This document outlines plans to generate income through two anchor initiatives in Weymouth Harbour: destination development and retail services integrated with parking improvements. It proposes generating income through activities and events, retail, hospitality, and accommodation over five years, with EBITDA of over £1 million. Key steps include testing customer offers, systems and processes; partnering for provisioning; and soft launching a pilot with sweat equity from existing activities and sales/marketing automation through affiliates. Challenges include lack of experience, competing demands, perspectives, resources and finances but momentum, single purpose, data marketing and partnering are seen as key success factors.