4. THE GALLERY LIKE UNDERPASS BUILT IN THE
1970'S WHICH FORMED AN IMPORTANT
ACCESS ROUTE TO THE OLD CITY CENTER
OF ST. GALLEN, HAD BEEN RENOVATED
AFTER IT WAS BROKEN DOWN DURING
THE SECOND WORLD WAR.
ALL FOUR ENTRY AND EXITS OF THE SPACE
ARE MARKED CLEARLY WITH "BRÜHLTOR-
PASSAGEWAY".
THE MOST CHALLENGING ASPECT OF ITS
RENOVATION WAS THE LACK OF NATURAL
LIGHT AS IT IS AN UNDERGROUND
PASSAGEWAY.
5. THE ARCHITECTS AND DESIGNERS RESOLVED
THE ISSUE AT HAND BY USING THE GOBO
(GRAPHICAL OPTICALBLACKOUT) WHICH ARE
INSERTED ON THE CEILING AT THE REQUIRED
SPACES TO PROJECT ARROWS AND TEXT
THROUGH SLIDES ONTO THE GREY GRANITE
FLOOR.
IN THE BLOCK OF TEXT, THE MORE DISTANT
PLACES ARE SHOWN AT THE TOP WITH THE
NEARER ONES BELOW WITHTHE DIRECTIONS
THROUGH ARROWS.
THE COLOR SCHEME OF GREEN, GREY AND
BLACK ALONG WITHTHE REQUIRED
ILLUMINATION BALANCE THE ELEMENTS OF THE
GIVEN SPACE.
7. THE DESIGNERS HAVE ALSO DISCOVERED
THAT PEOPLE USE EXPRESSIONS SUCH AS
“I TAKE THE GREEN ONE” OR “I TAKE THE
RED ONE”. THIS CLEARLY SHOWS THE
VALUE ATTRIBUTED TO THEIR PREFERRED
USUAL SUBWAY LINES.
FROM A CONCEPTUAL PERSPECTIVE, THE
NEW VISUAL EXPRESSION OF THE “SUBTLE”
BRAND HAS BEEN GENERATED THROUGH
AN EMPHASIS ON THE POPULAR TERM,
REINFORCING IT AND EMPHASIZING THE
NOTION OF LINE IN THE LOGO, SO THAT
THE COLOR THAT IDENTIFIES EACH LINE
WOULD BE MORE CLEARLY EXPRESSED AT
THE ENTRANCE OF EVERY STATION.
8. BUENOS AIRES IS A CITY WITH A RICH
CULTURAL AND URBAN HERITAGE.
PROVIDING AN UNDERGROUND
TRANSPORTATION SERVICE AND THE
CONNECTION BETWEEN THE WORLDS
“ABOVE” AND “BELOW” HAS A DEEP
EMBLEMATIC SIGNIFICANCE. WITH
THE NEW LOGO THE "LINES" CONCEPT
WAS EMPHASIZED BY USING HISTORIC
COLORS TO IDENTIFY THEM.
10. TREN DE LA COSTA IS A SUBURBAN 15.5
KM, 11-STATION LIGHT RAIL LINE IN
GREATER BUENOS AIRES, BETWEEN MAIPÚ
AVENUE STATION IN THE NORTHERN
SUBURB OF OLIVOS AND DELTA STATION
IN TIGRE, ON THE RÍO DE LA PLATA.
TRACKS RAN FOLLOWING THE COURSE
OF THE RIVER, WHERE THE SUN RISES,
FROM THE EAST.
11. RAL 6005 GREEN WAS THE CHOICE OF COLOR
FOR THE WAY FINDING SIGNS AND THE TRAIN'S
GRAPHIC SCREEN AND ALSO THE START OF
THE CHROMATIC FEEL OF THE SIGNAGE.
