Ignitia is the world’s first and most accurate tropical weather forecasting company. With over 84% reliability, Ignitia’s proprietary forecasting model predicts tropical weather patterns down to a 3 km square range. The forecasts are delivered to West African farmers via SMS in partnership with mobile network operators.

1. COMPANY PROFILE 2019

2. WHO WE ARE
Ignitia is the world's most accurate tropical weather forecasting company. Headquartered in Sweden
with subsidiaries in Ghana and Nigeria, Ignitia has developed a highly accurate, hyper-local weather
forecast delivered via SMS to farmers across West Africa.
With over 84% reliability, Ignitia’s proprietary forecasting model predicts tropical weather patterns down
to a 3 square km range. In partnership with mobile network operators, Ignitia delivers trusted daily
forecasts to West African farmers.
AS OF JULY 2018
subscribers accuracy operating
countries
Increased
yields**
800k 84% 3 65%
**UC BERKELEY, 2017
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3. OUR MISSION
Ignitia’s mission is to empower intelligent decision
making by providing custom, highly accurate weather
forecasting data to customers in emerging markets -
allowing them to stabilize operations, mitigate risks,
and maximise profits.
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4. THE PROBLEM
40% of the world’s population lives in the tropics, the
majority of whose livelihoods are dependent on rainfed
agriculture. The yields of small-scale farmers in Sub-
Saharan Africa are the lowest in the world, negatively
impacting livelihoods, nutrition and food security, and
broader economic growth.
Contrary to public belief, the tropics have never had
reliable weather forecasts. The understanding of how
tropical weather patterns should be simulated in a
forecasting model has been lacking, resulting in very poor
results of forecasting accuracy in West Africa
Other methods of receiving forecasts from outside sources
such as radio or newspapers have been historically
unreliable, and farmers no longer trust them to make
decisions based on their predictions.
96% of all agriculture in tropics
uses rain as the only source of
water. All actions on a farm are
rain-dependent.
20-80% of yields loss due to
weather.**
More than one billion small scale
farmers are affected.
40% of the world’s population
lives in the tropics. In 2025, it will
account for 55% of world’s
population.
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5. THE SOLUTION: iska™
Ignitia has developed iska™, a highly accurate, localized
weather forecast delivered via SMS in partnership with
major telecommunications firms. Forecasts are delivered
daily, monthly, and seasonally to farmers’ phones. Each
message is tailor-made to the farm location using GPS and
delivered to any basic mobile phone via SMS.
The daily message includes a 48hr forecast that details
the likelihood, timing, and intensity of rainfall. Monthly and
seasonal outlooks are sent at the beginning of each month.
Our messages are always simple and clear. In partnership
with local communities, we developed a simple text-based
48hr weather forecast message that most illiterate farmers
can understand by recognizing keywords. User-testing
results have shown that keywords, rather than icons, are
more easily understood by farmers. 4

6. AVAILABLE IN 5 COUNTRIES
CONNECTED TO MNO’S
WORK WITH NGO’S AND FARMER
GROUPS

7. + =
OUR
FORECASTING MODEL
Data gathering: Ignitia relies on satellites and remote data to source our information. This allows us to predict
the weather without the need for expensive infrastructure on the ground in traditionally remote areas, while
giving us the flexibility to quickly expand to new geographical areas and markets.
Computing: Ignitia’s high-resolution tropical forecast model runs on its own supercomputer cluster
underground in Stockholm, Sweden with a weather research and forecasting model (WRF) that has a high
degree of geographical specificity.
Distribution: After the forecasts are run through the computer models, a short, simple, and easy-to-read 48-
hour forecast text update is generated based on the farmer’s GPS location and sent to their mobile phones via
SMS.
6

8. IGNITIA’S FORECAST TWICE AS ACCURATE
AS GLOBAL MODELS
Source: Average accuracy 2013 – 2015 rainy seasons by validation of
accuracy method as Ebert (2008) or WWRP/WGNE (2009).
39%
ACTUAL RAINFALL
(48 HOURS LATER)
Lagos 27
Accra28
Lagos
Accra
Lagos
Accra
Global models are only
right 39% of the time.
84%
We are twice as accurate
as global models
Light rainHeavy rain
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9. BUSINESS MODEL
B2C B2B
800,000+ subscribed to a
subscription-based weather forecast
service via telcos.
Many farmers become product
advocates and share the service with
other farmers.
NGO
Reach underserved populations with
a sustainable service. Our M+E
shows over 75% of this population
re-subscribes after they see the
benefits of one season.
Agricultural Suppliers
Product differentiation and insurance of
proper product implementation.
FMCG
Corporate social responsibility initiatives
that stabilize their supply chain.
Farming Financial Institutions
Mitigate risk on loans to farmers, support
government development funds.
Farmers (Ghana, Nigeria, Mali)
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10. IGNITIA’S CURRENT
MODEL
LAUNCHING EARLY 2019
• Daily 48-hour forecasts
• Hyper-local using GPS
• basic keywords that
make it easy for
farmers to understand.
• Low cost cost
effective.
• Interactive weather map
• 48 hour forecasts in real-
time
• Ability to select individual
farmers by their GPS
locations
• Insights board offering visual
representations and data
breakdowns according to the
project's M&E agreements,
weather insights
• User profiling
• User communications portal
• Ability to send customized
SMS messages to farmer
base
IN EARLY
DEVELOPMENT
• A storm alert to
preemptively warn
farmers of incoming
storms.
PRODUCTS AND SERVICES
1 SMS
2
STORM
ALERT
3
DASHBOARD
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11. Ignitia launches with
9Mobile in Nigeria.
As of November
2018 Ignitia was
serving 700k
subscribers in
Ghana, Nigeria and
Mali.
MILESTONES
2013 - 2014
2015
Our Team of scientists
moved to Ghana to
develop our proprietary
tropical forecasting
model and an SMS-
based forecast product
– iska™.
2016
2017
Ignitia’s subscriber
base grows to
330,000 farmers. 2018
10
Pilot atmospheric
model and iska™
released. 7k small-
scale farmers in
Ghana receive
forecasts measured
at 82% accuracy.
Ignitia launches
alpha version in
Ghana gaining 8k
new subscribers.
Farmers can receive
daily, monthly and
seasonal forecast
via SMS.
Ignitia launches in
Mali as ’Sandji’.
Subscriber base
grows to 84k. Iska
has a 97% retention
rate and reaches 84%
accuracy.
2010 - 2012

