Kaela Vatn is the name chosen for a water brand, which translates "cool water" from Icelandic to give it originality and sophistication. The name is easy to pronounce and connotes ice and cold refreshment. The slogan "Iced water, please" utilizes a common phrase for ordering water that is universal despite using a smart advertising technique to avoid being descriptive.

1. WASOWSKI GLOBAL
INNOVATION. ALWAYS.
Name: Kaela Vatn (Cool Water in Icelandic)
The name took its inspiration from the idea of simply turning
certain words that link to water into a different language. This
gives it a sense of originality and sophistication. Because of its
easiness to pronounce, and its connotations of ice and cold
(refreshing, cooling), I chose Icelandic as the language to translate
them to. Kaela was a word which jumped out at me but didn’t
sound sufficient enough to be a genuine brand name. Added on
the end was originally “water” but this took away the impact of
the Icelandic word that preceded it, so I instead used
the Icelandic word for water: vatn.
Slogan: Iced water, please.
The slogan uses the smart advertising technique,
discarding a descriptive or overly expository wording
and instead utilising a phrase used when ordering a
water anywhere. The slogan, despite the smart
technique in it, is actually universal, since it is a well-
known phrase used by many people.