A RED NERVE RUNNING NOT JUST THROUGH
THE GREEN LIKE A LIVING PATH BOTH ON THE
TRAINS AND THE SIGNAGES, SEEK TO
CONNECT THE USERS TO THEIR CHILDHOOD
EXPERIENCE AND NOSTALGIA BUT ALSO
SHOWS THE ECOLOGICAL IMPACT OF THE
PROJECT.
13. THE USE OF BRIGHT SIGNAL COLORS HAS
BEEN AVOIDED IN FAVOR OF A MUTED COLOR
PALETTE. THE IDEA IS FOR PEDESTRIANS TO FIND
INFORMATION, BUT NOT TO BE SWAMPED WITH
INFORMATION AS IN AN AIRPORT.
WITH THIS IN MIND, THE FOLLOWING
DESIGN ELEMENTS WERE DEVELOPED: SO-CALLED
INFO BED STONES ARE USED AT CENTRAL GUIDE
POINTS. THEY AID SPATIAL COMPREHENSION
VISUALLY AND HEPATICALLY, SINCE THEY MARK THE
LOCATION AND REFLECT THE CITY’S GROUND PLAN
IN A STYLIZED MANNER.
THE INFO MAST, 2.50 METERS HIGH AND WITH
TABLET-SHAPED EXTENSION ARM, MARKS
THE VISITOR’S LOCATION IN THE CITY’S GROUND
PLAN, AND ALSO SERVES AS AN INFORMATION
BOARD.
14. STREETS, SQUARESAND PUBLIC AREAS
ARE SHOWN RECESSED (APPROXIMATELY
3 TO 5 MILLIMETERS).
PARTICULAR LANDMARKS OF THE CITY
(FOR EXAMPLE THE CATHEDRALAND
OTHER SACRED BUILDINGS)ARE MARKED
IN BRONZE.
THE CIRCULAR INFO BED STONES (2.20
METERS DIAMETER)ARE MANUFACTURED
FROM REINFORCED, FROST-RESISTANT,
FREE-FLOWING, HIGH-PERFORMANCE
FINE-GRAINED CONCRETE.
18. THIS LANE RUNS ALONG THE RIVER TAGUS,IN LISBON,AND
WITHITS 7,362 METERS IT CROSSES DIFFERENTURBAN
SPACES EACHONE DEMANDING DIFFERENT SOLUTIONS.
THE GOALWAS TO DEFINE A NEW URBAN ENVIRONMENT
BEYOND THE BIKEWAY,IN ORDER TO IMPROVE THIS AREA
ALONG THE RIVER.THE SELECTIONOF COMPATIBLEAND
EXISTING MATERIALS WAS CONSIDERED INORDER TO MAKE
CLEAR THE READABILITYAND USE OF THE NEW SYSTEM.
THE COATING MATERIALS ADDEDARE USED TO STRENGTHEN
THE MATERIALUNITYTHAT CHARACTERIZESTHE SPACE,
CREATING ASMOOTHAND ADHERENT SURFACE RESEMBLING
THE PORTUGUESE BASALTPAVEMENTS.ALLTHE SIGNS,
SYMBOLS AND WORDS, ESTABLISHBOUNDARIES,GUIDANCE
AND INFO ARE IN WHITE PAINT.
THE PLANTELLUS A STORY,TAKE US, GUIDE US AND SEDUCE
US ALONG THIS ROUTE.AS WE PASS BY, POINTS OF INTEREST
ARE REVEALED,TOURISTIC,CULTURALAND NATURALONES, AS
SOME USEFUL SIGNAGE FOR TRANSPORTS,STOPS OR BREAK
POINTS.
OVER STABILIZED PAVEMENTS,GRAPHIC “INCISIONS” WERE
MADE, IN ORDER TO PRESERVE THE EXISTING SURFACE,
CONSISTING OF CIRCLES AND POLYGONS MADE OF METAL,
FILLEDWITHASPHALT,MAKING AN EVERLASTING SYSTEMOF
SIGNS.
