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Stephen Parry
Author of Sense and Respond
Senior Partner at Lloyd Parry
Stephen.parry@lloydparry.com
www.lloydparry.com
Twitter @leanvoices
Linkedin
All sources, influences, acknowledgements and reading lists 
can be found on our blog at www.leanvoices.com
Waste is optional: Customer Value defines 
meaningful work; everything else is waste
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Lean and Agile is not about doing more for less. 
It’s about doing more WITH less. 
Less stress. Less rework. Less errors. Less outages. 
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Designing the business to eliminate waste and errors and gain 
long term profitability
1. How you see the work.
2. How you measure the work.
3. How you structure the work.
4. How you develop the workforce.
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Choice
Freedom
Power
Performance is a matter of people having
which is a matter of
with the     Visualise the work
Measure the work 
Is your organisation a hindrance to employees, managers and 
customers?
So how do we create willing 
contribution on purpose?
to do what matters to serve the customers purpose
Develop the workforce
Structure the work
Purposeful work
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Lean and Agile
An Engaging, Learning,
Leading and Improving
Environment
Continuous 
Self Improvement
Structuring
The work
Measuring
The work
Developing
The 
workforce
Seeing 
the 
work
Competence
90%85%80% 100%95%
Which company would you choose, Blue or Purple?
Measuring
The work
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Measuring
The work
Functional            End to End
No         Matters to Customers          Yes
You’ll not find many 
measures in this zone.
‘If you measure your 
business using averages,
don’t be surprised to find 
yourself running an 
average business.’
Purpose
Agent 
Utilisation
% Incorrectly
Categorised
Average
Handle Time
First
Time
Fix
Mean time 
to process 
by priority level
Calls/ Agent
/Day
Average
IT Availability
Time
Customer
Satisfaction ?
Depends
% Incorrectly
assigned
% resolved within
Target priority MTP
Av time for 2nd
level to respond
Av Time to 
resolve
% Incidents
Re‐assigned
% Calls
Bypass 1st Line
% of calls that are
Service Requests
No. calls without
Esc/agent
No. Calls Exceed
SLA
Av Time
Call Answr
% of Calls
Convt to Tickets
What you measure tells everyone what you think
Measuring
The work
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9
IT and application support staff Measurement 
before and after understanding users.
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Creates the possibility for developing new services that 
will satisfy customers or increase production and revenue.
OPPORTUNITY 
(Innovate)
Originates externally and is usually waste or demand that 
is created by other organisations, agencies or institutions.
EXTERNAL
(Restore and
Re‐think)
Is defined by ‘Customer Purpose’. Deliver value effectively 
to customers and efficiently to the organisation.CREATE
(Optimise)
RESTORE
(Restore and 
Remove)
Occurs when the organisation delivers unfit products or 
services. Production is lost, the customer is unhappy, 
resulting in loss of money, time, and reputation.
CORE Profile: Value definitions Demand Management Classification
Maximise
Value
Minimise
Loss
Measuring
The work
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CORE Profile for Global IT end‐user support  
Measuring
The work
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The following principles must be at the heart of every service and operational leader’s day-to-day
business:
1. Create value for customers while optimising the end‐to‐end delivery process.
2. Opportunities to create new value must be identified continuously.
3. Remove the internal causes of bad customer experiences, organisational rework, 
excessive WIP and the causes of inconsistent flow.
4. Eliminate the cause of externally generated waste 
(Processing waste created by other companies)
The Operational Leader’s CORE Value Compass
Don’t automate waste, you only get 
cheaper, neater faster waste.
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Lean and Agile
An Engaging, Learning,
Leading and Improving
Environment
Continuous 
Self Improvement
Measuring
The work
Seeing 
the 
work
Visual Management
Seeing 
the 
work
Seeing 
the 
work
Functional units
Independent 
solutions
designed to 
meet functional
targets and
goals.
End‐to‐end service delivery
It’s not unusual 
to have thirty 
or more 
solutions lining 
up for 
attention.
