The document discusses how major events are utilizing social media to drive success. It provides statistics on social media usage and adoption rates. It then discusses strategies, tactics, and lessons learned from several large events in using social media for promotion, engagement, and marketing including ComicCon, National Association of Broadcasters (NAB) conference, and Game Developers Conference (GDC). Challenges and opportunities of using different social media platforms for events are also covered.
The document summarizes changes in the media landscape and how companies can adapt their media strategies. Traditionally, companies secured placements in local newspapers, TV, and radio to reach thousands. However, the media landscape has shifted to social media, video, and consuming content online. The document recommends surveying audiences about their media habits, creating unique online content, and developing a media company like Cincinnati People, a weekly digital publication that shares local stories and builds an engaged audience through different content sections and a multi-channel marketing strategy.
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11Edelman
The Nuyorican Poets Cafe is a multi-arts venue founded in 1973 in New York City's East Village. It has grown from a small volunteer-led venue known for poetry events to a thriving arts center with citywide partnerships. The Cafe's online presence on Facebook, Twitter, and its website has grown proportionally, driving increases in ticket sales, traffic, events, and revenues while cutting advertising costs. This growth in social media presence has led to promotional opportunities, partnerships, and media features for the Cafe. The Cafe utilizes social media data and customer feedback to create new programs, target audiences more effectively, and promote existing programs.
The Guardian is transitioning from a traditional publisher to an open platform. It is making its content, data, and APIs openly available to developers and partners to build applications. This allows the Guardian to increase traffic and engagement beyond its own website. Developers are able to build applications that integrate Guardian content and data. The Guardian also provides tools like its Content API, Data Store, and Politics API to make it easy for developers to access and use Guardian information in new ways. The goal is to support journalism through openness and partnerships while also generating revenue from these external applications and partnerships.
This document discusses brand influence and presents the results of a study measuring influence across different brands in the UK, US, and Australia. It finds that brand influence is made up of four pillars: commercial, societal, audience, and outward influence. The study analyzed 12 influence identifiers and 20 brand attributes to determine an overall influence score for various brands in key categories. It identifies the top 10 most influential brands in the UK and finds a correlation between influence score and brand loyalty. The document concludes with three rules for brands to boost their influence: understand the different pillars of influence, focus on being positive, trustworthy, and inspirational, and understand key drivers in their category.
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
The document discusses key publishing trends in 2016, including the rise of ad blocking, growth of mobile apps and social media platforms, challenges of continuous partial attention, the importance of high-quality original content over aggregation, emerging business models for news organizations that focus on membership and engagement over advertising, the media habits of younger audiences, growth of podcasting, power of visual language and emoji, and potential of virtual reality. Overall, the trends highlight both challenges and opportunities for publishers to build trusted relationships and engage audiences through original reporting and storytelling across an expanding media landscape.
The document discusses how major events are utilizing social media to drive success. It provides statistics on social media usage and adoption rates. It then discusses strategies, tactics, and lessons learned from several large events in using social media for promotion, engagement, and marketing including ComicCon, National Association of Broadcasters (NAB) conference, and Game Developers Conference (GDC). Challenges and opportunities of using different social media platforms for events are also covered.
The document summarizes changes in the media landscape and how companies can adapt their media strategies. Traditionally, companies secured placements in local newspapers, TV, and radio to reach thousands. However, the media landscape has shifted to social media, video, and consuming content online. The document recommends surveying audiences about their media habits, creating unique online content, and developing a media company like Cincinnati People, a weekly digital publication that shares local stories and builds an engaged audience through different content sections and a multi-channel marketing strategy.
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11Edelman
The Nuyorican Poets Cafe is a multi-arts venue founded in 1973 in New York City's East Village. It has grown from a small volunteer-led venue known for poetry events to a thriving arts center with citywide partnerships. The Cafe's online presence on Facebook, Twitter, and its website has grown proportionally, driving increases in ticket sales, traffic, events, and revenues while cutting advertising costs. This growth in social media presence has led to promotional opportunities, partnerships, and media features for the Cafe. The Cafe utilizes social media data and customer feedback to create new programs, target audiences more effectively, and promote existing programs.
