This past semester, I had the opportunity to create a sales deck on behalf of the Syracuse Crunch for Blink Fitness. In addition to general information and demographics, I created inventory items where Blink Fitness could activate their sponsorship. This class project was creative and touched on several aspects of selling.

1. Syracuse Crunch & Blink Fitness
Sales Deck
Lucas Prestamo

2. Who We Are
✓ Founded in 1992 as the Hamilton Canucks
✓ Officially became the Syracuse Crunch in 1994
✓ Home Arena: Upstate Medical University Arena
at Onondaga County War Memorial
✓ Previous affiliations include the Vancouver
Canucks, Pittsburgh Penguins, & Anaheim Ducks
✓ Tampa Bay Lightning affiliate since 2012
✓ 4 Division Championships & 2 Conference
Championships
✓ Average attendance (2019-20 season) = 5,940

3. A Hockey Community
The sport of ice hockey has
continued to grow within the
Syracuse community. Hockey
has consistently brought people
together, taught valuable life
lessons, and provided many
with unforgettable memories.
The winning tradition being
established now outside of the
Crunch organization has
further strengthened our ties to
the people of Syracuse, a bond
that will last for years to come.

4. Social Media
24.9K
30.1K
/syrcrunch35.1K
@syracusecrunch
@syracusecrunch

5. Our Partners

6. Inventory
Blink Fitness
Sponsorship Activation

7. Promotional Item
✓ A customized Syracuse Crunch + Blink
Fitness mesh bag
✓ Given out before the start of the game
✓ PracIcal use for carrying possessions to
Crunch games and all Blink Fitness locaIons
✓ Stretch fit with a zipper pouch for extra
storage
✓ Suitable for all ages
✓Use all-year round

8. Retail Promotion
✓ Blink Fitness will auction off two Yanni
Gourde signed Tampa Bay Lightning jerseys
during the Fall
✓ Yanni Gourde is a beloved Crunch player
who plays for the Crunch’s NHL affiliate
✓ The auction is open to anyone who visits a
Blink Fitness location
✓ The Crunch will do PA reads before the 2nd
and 3rd periods about the auction
✓ Two different jerseys for two Blink Fitness
locations (two chances to win)
at any
In Syracuse!

9. Videoboard/Ribbon
Board
✓ Blink Fitness sponsors the “Blink Blast!”
Promotion at the end of the 1st and 2nd
period
✓ Fans can use social media to engage with
the Blink Fitness brand for the opportunity
to win a free month
✓ Photos/videos at Crunch games with the
activation is encouraged with a
corresponding PA announcement
✓ Applicable to both Blink Fitness locations
✓ Gives people a chance to see what Blink
has to offer
BLAST!
BLAST!
WANT A FREE MONTH AT ONE OF
OUR BLINK FITNESS LOCATIONS?
USE THE #BLINKBLAST HASHTAG
AND TAG @BLINKFITNESS
TODAY FOR A CHANCE TO WIN!
@BLINKFITNESS
#BLINKBLAST
WANT A FREE MONTH AT ONE OF
OUR BLINK FITNESS LOCATIONS?
USE THE #BLINKBLAST HASHTAG
AND TAG @BLINKFITNESS TODAY
FOR A CHANCE TO WIN!
@BLINKFITNESS#BLINKBLAST
BLAST!
BLAST!

10. Static Signage
✓ The Blink Fitness “Workout Whiteboard”
✓ Located next to 3rd floor concessions
✓ Image of Blink Fitness gym superimposed
on wall with a corresponding whiteboard
✓ Fans can write their favorite workouts,
challenge other fans to physical acIviIes,
answer a trivia quesIons, etc.
✓ QR code can bring fans to Blink Fitness app,
website, or an exclusive offer
✓ Fun, interacIve way to engage visitors at all
events happening at the arena

11. Gameday Experience
✓ Blink Fitness will sponsor the Pregame
“Puck Stack Smash!”
✓ Fans can sign up at Crunch games and at
Blink Fitness locations for a chance to
participate
✓ Winner “smashes” the puck stack as the
players take the ice for warm-ups
✓ Participant receives a custom Crunch + Blink
Fitness shirt as a gift
✓ Featured on jumbotron
✓ Pictures and videos for social media
Puck Stack Smash!

12. Digital
✓ Blink Fitness will sponsor the pregame
“Star Spotlight “ featured on all social media
outlets
✓ The Crunch will choose a player who has
contributed to the team recently and let
Blink Fitness present the choice
✓ Presented before every game
✓ Potential opportunity for fans to vote for
the player, creating more traffic for Blink
✓ Both the Blink Fitness account and the
players accounts will be tagged
Taylor Raddysh is the
@blinkfitness ⭐Star Spotlight⭐
tonight! He’s on a 9-game point
streak going into tonight. Who
else do you think deserves the
spotlight? Comment below!
#SYRvsUTI
STAR
SPOTLIGHT

13. On-Ice Promotion
✓ Blink Fitness will sponsor the “Tic-Tac-GO!”
promotion
✓ After the 1st period, two contestants will try
to win a giant tic-tac-toe race for a prize
from Blink Fitness
✓ Proper safety equipment provided
✓ Contestants wear custom Crunch + Blink
Fitness shirts
✓ Pictures and videos for social media
✓ Fun, physical activity that is suitable for
most age levels
Tic-Tac-Go!

14. Hospitality Suite
✓ Blink fitness receives 25 tickets to give to
clients and other guests
✓ Guests are given the Crunch + Blink Fitness
mesh bag which includes phone wallet and a
foam puck
✓Unlimited Crunch dogs, burgers, and select
concessions and beverage items
✓ Suite comes with pregame photo
opportunity with Crunchman for social
media
✓ Welcome message on video board before
the game starts

15. Team Name Change
✓ Name changed to the “Syracuse Bulldogs”
✓ Syracuse Bulldogs was a fic8onal, pro hockey
team in the movie Slap Shot
✓Invite Ned Dowd, who played Ogie Ogilthorpe
(next to Paul Newman), for ceremonial puck
drop
✓ 50% off Crunch Dogs all weekend
✓ Replica jerseys/merchandise will be sold
✓ Give away s8ckers for kids and adults
✓ Name change and jerseys featured on all
social media outlets
✓ Blink Fitness patch on jersey

16. Fan Appreciation
Night
✓ Blink Fitness sponsors Fan Apprecia1on Night for
the Crunch’s last home game
✓ Rally towels given to every fan, courtesy of Blink
Fitness
✓ 20% discount off all merchandise
✓ Blink Fitness members get 2-for-1 raffle 1ckets
on signed Lightning memorabilia
✓ Games & trivia to win 1ckets to next season’s
home opener
✓ Crunch fans that post on social media using
#1Crunch will be featured on the videoboard
during intermissions
✓ Crunch players will sign autographs aMer the
game on the ice
#SyrCrunch
PRESENTS
FAN APPRECIATION
GAMES & TRIVIA!
WIN TICKETS TO
2020-21 HOME OPENER
PRESENTS
FAN APPRECIATION
GAMES & TRIVIA!
WIN TICKETS TO2020-21 HOME OPENER
Our Way of Saying…
THANK YOU!

17. Review
q Syracuse Crunch + Blink Fitness Mesh Bag item
q Yanni Gourde Signed Jersey Retail Promotion
q “Blink Blast!” Videoboard/Ribbon Board
q “Workout Whiteboard” Signage
q “Puck Stack Smash!” Gameday Experience
q “Star Spotlight” Digital
q “Tic-Tac-Go!” On-ice Promotion
q Hospitality Suite
q “Syracuse Bulldogs” Team Name Change
q Fan Appreciation Night