F1 F2 F4F3 Fn
S1 S2 S4S3 Sn
Traditional approach: Feasible parts creating an infeasible whole.
Seeing 
the 
work
Improved end‐to‐end service delivery?
F1 F2 F4F3 Fn
S1 S2 S4S3 Sn
Functional units
Traditional approach: Feasible parts creating an infeasible whole.
Independent 
solutions
designed to 
meet functional
targets and
goals.
It’s not unusual 
to have thirty 
or more 
solutions lining 
up for 
attention.
We need to move from Vertical Management to Horizontal Management
F1 F2 F4F3 Fn
Functional units
Horizontal Management Some Lean Activities
Improved end‐to‐end service delivery?
WIP
WIP
WIP
WIP
WIP
Rework
List
Rework
List Rework 
ListRework
List
Rework
List
Improve
Flow
Feedback
To improve
quality
Reduce
WIP
Governance
Measure:
• End‐to‐to end 
performance
• Rework
• WIP
• Ci A3
Seeing 
the 
work
Rework
List
Rework
List
Rework 
List
Rework
List
Rework
List
WIP WIP WIP
WIP
WIP
F1 F2 F4F3 Fn
Functional units
Governance
Measure:
• End‐to‐to end 
performance
• Rework
• WIP
• Ci A3
Improve
Flow
Act on
Feedback
To improve
quality
Reduce
WIP
End‐to‐end service deliveryImproved end‐to‐end service delivery?
Seeing 
the 
work
Horizontal Management Some Lean Activities
Good leaders at all levels reserve the right to be 
wrong and change their minds in the light of new 
evidence. That's strength not a weakness. 
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Lean and Agile
An Engaging, Learning,
Leading and Improving
Environment
Continuous 
Self Improvement
Structuring
The work
Measuring
The work
Seeing 
the 
work
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Nobody trips over mountains.
It is the small pebble that causes you to stumble.
Pass all the pebbles in your path 
and you will find you have crossed the mountain.
Pebbles = Errors 
Structuring
The work
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Error, Error, Error
• An error is indicated if it meets one or more of the following 
criteria:
• customer expectations and satisfaction not met or could 
potentially not meet their expectations if error is allowed to 
propagate
• if I have to redo someone else’s work 
• any errors that interrupt the flow of work severely and increase 
variation (links back to control charts)
• all errors that increase costs
Structuring
The work
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Operational Error and Improvement Control
Error Detection, Correction and Prevention
Failsafe the processFailsafe the process
Detect and contain errorsDetect and contain errors
Alert others to the errors Alert others to the errors 
Design Errors outDesign Errors out
Publish and display operating rulesPublish and display operating rules
Define operating rules/policies Define operating rules/policies 
The main principles are:
• Make work visible.
• Measure the end‐to‐end response time by each 
product.
• Have a common understanding of the errors you 
wish to eradicate.
• Define what good work looks like.
• Create feedback loops that operate real time.
• Eliminate root conditions which cause errors to 
persist
• Create agreed end‐to‐end operating rules/policy.
• Level production schedules to move towards 
continuous flow.
• Continually improve and develop your staff.
Structuring
The work
Adapted from Hoshin Kanri for the Lean Enterprise By Tom Jackson
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All Staff
End‐to‐end business process ‐
FLOW
All Staff
End‐to‐end business process ‐
FLOW
Error types Impacting FLOW:
• Rework
• Cost of Delay
• Unclean work
• Non‐standard
• Batched
Mid Managers –
Improve Capability
Mid Managers –
Improve Capability
Error types Impacting 
CAPABILITY
• No Work load Levelling
• Exceeding capability
• Planning batches
• Prioritising
• No end‐to‐end Reporting
• Silo fixing
• Skills and Resource
€ = Errors
Error Detection
Error Correction
Error Prevention  Customer OutcomesCustomer Outcomes
€€€ € € € € €
VP – New types or forms of business 
capability, structure, meeting strategic 
objectives
VP – New types or forms of business 
capability, structure, meeting strategic 
objectives
€ €€
Error types Impacting 
Business, Structure, Strategy
• Business Development
• Organisational 
Development
• Inter Business Unit Errors
• Lean Leadership at all 
levels.