The Guardian is transitioning from a traditional publisher to an open platform. It is making its content, data, and APIs openly available to developers and partners to build applications. This allows the Guardian to increase traffic and engagement beyond its own website. Developers are able to build applications that integrate Guardian content and data. The Guardian also provides tools like its Content API, Data Store, and Politics API to make it easy for developers to access and use Guardian information in new ways. The goal is to support journalism through openness and partnerships while also generating revenue from these external applications and partnerships.
This document discusses brand influence and presents the results of a study measuring influence across different brands in the UK, US, and Australia. It finds that brand influence is made up of four pillars: commercial, societal, audience, and outward influence. The study analyzed 12 influence identifiers and 20 brand attributes to determine an overall influence score for various brands in key categories. It identifies the top 10 most influential brands in the UK and finds a correlation between influence score and brand loyalty. The document concludes with three rules for brands to boost their influence: understand the different pillars of influence, focus on being positive, trustworthy, and inspirational, and understand key drivers in their category.
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
The document discusses key publishing trends in 2016, including the rise of ad blocking, growth of mobile apps and social media platforms, challenges of continuous partial attention, the importance of high-quality original content over aggregation, emerging business models for news organizations that focus on membership and engagement over advertising, the media habits of younger audiences, growth of podcasting, power of visual language and emoji, and potential of virtual reality. Overall, the trends highlight both challenges and opportunities for publishers to build trusted relationships and engage audiences through original reporting and storytelling across an expanding media landscape.
From Publisher To Platform: How The Guardian Used Content, Search, and Open S...The Guardian Open Platform
Last year The Guardian launched The Open Platform, a suite of services and tools that enable content partners and developers to build applications leveraging The Guardian's rich content.
This talk will cover how The Guardian opened up their content, enriched it, and reached new markets with it's platform strategy.
We cover the background platform strategy, technical architecture, implementation of Solr, and how the new release of the Guardian's Open Platform, launched May 20th, 2010, has embraced disruption in the media space, while at the same time accelerating revenue.
The document discusses how the Guardian newspaper has transformed its media production and consumer engagement through its development of online and digital media over the past 15-20 years. It provides historical context on the Guardian's origins and growth as a print newspaper. It then details how the Guardian has increasingly integrated its print and online operations, trained journalists in digital skills, used new formats like blogging, podcasting and video, and engaged with users through social media and user-generated content. The document suggests this shift online has contributed to declining newspaper circulation but increased online readership and interaction. It speculates the Guardian may develop more subscription services and further convergence with other media in the future.
The document summarizes key findings from a 2015 global profiling study of Guardian readers:
1) Guardian readers tend to be highly educated locals rather than expats, with English or Spanish as their most common languages.
2) They are progressive, interested in other cultures, and get their news primarily from online sources like newspapers.
3) The "World", "Politics", and local news sections are most popular. Most own smartphones, laptops, and tablets and trust newspaper brands and advertising on those sites.
4) They tend to be high earners, travel internationally, actively consume luxury brands, and are engaged on social media, with many interested in automobiles. The study provides insights into this global
A look at the changes in the way people shop for groceries and some of the key challenges facing supermarkets today. We take a look at what influences people's decision to shop in a particular place and how this may change depending on age. The results focus on 3 key themes: the trend towards shopping 'little and often', the importance of tailoring advertising communications for different audiences, and how 'differentiation' is key to increasing customer loyalty.
The Sun newspaper's coverage of the London riots increasingly targets individuals rather than generalizing. Initially articles generalize about "rioters" and youths but coverage soon moves to naming specific people accused of crimes. One article profiles an 18-year-old jailed for 7 years for mugging and assaulting a Good Samaritan during the riots. Another details a teenager sentenced to 2 years in prison for attempting to steal cigarettes from a looted store even though he did not take anything. A third outlines a 19-month sentence for a teenage boy who set up a Facebook page encouraging Scots to riot in response to events in England.
