http://www.sdsign.com —When creating a trade show display, the key is to create a display that is engaging and catches the eye of people passing by your booth. If you can get people into your booth with your catchy trade show display, you can then give them more information about your products and services which can lead to new customers.

1. Ways to Make a Lasting
Impression at Your Next
Trade Show
San Diego Sign Company

2. How to Make a Lasting Impression at Your
Next Trade Show
 Trade shows give you the
chance to highlight your
best products and services.
 You’ll want to create a
display booth that creates a
lasting impression with
potential clients.
 Choosing the right branding
strategy is critical for your
success at these events.

3. Use one theme throughout your booth
 You want to send a clear
message to potential
customers, so stick to one
theme with all of your
marketing products.
 One logo and marketing
message will allow your
customers to associate your
brand with your product.
 Too many clashing visual
statements can confuse
potential customers and
prevent sales.

4. Choose a Back Wall Graphic that Captures the
Attention of Potential Customers
 Your back wall area acts as
a center point for your
booth. Be sure to add
interest to this area with a
bold graphic wall.
 Ensure that any text is at
the top of the banner so
that it can be easily seen
even if your booth is
packed with people.
 Choose a colorful image
that draws the attention of
people passing your booth.

5. Provide Literature for Visitors to Take Home
 You’ll need more than just
business cards to make the
right impression in your
trade show booth.
 Give your potential
customers something
tangible they can take
home with them.
 Literature stands in your
trade show display give
people something to touch
and take, leaving a lasting
impression.

6. Pull Everything Together for a Powerful Brand
Message
 Whether you use pop-up
displays or modular displays,
make sure that you are
presenting a uniform theme
throughout your trade show
displays.
 Adding banner displays,
graphics, and literature
stands help to give your
booth a complete look.
 Once you have assembled all
of these branding pieces,
you will have a booth that
will stand out in the minds of
your customers.

7. Contact Us
 www.sdsign.com
 888-748-7446
 Better Business Bureau Accredited Business

8. Description
 When creating a trade show display, the key is to create
a display that is engaging and catches the eye of people
passing by your booth. If you can get people into your
booth with your catchy trade show display, you can then
give them more information about your products and
services which can lead to new customers.