SlideShare a Scribd company logo
Income Generation
Two Major Anchor Initiatives
Weymouth Harbour Destination & Development
Retail Services ~ Integration with Parking Improvement
Weymouth as Destination
Activities & Events
- incl. entertainment,health & lifestyle, corporate
Retail Hospitality
Accommodation & Travel
- incl. digital parking permit
Infrastructural Upgrade
“The Ticket is the Hook to the Customer Relationship”
Retail Loyalty & Rewards
Citizens' Wallet
Eat & Shop
Entertainment & Travel Packages
Remote Trading ~ Vehicle Related
Provisional Targets
Year Activities & Events Retail Services
1 £ 450,000 £ 85,000
2 £ 975,000 £160,000
3 £1,650,000 £325,000
4 £3,100,000 £440,000
5 £5,250,000 £535,000
EBITDA c. £1,041,000
Digital Support
apps
video channel
e.books & downloads
tickets & vouchers
Retail Consumer Services
Retail Merchant Services
e.commerce
loyalty / rewards / vouchers
Venue services
Product Groups
examples
Activities & Events
Fairs, Festivals, Entertainment
Conference & Exhibitions
Hospitality & Venues
Accommodation & Travel
Beyond Authority Boundaries
Parking Integration
Loyalty & Rewards
Vouchers & Offers
Visitor Packages
Challenges
● No Comparable Experience
● Other Demands
● Perspective (limiting)
● Internal Market ~ Management : Members
● Resources
● Financial
Key Success Factors
● Momentum
● Single Minded Purpose
● Data Marketing & Analytics
● Partnering / Provisioning
● Product Marketing
● Dedicated Transaction Processing
low cost systems platforms
Data Marketing
Resourcing
Channel & Affiliates
- client base & market access
Archemys Support
- systems : skills : finance : opportunities
Revenue-Driven Key Recruitment
Pilot*
Early
Revenue
Wins
Test
Customer
Offers
Test
Systems &
Processes
Member &
Snr. Team
Confidence
Gather Data
Validate
Figures
Assess Options:
Business Model &
Vehicle Structure
Prior to Long-Term Commitment
* approx. 3 months
Decisions in
Principle
Partner
Provisioning
Models
Pilot
Scope
Product / Services
Priorities
Break-Down
Targets
Resourcing
Allocation
Sales Channel
& Affiliates Offer
Sweat Existing
Activities
Sales & Affiliate
Mktg Automation
Channel Launch
& Actions
Soft
Launch
Affiliate
Product Sourcing
Month
1
2
3
Next Actions
Decision in Principle ~ to maintain progress
Sales & Marketing Plan ~ incl. provisional targets
Assess Options on Structure & Resource Provisioning
Products / Packages Sourcing ~ internal : external
Pilot Scoping
Systems ~ Trial Implementation
Soft Launch

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Wd&w highlights

  • 1. Income Generation Two Major Anchor Initiatives Weymouth Harbour Destination & Development Retail Services ~ Integration with Parking Improvement
  • 2. Weymouth as Destination Activities & Events - incl. entertainment,health & lifestyle, corporate Retail Hospitality Accommodation & Travel - incl. digital parking permit Infrastructural Upgrade
  • 3. “The Ticket is the Hook to the Customer Relationship” Retail Loyalty & Rewards Citizens' Wallet Eat & Shop Entertainment & Travel Packages Remote Trading ~ Vehicle Related
  • 4. Provisional Targets Year Activities & Events Retail Services 1 £ 450,000 £ 85,000 2 £ 975,000 £160,000 3 £1,650,000 £325,000 4 £3,100,000 £440,000 5 £5,250,000 £535,000 EBITDA c. £1,041,000
  • 5. Digital Support apps video channel e.books & downloads tickets & vouchers Retail Consumer Services Retail Merchant Services e.commerce loyalty / rewards / vouchers Venue services Product Groups examples Activities & Events Fairs, Festivals, Entertainment Conference & Exhibitions Hospitality & Venues Accommodation & Travel Beyond Authority Boundaries Parking Integration Loyalty & Rewards Vouchers & Offers Visitor Packages
  • 6. Challenges ● No Comparable Experience ● Other Demands ● Perspective (limiting) ● Internal Market ~ Management : Members ● Resources ● Financial
  • 7. Key Success Factors ● Momentum ● Single Minded Purpose ● Data Marketing & Analytics ● Partnering / Provisioning ● Product Marketing ● Dedicated Transaction Processing low cost systems platforms
  • 9. Resourcing Channel & Affiliates - client base & market access Archemys Support - systems : skills : finance : opportunities Revenue-Driven Key Recruitment
  • 10. Pilot* Early Revenue Wins Test Customer Offers Test Systems & Processes Member & Snr. Team Confidence Gather Data Validate Figures Assess Options: Business Model & Vehicle Structure Prior to Long-Term Commitment * approx. 3 months
  • 11. Decisions in Principle Partner Provisioning Models Pilot Scope Product / Services Priorities Break-Down Targets Resourcing Allocation Sales Channel & Affiliates Offer Sweat Existing Activities Sales & Affiliate Mktg Automation Channel Launch & Actions Soft Launch Affiliate Product Sourcing Month 1 2 3
  • 12. Next Actions Decision in Principle ~ to maintain progress Sales & Marketing Plan ~ incl. provisional targets Assess Options on Structure & Resource Provisioning Products / Packages Sourcing ~ internal : external Pilot Scoping Systems ~ Trial Implementation Soft Launch