The Sun is a tabloid newspaper founded in 1964 that was originally a broadsheet but became a tabloid in 1969 when it was purchased by its current owners. It had the largest circulation of any daily newspaper in the UK until 2013 when it fell to second largest Saturday newspaper. The Sun has regional editions in Scotland, Northern Ireland, and Ireland. It has faced controversies over headlines celebrating casualties of war and for attempting to disgrace political parties during the 2015 UK general election in ways seen as biased and irrelevant.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
The document proposes a social networking platform that:
1) Collects user preference data through voluntary surveys.
2) Analyzes user data to plan customized events and target ads.
3) Shares aggregated user data with companies to increase their marketing ROI.
The platform is projected to have over 10,000 users in NYC by the end of 2012, generating $187,500 in revenue from user data and ads. Revenues are expected to grow significantly in subsequent years as the platform expands to other cities.
The Boston Globe case study outlines their digital business strategy to create a sustainable business model for quality local journalism. Their approach involves developing two distinct websites - Boston.com focused on advertising revenue and BostonGlobe.com focused on consumer revenue. Tactics that helped grow their digital subscriber base included improved lead generation, subscription funnel optimization, dedicated subscriber management processes, and pricing strategies that balanced growth and retention. Data shows subscribers generate the majority of their digital revenue. Increased subscriber engagement also leads to higher retention rates.
This document discusses how content syndication through RSS feeds can help advertisers by allowing them to create custom content modules and feeds that align with their brand and drive traffic to their sites. It provides a case study of how Reuters worked with Coca-Cola to create a "On a Lighter Note" content module and campaign promoting Diet Coke. It also discusses how Ameritrade used syndicated Reuters content and custom pages and newsletters to engage investors during earnings season.
The document discusses the shift from traditional media ("Media 1.0") to new media ("Media 2.0") in the digital age. In Media 1.0, content was scarce and attention was abundant, but this has flipped in Media 2.0 where content is abundant and attention is scarce. This has led to "hyperdeflation" in media value and the end of blockbuster hits. Instead, the economy is driven by "snowballs" of micro-content that gain momentum. For media companies like newspapers to thrive, they must embrace an open ecosystem and focus on curating quality content through aggregation, organization, and customization rather than owning all content. This requires strategies like vertical specialization, community engagement, and
KindWhale - Micro-payments for Digital PublishersMansi Parikh
We are building a product to enable publishers to experiment with Micropayments.
More then 50% of today's consumer blocks ads. Ads being the main source of Publisher revenue, publishers need to get creative with how they reach and monetize from their audience.
At KindWhale, we are building a solution that allows publishers to spin up an alternative monetization model to charge readers by the article.
Inside:
Problem Space
Preview of the product and screenshots
Founding team
Contact: mansi@kindwhale.com
This document provides an overview of a new social media and entertainment venture called UBoomerU. It will combine features of Facebook, YouTube, Netflix and Spotify for an adult demographic. The founders, Judy Myers and David Crosby, plan to offer original content across film, television and music production. They project the valuation of their various companies could reach over $1 billion within 3 years with funding of $7 million. The document outlines their business model, management team, and financial projections.
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
This is the presentation I delivered at the MEFTEC 2009 in Bahrain (February 2009).
I invite you to check my coverage on www.Visible-Banking.com
Cheers,
Christophe
www.linkedin.com/in/christophelanglois
Tapping in to the $5 Trillion Market and BeyondJudy Myers
This document outlines plans for an online social media and entertainment company called U boomer U. It will offer music, video, and social networking content for older adults. The company aims to raise $7 million to build out its flagship site U boomer U TV. Financial projections estimate the total pre-money valuation for all assets could reach $1.2 billion by 2013. Key personnel are identified to fill roles in technology, marketing, and operations to execute the strategy and drive growth.
