Radio Mirchi aims to expand its brand image and listener audience using social media platforms. Its target audience ranges from teenagers to anyone interested in current music. The recommendations are to use Facebook for contests and events, Twitter to promote these, and Orkut's promotion tool for the Indian listener base. The "Big Ideas" are to sponsor dance concerts at colleges similar to music festivals and hold a contest for fans to win a day on a film set with actors. These ideas will be leveraged through contests on social media and flyers to win the concerts or film set experience.