12. CORE CHALLENGES
• Our service has to be
understandable by
subscribers with low
literate capabilities.
• Keeping our messages
as clear and simple as
possible is crucial.
LANGUAGE
• Cultural differences in
Ghana, Mali and Nigeria
must be respected.
• Individual marketing and
training approaches are
necessary in each
market.
CULTURE SEASONALITY
• Seasonality sales of
forecast are the most
relevant during the
rainy season in West
Africa.
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13. GLOBAL MODELS
COMPETITION
NATIONAL
METEREOLOGICAL
AGENCIES
WEATHER INDUSTRIES
• Government-owned institutions
in tropical countries.
• Technology is outdated by 60+
years
• Lack the knowledge to improve
weather forecasting capabilities
• Use sparse ground observation
data collected in-country
• Media companies that repackage
global model forecasts to suit
consumer needs
• Main revenue source:
advertisements
• Add meteorological analysis to
global models, but don’t do
forecast modeling themselves.
• Three global models (ECMWF, GFS
and UK MET) are the basis for most
forecasts seen over the world.
• They have the mandate to improve
forecasts for the countries that fund
them, such as EU or US. No/little
interest in the tropics.
No specialization on tropical weather 12

14. DIFFERENTIATION – COMPETITIVE
ADVANTAGE
SCIENTIFIC
ACCURACY
FARMER-CENTRIC
PRODUCT
ignitia
CREATED FOR
TROPICAL
WEATHER Only forecasting model created specifically for
tropical weather, twice as accurate as global

15. 14
PARTNERSHIPS

16. Google X awarded ignitia the
honorable title Moonshot. The
program Solve for X selects
moonshots within and outside of
Google based on “unique and
innovative use of technology to solve
a complex, global problem.” More
well known moonshots are for
example the self driving car and
project Loon.
Winner of the MIT IDE Inclusive
Innovation Challenge. Awarded for
“using technology to reinvent the
future of work”. We have a
continued partnership with MIT and
SOLVE to help scale ignitia.
Won their Änglamark environmental
prize in 2017. Currently working on a
code branding project for their
chocolate products.
Selected to present at the 2020 Expo.
Granted a financial award of 250K USD
and ongoing development partnership.
Unilever’s Sustainable Living Young Entrepreneur
Awards 2015/16 Finalist “for solutions that
demonstrate the potential for huge social and
environmental impact achievable at a global
scale.” Currently in discussion with their Nigeria
office for product implementation across
Nigeria.
MOONSHOT
ReSource Award Winner and incubator
participant. Working on collaboration
for bundling insurance and forecasting.
INDUSTRY RECOGNITION

17. 16
TESTIMONIALS
“When I was growing up, the rains would come at
specific times. Now we can’t tell when it’s rainy
season because it rains so little and it’s so
unpredictable. Now I enjoy a bountiful harvest
because I know when to fertilize, plant and harvest.”
Araba
Eastern Region, Ghana
“When I subscribed to iska and started receiving the
updates on rainfall patterns, I knew that if iska says there
will be rainfall, then I plant crops that need more rainfall. I
have been able to follow the forecast and successfully
determine the best crop for that period of time for more
yields. This is exactly what I do. ”
Joseph
Brong Ahafo Region, Ghana

18. CORE TEAM AND OPERATIONAL ADVISORS
MANAGEMENT OPERATIONAL ADVISORS
LIISA SMITS
CEO
Visiting scientist at Univ.
of Washington
MSc Physics, MSc
Meteorology
LIZZIE
MERRILL
COO based in Ghana
Experience of driving
startups in West Africa
RUI ANTUNES
CCO
Senior executive with
mobile/telecom background
on emerging markets.
Previously CBDO at
Basebone, VP at Binbit,
Managing director at TIMWE
group.
TOM CHI
Co-founder of Google X,
Founder of Google glasses
BART BURSTEIN
Board of Ruckus Wireless
6 times developed tech
startups to IPO/exit
BOARD MEMBERS
YEN CHOI
Co-Founder and Group
EVP/CTO for Netcom Africa,
Former VP of Operations at
Speedcast, a satellite
telecommunications company.
Currently advises Internet
Exchange Point of Nigeria,
Afridyne, and 100 Groundnut –
startup incubator and angel
investment firm.
FUTURE BOARD MEMBERS
INVESTORS
Additional board member from recent
Series A closing to be nominated to join
board in 2019..
DR. ANDREAS
VALLGREN
Chief Science Officer
PhD Dynamical Physics
MSc Meteorology, MSc
Space Engineering
SCIENTIFIC EXPERTISE
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19. info@ignitia.sewww.ignitia.se
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