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
The document provides summaries of 10 case studies related to using digital channels for marketing purposes. Each case study outlines the challenge, solution implemented, and results. The challenges ranged from engaging target audiences and building brand advocates to promoting new products and services. The solutions utilized various digital tactics like Facebook apps and games, mobile apps, social media campaigns, and content marketing. The results generally indicated success in meeting engagement, traffic, and sales objectives.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
This digital strategy document outlines Trader Joe's plan to target millennial customers ages 20-27 by strengthening their social media presence, updating their website, increasing online and mobile advertising, and improving inbound marketing. The key tactics include creating official social media accounts, developing a mobile app, adding more engaging content, and allocating $21 million annually to digital marketing with $15 million towards online channels. The goals are to increase brand awareness, grow mobile interactions, and choose Trader Joe's over competitors through community building and rewards.
From Publisher To Platform: How The Guardian Used Content, Search, and Open S...The Guardian Open Platform
Last year The Guardian launched The Open Platform, a suite of services and tools that enable content partners and developers to build applications leveraging The Guardian's rich content.
This talk will cover how The Guardian opened up their content, enriched it, and reached new markets with it's platform strategy.
We cover the background platform strategy, technical architecture, implementation of Solr, and how the new release of the Guardian's Open Platform, launched May 20th, 2010, has embraced disruption in the media space, while at the same time accelerating revenue.
The document discusses how the Guardian newspaper has transformed its media production and consumer engagement through its development of online and digital media over the past 15-20 years. It provides historical context on the Guardian's origins and growth as a print newspaper. It then details how the Guardian has increasingly integrated its print and online operations, trained journalists in digital skills, used new formats like blogging, podcasting and video, and engaged with users through social media and user-generated content. The document suggests this shift online has contributed to declining newspaper circulation but increased online readership and interaction. It speculates the Guardian may develop more subscription services and further convergence with other media in the future.
The document summarizes key findings from a 2015 global profiling study of Guardian readers:
1) Guardian readers tend to be highly educated locals rather than expats, with English or Spanish as their most common languages.
2) They are progressive, interested in other cultures, and get their news primarily from online sources like newspapers.
3) The "World", "Politics", and local news sections are most popular. Most own smartphones, laptops, and tablets and trust newspaper brands and advertising on those sites.
4) They tend to be high earners, travel internationally, actively consume luxury brands, and are engaged on social media, with many interested in automobiles. The study provides insights into this global
A look at the changes in the way people shop for groceries and some of the key challenges facing supermarkets today. We take a look at what influences people's decision to shop in a particular place and how this may change depending on age. The results focus on 3 key themes: the trend towards shopping 'little and often', the importance of tailoring advertising communications for different audiences, and how 'differentiation' is key to increasing customer loyalty.
The Sun newspaper's coverage of the London riots increasingly targets individuals rather than generalizing. Initially articles generalize about "rioters" and youths but coverage soon moves to naming specific people accused of crimes. One article profiles an 18-year-old jailed for 7 years for mugging and assaulting a Good Samaritan during the riots. Another details a teenager sentenced to 2 years in prison for attempting to steal cigarettes from a looted store even though he did not take anything. A third outlines a 19-month sentence for a teenage boy who set up a Facebook page encouraging Scots to riot in response to events in England.
The Sun is a tabloid newspaper founded in 1964 that was originally a broadsheet but became a tabloid in 1969 when it was purchased by its current owners. It had the largest circulation of any daily newspaper in the UK until 2013 when it fell to second largest Saturday newspaper. The Sun has regional editions in Scotland, Northern Ireland, and Ireland. It has faced controversies over headlines celebrating casualties of war and for attempting to disgrace political parties during the 2015 UK general election in ways seen as biased and irrelevant.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
The document proposes a social networking platform that:
1) Collects user preference data through voluntary surveys.
2) Analyzes user data to plan customized events and target ads.
3) Shares aggregated user data with companies to increase their marketing ROI.
The platform is projected to have over 10,000 users in NYC by the end of 2012, generating $187,500 in revenue from user data and ads. Revenues are expected to grow significantly in subsequent years as the platform expands to other cities.
