(1) The document discusses options for expanding the Wall Rx brand globally, ultimately recommending licensing. Licensing allows Wall Rx to control marketing and branding while others handle local operations and production. (2) Product adaptation rather than straight line extension is suggested to account for different building materials used internationally. Marketing strategies also need localizing beyond American TV ads. (3) With the right franchise and licensing model combined with product adaptation and localized marketing, the document argues Wall Rx can become a global brand while maintaining ownership and profiting from royalties.

1. Wall Rx
BY-TIM BASCOM
Global Market Expansion

2. 2
1. Exporting
2. Franchising
3. Licensing
4. Subcontracting
5. Joint Ownership
6. Direct Investment
This is the best one and the
won we should pick for
Wall Rx!
Entering A Foreign Market

3. 3
1. Exporting- Exporting is costly and with new laws going into place on exporting tax know as boarder
tax, this could add another 15% onto the expense lowering our profit margin. Also, we could run into
supply chain problems causing Wall Rx not to be on shelves to be sold.
2. Franchising-With franchising your giving your right to use Wall Rx business model and brand for a
prescribed period of time. You have no little control on how your product is being market or sold.
3. Subcontracting-With subcontracting Wall Rx does not have full control on how the product is being
produce. It would be to hard to have oversight on the operation's of the business when Wall Rx could be
in multiple countries. Your staff would have to be larger out of these 6 choices. For the marketing, Wall
Rx would want to have all the marketers under one roof. This could be difficult to have and try to push
advertising out into the other countries.
4. Joint Ownership-With joint ownership you lose control over the business. Wall Rx now becomes %
based on contracts. If some of the owners what a change to the business you do not have full say if you
do not agree with the ideas. Change is a higher risk factor for Wall Rx.
5. Direct Investment-With direct investment Wall Rx is being sold as a business asset in a foreign
country. As the owner you are selling ownership or controlling interest in Wall Rx. This gives you no
rights into that market and only leaves you with getting a check for your business name. If you were to
continue with running Wall Rx in America and another market which you have a direct investment set up
in, has any fallout with the public, your side of the business could also suffer in revenue losses.
Entering A Foreign Market

4. 4
Licensing- Licensing is the option I would choose to help Wall Rx grow internationally.
Wall Rx: Best Chance to grow
Licensing requires a written contract under which the owner of a copyright, know how,
patent, service mark, trademark, or other intellectual property, allows a licensee to use,
make, or sell copies of the original. You can make Wall Rx an exclusive license giving you
the rights on what and how to market Wall Rx with little wriggle room to change your
decisions. In return you will have to do most of the work however, the workload would
be much lighter then doing this on your own. You will get pay royalties for allowing
someone else to lease Wall Rx. This puts Wall Rx into the global market and gives you
the best choice to maximize yours profits while still having control over the company.
Licensing also offers three major advantages. First, it may mean you have something unique
your competitors don't. Second, it may mean getting a little better margin because it's
unique. And third, it may mean that 10 percent of the retailers you call on that you've never
been able to sell to will finally take a look because you have something different. And when
that happens, you can sell the rest of your line.

5. 5
Straight Extension
or Product
Adaptation
Product
Adaptation
Winner

6. Straight line Extension
Straight line Extension would not be
able to fix holes like this. The
compound and time frame would
have to change. This is why it is best
to go with Product adaptation.
6

7. Wall Rx can save time and give reason to make the project a do it yourself project. There is
no more reason to call a professional to fix a simple hole in the wall. With Wall Rx you can
complete this task in under 24 hours.
This is the motto based on your company. However, to go internationally, Wall Rx must use
the product adaptation method. Not all houses in many countries use the same method
of drywall. Houses in China and India use plaster and this would need a different compound
to match their walls.
Marketing must also be change leaving the best choice of product adaptation. Here is the
America’s we use channels like QVC to sell product like this. 2nd and 3rd world nations do
not watch T.V like this therefor, marketing has to be change like using billboards or sides of
taxies for example.
7
Product Adaptation

8. Wall RX can hit all 3 faces of marketing including T.V, internet
(mobile), and print ads(including any types of billboards).
T.V Internet Print Ad
8
Advertising Global

9. 9
Wall Rx can save time and give reason to make the project a do it yourself
project. There is no more reason to call a professional to fix a simple hole in
the wall. With Wall Rx you can complete this task in under 24 hours.
With the right marketing tools and using the franchise model with product
adaptation, Wall Rx will be a global house hold name.
As owner, you will get to keep your business with the business plan you
had in mine for Wall Rx. You will see your business grow with help from
others and receive royalties for your name. This will allow to come up with
more potential product lines for Wall Rx.
Recap Wall Rx’s Global Business Plan
With a great comprehensive business plan and marketing strategy; cash
flow will be coming in allowing you to grow your business and retire at
ease when ready.

10. Reference's- Cite Sources
10
Staff, Entrepreneur. "Licensing." Entrepreneur. N.p., n.d. Web. 20 Feb.
2017.
"What Is Licensing Agreement? Definition and Meaning."
BusinessDictionary.com. N.p., n.d. Web. 20 Feb. 2017.