Watsan Private Limited aims to provide clean drinking water through affordable, electricity-free and maintenance-free water purifiers. Their clay-based purifiers are 60% cheaper than standard purifiers, do not require electricity or frequent filter changes. They seek $1.5 million in funding to expand marketing and production capabilities to reach 1 million households in India over 2 years and generate $18 million in revenue, improving access to clean water for 4 million people. The company's purifiers have won several national awards and removed contaminants like pathogens, heavy metals, odor, and arsenic/fluoride.

1. ENVIROTECHENVIROTECH
PRIVATE LIMITEDPRIVATE LIMITED
www.watsan.inwww.watsan.in
ChandrasekaranChandrasekaran
To provide clean drinking water through our electricity free,
maintenance free & affordable water purifiers
ChandrasekaranChandrasekaran
JayaramanJayaraman
chandra@watsan.inchandra@watsan.in
+91+91--944444 1181944444 1181
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2. Problem
70% of Indians70% of Indians (800 million)(800 million) have nohave no
access to clean drinking wateraccess to clean drinking water
i.i. 400 million families (35%)400 million families (35%) cannot use electric run purifiers
as there is no power in their villages.
ii. High maintenance which they cannot affordii. High maintenance which they cannot afford
iii.iii. Every day 15 children in India die due to water borneEvery day 15 children in India die due to water borne
diseases!diseases!
Source: usnews.com
http://www.usnews.com/news/world/articles/2016-03-22/india-has-the-most-people-without-clean-
water-report-says
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3. Solution: Clay based natural Water Purifiers
Existing ProblemExisting ProblemExisting ProblemExisting Problem WATSANWATSANWATSANWATSAN WATER PURIFIERSWATER PURIFIERSWATER PURIFIERSWATER PURIFIERS
Non Affordable 60% less expensive than standard water purifiers
Power unavailability or scarcity Electricity Free: Saves almost 50KW per family/year
High Maintenance Maintenance Free: Saves $200 per family/year
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High Maintenance Maintenance Free: Saves $200 per family/year
Loss of water Retains 100% water unlike other standard water purifiers
(28000 lt/year of water saved for every water purifier)
Loss of essentials minerals and salts Retains essential minerals and salts needed in purified water

4. Product
Micro filtration based purifier using nano-clay filters
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5. Product
Larger capacity purifiers to cater community halls,
schools and orphanages
Special add-on cartridges to
remove arsenic / fluoride
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6. Government projects : 50000
Child care centres : 5000
CSR initiative : 1000
Flood rehabilitation : 2000
Old Age homes /orphanages: 2000
Individual urban and rural homes: 34000
Traction
Quantity supplied so far in numbers (100,000 plus going on in 2016 - 17)
Individual urban and rural homes: 34000
ARSENIC REMOVAL : 5000
6Premier Govt. Scientific Agencies

7. Product
Electricity
needed to run
Change of parts
after
Filtering
Pathogens
Filtering
Heavy
metals
Removing
Odour and
colour
RemovingRemoving
arsenicarsenic
RemovingRemoving
FluorideFluoride
RemovingRemoving
ironiron
WATSAN’s
Terafil water filter
No 10 years
Competition
Pureit Intella Yes 5 months xx xx xx
Aquafresh RO Yes 5 months xx xx xx
Tata Swach No 5 months xx xx xx
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8. 27 Cities (150 million people)
396 towns (108 million people)
4738 urban towns (122 million people)
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8
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Market In INDIA out of 1.36 billion population spread in %
600,000 villages (979 million people)600,000 villages (979 million people) 72
We will target to sell at least 1 million water purifiers in next 18 months
1 million x18 US$ per standalone filter = 18 million US$ revenue, impacting 4 million lives
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9. Go to Market
Direct Sales:
If funded, we will have representatives in each of 29 Indian states
Each state sale/month:Each state sale/month: 1000 nos.1000 nos.
Monthly total sale: 29,000 nos.
In 2017-18: 3,48,000 nos.
In 2018-19: 6,96,000 nos.(double the effort)
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3 year plan
consolidated
No. of purifiers
sales ,
targeted
1. Prospects
:
Direct sales
through our
network
2. Direct Buyers:
Government/
CSR/ NGOs/
3. Export
Export to
developing
countries
Total projected
(impacting
people)
One purifier = 4
persons/family
2017-19 1.04 million 0.3 million 0.5 million 7.36 million
people

10. Business Model
Projected Profit & Loss Statement (in Millions – US $)
Description 2017-18 2018-19
Income 6.0 12.0
Net Profit After Tax 0.06 0.09
Net Margin % 9.0 9.3Net Margin % 9.0 9.3
Break Even Point in amount 0.35 0.35
Break Even Point - quantity of
purifiers to be sold)
102,599 138,465
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11. Chandrashekaran J – Founder Director & CEO
• 28 years of experience in product designing, processes and manufacturing
• National Consultant for UNIDO
• Holds 3 patents to his credit
• National Award winner from G.O.I for Innovation 2012, 2015
• Topper in Plastics technology
Team
P N Subramanian - Director
• 35 years of experience in formation of companies, strategic planning, HR• 35 years of experience in formation of companies, strategic planning, HR
• Serial Entrepreneur with ventures in Social enterprises
• TiE Charter Member
• Mechanical engineer with MBA from XLRI
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Anurag Gupta - Mentor
• 20 years of experience, now servings as Board Member and CEO for Indian organizations
• Built and led businesses ranging from $55m to $100m across India and APAC regions
• Core expertise – Building organizations, P&L management, Growth Hacker
• MBA from NYU Stern and LSE

12. Ask
•$15,00,000 funding for :
•Deploying marketing personnel in all 29 states of India, overheads,
advertisement expenses: 1,000,000 US$
•Capacity building and expansion of production capability: 500,000 US $
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•Capacity building and expansion of production capability: 500,000 US $
•to enable us reach 1 million households ( 4 million people) in 2 years
•to enable us reach 18 million revenue in year 2018

13. Awards
Finalist 2014
Winner 2016
Finalist 2015
Winner 2015
FORCE- PARK Shared Value Award for 2014 -
innovation for BoP, in memory of Shri
C.K.Prahlad
2 National Awards from Ministry of Petrochemicals 2012, 2015
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14. Water for All
chandra@watsan.in
mobile: +91- 9444441181
www.watsan.in
WATCH the pitch - in YouTube
http://tinyurl.com/grq5jyp
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