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CASE STUDY 6
 WC bert wood started the company in the year 1930.
 It designed and manufacture small electrical equipments for
  farms.
 In 1950 it's business expanded in to hardware, military
  equipment, farm equipment and home appliances.
 In 1964-1974 it refocused on home appliances business.

 In 1980 WC WOOD company had become Canada's largest
  manufacture of chest freezer, upright freezer, and single door
  refrigerators.
 Later on WC WOOD became second largest freezer
  manufacturer in north America and one of the top five in world.
 Company focuses on increasing capacity and
  decreasing cost across global.
 Increasing the portion of component bought from
  foreign suppliers & reducing cost.
 Opened new production line in maxico to produce
  product to compete import from china.
 Refocused the business on home appliance and exited
  all other business.
 Problem in packaging design.
 Increasing higher number of damaging product.
 Most complain regarding scratch and dent.
 Company offered $75 to dealer per claim with out
  verifying, caused loose revenue.
 Uncertain to take decision regarding use of clear pack.
 Company should implement free home repair service
 Use clear pack system.
 Company should use MSK machine .
 Company should not use heat system during packaging
  time.
Wc wood company

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Wc wood company

  • 2.  WC bert wood started the company in the year 1930.  It designed and manufacture small electrical equipments for farms.  In 1950 it's business expanded in to hardware, military equipment, farm equipment and home appliances.  In 1964-1974 it refocused on home appliances business.  In 1980 WC WOOD company had become Canada's largest manufacture of chest freezer, upright freezer, and single door refrigerators.  Later on WC WOOD became second largest freezer manufacturer in north America and one of the top five in world.
  • 3.  Company focuses on increasing capacity and decreasing cost across global.  Increasing the portion of component bought from foreign suppliers & reducing cost.  Opened new production line in maxico to produce product to compete import from china.  Refocused the business on home appliance and exited all other business.
  • 4.  Problem in packaging design.  Increasing higher number of damaging product.  Most complain regarding scratch and dent.  Company offered $75 to dealer per claim with out verifying, caused loose revenue.  Uncertain to take decision regarding use of clear pack.
  • 5.  Company should implement free home repair service  Use clear pack system.  Company should use MSK machine .  Company should not use heat system during packaging time.