Way2 is an app that allows users to send free SMS messages in India. It also provides short summarized news stories from various sources in 8 Indian languages and English. The app aims to keep users updated on headlines and breaking news through these daily alerts. It has improved features compared to the original Way2Sms app with a new user interface and experience. The document promotes advertising on the Way2 app through branding campaigns, performance-based campaigns, video ads and click-to-call options to reach users.