WAA Finland goes to Sanoma
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The document summarizes an event hosted by the Web Analytics Association Finland on March 30th 2011 in Helsinki. The event featured presentations and discussions on behavioral display advertising, building behavioral targeting solutions, using data and context in analytics, and making sales and marketing tools smarter with web analytics. Attendees could also vote on whether behavioral display advertising is an unethical practice. The agenda included registration, presentations from representatives of Sanoma, Frantic Media and Snoobi, as well as a networking session. Interested parties could contact the WAA Finland board with any questions.
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Linear Regression Analysis and Modelling at MeasureCamp Amsterdam 2019
My very short presentation of multiple linear regression analysis and modelling done with BigML.com, during MeasureCamp Amsterdam 2019.
From Digital Attribution to Marketing Mix Modelling
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Predictive Conversion Modeling - Lifting Web Analytics to the next level
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
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Digital Excellence Academy -koulutusohjelmassa pidetty esitys Monikanavaisen asiakaskokemuksen mittaamisesta ja atribuutiomallinnuksesta.
Analytics is the Bookkeeping of Marketing
My presentation at ProductCamp Helsinki: "Analytics is the Bookkeeping of Marketing." The world is full of data and yet so many organizations struggle to use it wisely. Analytics is the bookkeeping of marketing – like profit and balance sheets are for the business. In this session Petri is covering common pitfalls of analytics. He is also showing Google Analytics auditing results and telling about couple of advanced analytics examples.
Tag is the new black - Mitä markkinoinnin pitäisi tietää Tag Managementista
Petri Mertasen esitys ASML aamiaisseminaarissa: Tag is the new black - Mitä markkinoinnin pitäisi tietää Tag Managementista.
Analytiikkaprosessi ja sen mittaaminen
Mitä vaiheita analytiikkaprosessiin kuuluu. Kuinka analytiikkaprosessin pitäisi mennä ja kuinka sitä mitataan. Petri Mertasen seminaariesitys.
Mittaamisen ja analysoinnin hyödyntäminen markkinoinnin tukena
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Verkkokaupan analyyttinen ja ketterä kehittäminen
Petri Mertasen esitys Sanoman järjestämässä Kasvua verkkokauppaan -aamiaiseminaarissa 13.11.2013.
Measuring Facebook Marketing
The document discusses measuring the effectiveness of Facebook marketing. It recommends first understanding what Facebook marketing entails and the different activities possible. Data should be collected from various sources based on the specific Facebook marketing activities. Metrics like the number of new fans, interactions, posts and shares can help evaluate goals like recruitment, engagement and sales. The document also provides tips on using tools like Facebook Insights and setting up a continuous measurement process to analyze performance and inform decisions.
Analytic Edge
This document discusses how companies can use data analytics to gain a competitive edge. It outlines various data sources and marketing channels that can be analyzed, including CRM data, mobile advertising, social media, search engine optimization, and more. The document suggests that companies can move from passive clickstream tracking to more advanced analytics like A/B testing and regular analysis to optimize marketing activities. It emphasizes using data to support everyday business decisions and strategic planning.
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Online Marketing Mix Modelling - MeasureCamp Copenhagen
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Online Marketing Mix Modelling - MeasureCamp Helsinki
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Marketing Mix Modelling - Marketing Analytics Summit
Marketing Mix Modelling - Marketing Analytics Summit
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WAA Finland goes to Sanoma
- 2. WAA Finland goes to Sanoma Helsinki 30th March 2011 Presented By: Web Analytics Association Finland chair Sponsored By: Sanoma, Frantic, Snoobi
- 3. Question Behavioral Display Advertising is when a visitor sees ads on a website based on their behaviour on other 3rd party websites. Behavioral Display Advertising doesn't appear to break any element of the WAA Code of Ethics but is it an ethical technique? Do you find this smart business practice or a bit creepy? Should it be named as an unethical practice by the WAA? Vote with your mobile phone at: http://waa.infomail.fi
- 4. Twitter Hashtag regarding to behavior display advertising: #flashwaw Hashtags for web analytics and web analytics wednesday: #waw #measure Please send us feedback, comments & questions!
- 5. Agenda 17.00-17.30 Registration and welcome words 17.30-18.00 Building Sanoma’s Behavioural Targeting Solution: Behind the Scenes Anders Stenbäck, Head of Online Business Development, Sanoma News 18.00-18.30 Break including some snacks 18.30-19.00 Data and context Michael Dlugosch, Analytics Strategist, Frantic Media 19.00-19.30 Making sales and marketing tools smarter with web analytics Pekka Koskinen, Founder, Snoobi Oy 19.30- Drinks and networking at Sports Pub Chelsea
- 6. Interested about WAA? Want to ask about membership? Are you interested in working for WAA Finland board of directors? Follow @mertanen Or send email to petri@waafinland.org