The document summarizes an ethnographic study of Wayuu marketing practices in Riohacha, La Guajira, Colombia. It describes the semi-desert environment and matrilineal extended family structure of the ancestral Wayuu territory. It then outlines the author's field visits and interviews with Wayuu people in different areas of Riohacha engaged in practices like goat herding, commerce, tourism and selling handicrafts as both a necessity and means of cultural survival in the changing economic landscape.