuart Miles/Freedigitalphotos.net
#1. Advertise and market
himself so
potential employers
would know about
his existence
(website, blog,
social media,
job applications,
networking,etc.)

Image: imagerymajestic/Freedigitalphotos.net

“Advertisement”
Stage
#2. Communicate effectively
about his
skills and expertise
so an employer
would know
what the company
is getting.

“Communication”
Stage
Image: imagerymajestic/Freedigitalphotos.net
#3. Show value
he can bring
to his employer
for money
to be paid
“Evaluation”
Stage

Image: imagerymajestic/Freedigitalphotos.net
Image: imagerymajestic/Freedigitalphotos.net
Do you know
how to
advertise,
communicate
and
evaluate
in order to
“SELL”
yourself
effectively?
Image: imagerymajestic/Freedigitalphotos.net
How to Advertise Yourself
Do NOT rely only
on jobboards to show
about your exisence.
Update all your
social media profiles
and
keep NETWORKING.
Personal connections
online or offline
work BETTER than
any resume.

Image: Stuart Miles/Freedigitalphotos.net
How to Communicate
Any interview
is a
CONVERSATION
where
both parties
ask and answer
questions.
Listen to ANSWER
questions
but do not forget
to ASK
relevant questions.

Image: Ambro/Freedigitalphotos.net
How to Show Value
Identify
EMPLOYER's
problem that
YOU can solve
and
show how you
would do it.
Example,
link/attach a draft
marketing plan
to your resume
if it is a part
of the duties.

Image: KROMKRATHOG/Freedigitalphotos.net
We ALL Sell for a Living

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We ALL Sell for a Living

  • 2. Meet Peter, an Accountant. NO, I am a professional and I am employed as an Accountant. I do NOT sell for a living! Image: imagerymajestic/Freedigitalphotos.net
  • 3.
  • 4. What does Peter do when he wants to buy a new car, for example? Image: Ambro/Freedigitalphotos.net
  • 5. First, Peter would look at what is available.
  • 7. Image: imagerymajestic/Freedigitalphotos.net Then Peter would evaluate what he is getting for money he is paying.
  • 8. And now Peter would make a decision about which car to buy. Image: imagerymajestic/Freedigitalphotos.net
  • 9. Image: Michal Marcol/Freedigitalphotos.net Now let's have a look at the traditional hiring process.
  • 10. First, an employer would look at who is available Job applications, social media, referrals, networking, etc. It is an “advertisement” stage for employees. Image: jscreationzs/Freedigitalphotos.net
  • 11. Then the employer would collect information about candidates. It is a “communication” stage for employees. Image: Ambro/Freedigitalphotos.net
  • 12. Image: Master isolated images/Freedigitalphotos.net Then the employer would evaluate what the company is getting for money it is paying. It is an “evaluation” stage for employees.
  • 13. And now the employer would make a decision about which candidate to hire or to “buy”. Image: stockimages/Freedigitalphotos.net
  • 14. As you can see, Peter, employers go through the same process when hiring employees as you go through when buying a car. Image: imagerymajestic/Freedigitalphotos.net
  • 15. As you can see, Peter, employers go through the same process when hiring employees as you go through when buying a car. Image: imagerymajestic/Freedigitalphotos.net
  • 16. A self employed accountant sells his services to his customers. An employed accountant sells his services to his employer. Image: Stuart Miles/Freedigitalphotos.net
  • 17. A self employed accountant sells his services to his customers. An employed accountant sells his services to his employer. There only difference is the way they get paid for their services through payroll or withdrawals. Image: Stuart Miles/Freedigitalphotos.net
  • 18. Three skills Peter needs to have in order to ”SELL” himself well. Image: Stuart Miles/Freedigitalphotos.net
  • 19. #1. Advertise and market himself so potential employers would know about his existence (website, blog, social media, job applications, networking,etc.) Image: imagerymajestic/Freedigitalphotos.net “Advertisement” Stage
  • 20. #2. Communicate effectively about his skills and expertise so an employer would know what the company is getting. “Communication” Stage Image: imagerymajestic/Freedigitalphotos.net
  • 21. #3. Show value he can bring to his employer for money to be paid “Evaluation” Stage Image: imagerymajestic/Freedigitalphotos.net
  • 23. Do you know how to advertise, communicate and evaluate in order to “SELL” yourself effectively? Image: imagerymajestic/Freedigitalphotos.net
  • 24. How to Advertise Yourself Do NOT rely only on jobboards to show about your exisence. Update all your social media profiles and keep NETWORKING. Personal connections online or offline work BETTER than any resume. Image: Stuart Miles/Freedigitalphotos.net
  • 25. How to Communicate Any interview is a CONVERSATION where both parties ask and answer questions. Listen to ANSWER questions but do not forget to ASK relevant questions. Image: Ambro/Freedigitalphotos.net
  • 26. How to Show Value Identify EMPLOYER's problem that YOU can solve and show how you would do it. Example, link/attach a draft marketing plan to your resume if it is a part of the duties. Image: KROMKRATHOG/Freedigitalphotos.net