Structuring
The work
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Lean and Agile
An Engaging, Learning,
Leading and Improving
Environment
Continuous 
Self Improvement
Structuring
The work
Measuring
The work
Developing
The 
workforce
Seeing 
the 
work
Competence
Questions and statements to Blame and Command 
You raised the problem so you should fix it.
Look! If I were you I would do this.
So what are you going to commit to?
In my opinion…
Why did you do that?
Don't involve other departments.
Leave that to me I will go and find out for you.
I would advise you to….
Have you escalated this?
Why can’t you tell me?
My experience tells me….
What does your experience tell you?
What is your gut feeling?
Who’s fault is it?
You had better get that sorted.
A3 THINKING DOES NOT
BLAME OR COMMAND
PEOPLE
Developing
The 
workforce
Lead as if you have no power
Developing
The 
workforce
Questions for grasping the situation and exploring the current conditions 
Remember to ask why five times or more. 
Who is already involved?
What other departments are involved?
What have you done so far?
How will you approach the investigation?
What support do you think you need?
How do you think you can gain support?
What are all the benefits of solving this?
Why are we talking about this?
What is the purpose?
Why is it a problem?
When did this problem occur?
How long has this been going on?
What did you observe?
What did you make it mean?
What else could it mean?
What assumptions are you making?
What evidence do you have?
What evidence do you need?
How can you find out?
What outcomes are you seeking?
Where would you need to go?
Whom would you need to talk to?
How is it affecting you?
How is it affecting the customer?
Who else is this affecting?
How does this make you feel?
Developing
The 
workforce
Leadership is an activity 
not a position
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Search for Common Purpose 
Employee Purpose
Common Purpose
We provide expertise 
and services to enable 
us to produce, sell and 
support software by 
creating and running 
robust, effective and 
efficient IT‐Solutions.
Customer Purpose
Business Purpose
With pride we relentlessly 
pursue and apply our 
insight, ingenuity and 
technologies to create 
wealth and a secure future.
To contribute with my 
skills and to be fairly 
rewarded in a secure 
and trusted environment 
that offers challenges 
and allows me to 
develop and grow.
Strengthen my value 
chain in a way that 
differentiates me from 
competitors and 
provides a return on my 
investment.
‘We all work for the same
company but we live in
different worlds’
Thomas Q
Applications administration
Developing
The 
workforce
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What does Lean‐Service mean for the organisation, leaders, managers and 
staff?
• Organisation.
– Consider the measurement and governance 
systems
– CI is not separate its in all work real time. – it 
is the work.
– New operational performance measures
– Work Design implications
• Leaders
– Might be assigned to end‐to‐end 
accountabilities for particular value creating 
activities.
– Encourage fail‐safe experimentation
– Encourage more questioning from managers 
and staff
– Create a blame‐free culture
– Have patience
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What does Lean‐Service mean for the organisation, leaders, managers and 
staff?
• Managers
– Operational review processes
– Visual Management
– A3 thinking coaching
– Performance review re‐focus
– Promote a blame free culture.
– Planning time for improvement
– Encourage staff to question
• Staff
– A3 thinking problem solving
– Question, seek evidence
– Learn a number of general Lean 
improvement methods and role 
specific Lean methods
– Learn more about other functions and 
how they operate.
– Learn to trust management.
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Statement Before % After %
Understanding our services allows me to take
effective action.
42 100
Understanding the customer improves my
commitment.
14 83
Understanding customers helps me make better
decisions.
15 95
It is my job to share information with my peers
and managers.
0 63
I help my organisation understand what
customers value.
0 82
My manager supports my decision when I have
customer data.
0 49
The management team is committed to
improving the quality of work
17 50
Statement Before % After %
I am involved in decision making. 28 45
I make decisions with the customer in mind. 14 67
My data improves the quality of decision
making.