The Boston Globe case study outlines their digital business strategy to create a sustainable business model for quality local journalism. Their approach involves developing two distinct websites - Boston.com focused on advertising revenue and BostonGlobe.com focused on consumer revenue. Tactics that helped grow their digital subscriber base included improved lead generation, subscription funnel optimization, dedicated subscriber management processes, and pricing strategies that balanced growth and retention. Data shows subscribers generate the majority of their digital revenue. Increased subscriber engagement also leads to higher retention rates.
This document discusses how content syndication through RSS feeds can help advertisers by allowing them to create custom content modules and feeds that align with their brand and drive traffic to their sites. It provides a case study of how Reuters worked with Coca-Cola to create a "On a Lighter Note" content module and campaign promoting Diet Coke. It also discusses how Ameritrade used syndicated Reuters content and custom pages and newsletters to engage investors during earnings season.
The document discusses the shift from traditional media ("Media 1.0") to new media ("Media 2.0") in the digital age. In Media 1.0, content was scarce and attention was abundant, but this has flipped in Media 2.0 where content is abundant and attention is scarce. This has led to "hyperdeflation" in media value and the end of blockbuster hits. Instead, the economy is driven by "snowballs" of micro-content that gain momentum. For media companies like newspapers to thrive, they must embrace an open ecosystem and focus on curating quality content through aggregation, organization, and customization rather than owning all content. This requires strategies like vertical specialization, community engagement, and
KindWhale - Micro-payments for Digital PublishersMansi Parikh
We are building a product to enable publishers to experiment with Micropayments.
More then 50% of today's consumer blocks ads. Ads being the main source of Publisher revenue, publishers need to get creative with how they reach and monetize from their audience.
At KindWhale, we are building a solution that allows publishers to spin up an alternative monetization model to charge readers by the article.
Inside:
Problem Space
Preview of the product and screenshots
Founding team
Contact: mansi@kindwhale.com
This document provides an overview of a new social media and entertainment venture called UBoomerU. It will combine features of Facebook, YouTube, Netflix and Spotify for an adult demographic. The founders, Judy Myers and David Crosby, plan to offer original content across film, television and music production. They project the valuation of their various companies could reach over $1 billion within 3 years with funding of $7 million. The document outlines their business model, management team, and financial projections.
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
This is the presentation I delivered at the MEFTEC 2009 in Bahrain (February 2009).
I invite you to check my coverage on www.Visible-Banking.com
Cheers,
Christophe
www.linkedin.com/in/christophelanglois
Tapping in to the $5 Trillion Market and BeyondJudy Myers
This document outlines plans for an online social media and entertainment company called U boomer U. It will offer music, video, and social networking content for older adults. The company aims to raise $7 million to build out its flagship site U boomer U TV. Financial projections estimate the total pre-money valuation for all assets could reach $1.2 billion by 2013. Key personnel are identified to fill roles in technology, marketing, and operations to execute the strategy and drive growth.
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
The document provides summaries of 10 case studies related to using digital channels for marketing purposes. Each case study outlines the challenge, solution implemented, and results. The challenges ranged from engaging target audiences and building brand advocates to promoting new products and services. The solutions utilized various digital tactics like Facebook apps and games, mobile apps, social media campaigns, and content marketing. The results generally indicated success in meeting engagement, traffic, and sales objectives.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
This digital strategy document outlines Trader Joe's plan to target millennial customers ages 20-27 by strengthening their social media presence, updating their website, increasing online and mobile advertising, and improving inbound marketing. The key tactics include creating official social media accounts, developing a mobile app, adding more engaging content, and allocating $21 million annually to digital marketing with $15 million towards online channels. The goals are to increase brand awareness, grow mobile interactions, and choose Trader Joe's over competitors through community building and rewards.
Marketing plan for classroom use only. (*Note: This is not a real company and any likenesses or pictures associated in this presentation is for educational purposes only!).
This presentation is intended for classroom use only. (Note: This is a fictional company, any likenesses or pictures are used solely for educational purposes only!)
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP