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wa.la association inc
1. Concepts
and
Products
of
Associa2on
Inc.
wa.la
Associa2on
Inc.
Adress:
5463
Toyoda,
Iiyama
City,
Nagano
Prefecture
389-‐2411,
JAPAN
E-‐mail:
gonoguchi55@gmail.com
2. Company
name: wa.la
Associa2on
Inc.
In
present-‐day
Japan,
agriculture
faces
many
challenges.
Lack
of
economic
sustainability,
poor
community
support
and
planning,
growing
rate
of
abandoned
land,
and
shortage
of
skilled
successors⎯are
all
factors
that
have
inspired
wa.la
to
provide
the
agricultural
community
with
a
solu2on.
By
providing
innova2ve
tools
and
comprehensive
support,
wa.la
aims
to
encourage
the
growth
of
local
communi2es
and
their
economies,
and
to
promote
the
welfare
of
communi2es
worldwide.
Sustainable
farming
is
a
complex
endeavor.
Our
mission
is
to
provide
the
rural
community
with
a
comprehensive,
prac2cal,
and
efficient
managerial
model
for
economically
and
ecologically
sustainable
agriculture.
Our
carefully
craTed
managerial
model
takes
a
mul2faceted
approach
through
innova2ons
in
sensing,
data
logging,
and
cul2va2on
analysis.
About
3. Go
Noguchi,
mama
CEO
Farmer
at
Iiyama,
Nagano
“Young
People's
Honor
Award
of
Japan”
granted
by
Minister
of
the
Environment
Akihiro
Oba
Keio
University
Developed
monitoring
system
of
farming
crops
and
its
surrounding
enviromnents
Prepara9on
Members
made
the
concept
and
missions
Yan
Lab
@Keio
Univ
EI
course
Rasing
students
to
solve
the
rural
areas’
problems
by
based
on
GIS
techniques.
Tomoki
Kobayashi
Keio
University
Working
at
investment
company
for
renewable
energies.
Studying
about
the
spread
of
solar
energies
on
community
scale
Sho
Sakota
Worked
at
management
company
of
renewable
energies.
Now
works
at
mama.
Start
of
wa.la
Noguchi,
Prof.Yan,
and
members
started
wa.la
on
May
30,
2013.
Story of the Start of
4. ‘s
Mission
4
Our
mission
is
to
develop
and
prac2ce
economic
/managerial
model
for
making
the
rural
community
ecnomically
and
ecologically
sus2nable
and
to
support
its'
growth
by
solving
the
problem
with
our
new
technologies
such
as
sensing,
data
logging,
analysis
system
for
cul2va2on
management
of
agriculture.
• Problems
in
the
rural
community
for
agricuture
and
forestry
1. Difficult
to
keep
the
villages
economically
sustainable
by
the
local
finance
system
depending
on
tax
revenues
2. Insufficient
2me
for
villagers
to
think
about
the
future
of
the
rural
community
3. Shortage
of
successors
despite
the
number
of
unused
lands
are
increasing
rapidly
5. • Educa2on,
and
Developments
Keio
University
-‐
Shonan
Fujisawa
Campus
-‐
Yan
Lab
-‐
EI(Environmental
Innovators)Program
-‐
GESL(Global
Environmental
System
Leaders)Program
• Farming,
Tes2ng
of
mama
Inc.
-‐ Growing
60
types
of
vegetables
-‐ Opera2ng
Homestay
-‐ Suppor2ng
of
educa2on
for
young
people
from
ci2es
Suppor2ng
Organiza2ons
for
10. Suppor2ng
New
Marke2ng
of
Farmers
Farmers
Consumers
Temperature:
12
C
Moisture
64
%
Wind:
15m/s,
South
Precipita2on:
0mm
Growth
of
the
Rice:
108cm
Comments
from
Farmers:
“Today,
It
come
into
ears.”
Visualizing “Current Farm”
Trust and Peace
Sustaining Interests
気温:
12℃
湿度:
64%
風向風速:
南風
1.5m
稲の身長:
108cm
農家コメント:「今日、
稲の穂がでました。」
Watching over the Farm Growth
Ex: Children who experienced farming
checks the growth of crops every day,
and they want to join in cultivation.
15. ATer
me2culous
research
and
development,
we
are
proud
to
introduce
our
unique
sensor
“ASS-‐01”.
Our
innova2ve
sensor
technology
enables
efficient
and
transparent
cul2va2on
management
・WEB
CAMERA + SENSOR
TYPE:ASS-‐010
PRICE:198,000
JPY
・WEB
CAMERA + SENSOR
+ NDVI
CAMERA
TYPE:ASS-‐011
PRICE:298,000
JPY
※This
system
needs
at
least
3G
network.
The
price
does
not
include
the
installing
cost
of
the
internet
system.