0 83
I can improve processes and methods to serve
the customer.
15 65
I use customer data to help managers make
better decisions.
17 63
I am confident making decisions with customer
data.
13 66
I understand how the whole organisation works
for customers.
16 68
Cambridge University Survey: Telco before and after highlights
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Choice
Freedom
Power
Performance is a matter of people having
which is a matter of
with the     Visualise the work
Measure the work 
Your organisation is no longer a hindrance to employees, managers 
and customers.
Creating an Adaptive, Learning, 
Organisation.
Develop the workforce
Structure the work
Purposeful work
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to do what matters to serve the customers purpose
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Useful References
Adaptive Enterprise by Stephan Haeckel
The Human Side of Enterprise by Douglas McGregor
Lean Solutions by James P. Womack and Daniel T. Jones
Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture by Jamshid Gharajedaghi
Toyota Production System by Taiichi Ohno
I want you to cheat by John Seddon
Understanding Variation: The Key to Managing Chaos (2nd Edition) by Donald J. Wheeler
Service Quality by Benjamin Schneider and Susan S. White
Managing to Learn by John Shook
Hoshin Kanri for the Lean Enterprise By Tom Jackson
Sense and Respond:  The Journey to Customer Purpose
by Stephen Parry, Susan Barlow, and Mike Faulkner
www.lloydparry.com www.lloydparry.com/newsletter
Photo of Pathway http://www.rusticpathways.com/
All Trade‐Marks and ©Copyright 2015 Owned by Lloyd Parry. All Rights Reserved. 
Stephen Parry 
Founder and Senior Partner  at Lloyd Parry
Author of Sense and Respond The Journey to Customer Purpose.
‘I promise to challenge your current organisational thinking and enable 
you to differentiate your business’  Stephen Parry
Winner of the National Business Award for Best Customer Service 
Strategy. 
National Business Awards the Judges declared “the company created 
an entire cultural change around the needs of its customers and could 
as a result demonstrate business growth, innovation and success.”
Partner at Lloyd Parry
Lloyd Parry delivers transformative Lean programs to large scale global 
organisations in many sectors including; Telecommunications, IT 
Services, Financial Services, Logistics, Outsourcing and Local 
Government.
As a result of adopting our approach to Lean‐Service a number of 
companies have won national industry awards for Best Service 
Strategy, Best People Development Program and awards for Innovation 
and Creativity.
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Lloyd Parry Lean Service Transformation Consultancy
Lloyd Parry use Lean Service principles to support their clients in the design, transformation and
management of organisations. We also provide executive and change leadership education and
route‐map designs.
We have developed Climetrics® a unique organisational diagnostic used to identify how your
management activities, measurement systems, structures, and delivery capabilities can be
combined to create a lean‐service climate that leads to high‐performance and long‐term
profitability.
Lloyd Parry have delivered transformation programs to large scale global organisations in many
sectors including; Telecommunications, IT Services, Financial Services, Logistics, Outsourcing and
Local Government.
As a result of adopting our approach to Lean‐Service, a number of companies have won national
industry awards for Best Service Strategy, Best People Development Program and awards for
Innovation and Creativity.
Best Customer Service Strategy ‐ National Business Awards the Judges declared “they created an 
entire cultural change around the needs of its customers and could as a result demonstrate 
business growth, innovation and success.”
No part of this publication may be reproduced or transmitted in any form or for 
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Ltd. The information contained herein may be changed without prior notice.
Service Climate Management ® is a registered trade mark of Service Climate 
Management Ltd.
Customer Value Enterprise ®is a registered trade mark of Service Climate 
Management Ltd.
Climetrics ® is a registered trade mark of Service Climate Management Ltd.
The Engaging, Learning, Leadings Improvement device is a TM of Service Climate 
Management.
CORE Demand Profile TM is a trademark of Service Climate Management Ltd.
All other product and service names mentioned are the trademarks of their 
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Waste is Optional Conference