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THE POWER OF
MEDIA AND
INFORMATION
Mrs. Cess Bathan
Topic Outline
 Citizen Journalism- watchdog
Online Selling Phenomenon- commerce
influencer
Tourism- tourism promoter
Formative Assessment: Pre-test
Write T if the statement is true; otherwise, write F.
____________ 1 A citizen journalist must be equipped with high-end
cameras to tell news.
____________ 2 Online selling started during the pandemic.
____________ 3 People become effective agents in promoting tourism
through social media.
____________ 4 Being a watchdog is one of the roles of media in a
democratic country
____________ 5 E-commerce can be seen even in Facebook.
Formative Assessment: Pre- test
Write T if the statement is true; otherwise, write F.
____________ 6 Citizen journalism involves the gathering and reporting of
news by people who are trained as professional journalists
____________7 Citizen journalists have the advantage of capturing news
where it happens and as it happens.
____________ 8 Social media has nothing to do with tourism.
____________ 9 e-commerce refers to products being sold through the
internet.
____________ 10 Community problems and complaints are normal content
of citizen journalists’ reports.
FORMATIVE ASSESSMENT: RECITATION
FORMATIVE
ASSESSMENT:
RECITATION
What are the special powers
that we got through Media?
TERMS TO REMEMBER
CITIZEN
JOURNALISM
ONLINE
SELLING
TOURISM
Formative Assessment: Picture Analysis
Formative Assessment: Picture Analysis
Why do some people draw on walls?
What is the impact of these graffiti to the viewing
public?
FORMATIVE
ASSESSMENT:
CARTOON ANALYSIS
TERMS AND DEFINITIONS:
The gathering and reporting
of news by people who are
not trained as professional
journalists (Hermans,
Vergeer and D'Haenens,
2009.)
CITIZEN JOURNALISM
TERMS AND DEFINITIONS:
The act in which a citizen, or group of
citizens play an active role in the
process of collecting, reporting,
analyzing and disseminating news and
information with the intention of
providing independent, reliable,
accurate, wide-ranging and relevant
information that is required for
democracy and development (Bowman
and Willis, 2003)
TERMS AND DEFINITIONS:
An alternative and activist form of news
gathering and reporting that functions
outside mainstream media institutions,
often as a response to shortcomings in the
professional journalistic field, which uses
similar journalistic practices but is driven
by different objectives and ideals and
relies on alternative sources of legitimacy
than traditional or mainstream journalism
(Lievrouw, 2013).
TERMS AND DEFINITIONS:
The instance when the people,
otherwise known as the
audience, employ the
press tools they have in their
possession to inform one
another. (Rosen, 2008)
TERMS AND DEFINITIONS:
Citizen journalism
empowers anybody through
modern technology and
connectivity to create,
enhance or verify media on
their own or with
others.
WATCHDOG JOURNALISM IS…
FORMATIVE ASSESSMENT:
FORMATIVE ASSESSMENT: RECITATION
Covid 19 Pandemic
Typhoon Yolanda
FORMATIVE ASSESSMENT: IMPORTANCE OF MEDIA
GROUP ACTIVITY
Gather three different news items posted
by Filipino citizen journalists from social
media platforms that went viral and were
broadcast in any of the major Philippine
networks. If possible, include a
screenshot as an evidence. Follow this
format:
2ND SESSION
TERMS TO REMEMBER
ONLINE SELLING
PHENOMENON
Many people can
manage business through the
basic yet powerful online
platform.
TERMS TO REMEMBER
ONLINE SELLING
PHENOMENON
Many people can
manage business through the
basic yet powerful online
platform.
ONLINE SELLING PHENOMENON
E-COMMERCE INFLUENCER/PROMOTER
 Ecommerce promoters
are using social platforms
to build brand
awareness, connect with
customers, and promote
products through organic
posts and targeted ads.
E-COMMERCE PROMOTER
POPULAR SOCIAL MEDIA ECOMMERCE
TACTICS INCLUDE:
•Promoting and driving traffic to an ecommerce website or
branded app
•Selling products directly on social media
•Engaging with customers and prospects directly on social
channels
•Providing pre- and post-sale support to customers
•Building an online social media community around your brand
TOURISM
Do you agree that another
field that benefits from the
empowerment through
social media is tourism? If
yes, How?
FORMATIVE ASSESSMENT: RECITATION
FORMATIVE ASSESSMENT: QUIZ
Vloggers are powerful media and
information advocates. The content
that they share can influence public
opinion, mobilize netizens to make
a stand, and command a choice.
Below are short narratives of online
content created by YouTube
vloggers. Based on these narratives,
identify whether the vlogger is a
FORMATIVE ASSESSMENT: QUIZ
A. watchdog B. tourism promoter C. commerce influencer
Write only the letter of your corresponding choice.
____________ 1 Will Dasovich, a Filipino-American vlogger, narrates his experience
of living in America during the pandemic.
____________ 2 Letisha Velasco from Pangasinan promotes affordable cosmetic line
in her make-over vlogs.
____________ 3 Andi Eigenmann and Philmar Alipayo vlog about their simple life in
Siargao through their channel “Happy Islanders.”
____________ 4 Kiko Rustia posts content on where to buy the most reasonably
priced products in the Philippines.
____________ 5 Social media influencer Mimiyuuuh vlogs about a trip while
mentioning the clothes she brought from Lazada.
FORMATIVE ASSESSMENT: QUIZ
____________ 6 Betina Carlos shares her recipe for red velvet cakes together
with its production cost.
____________ 7 Basel Manadil (The Hungry Syrian Wanderer)posts positive
reviews about the Philippines and aid victims of natural disasters.
____________8 Nuseir Yassin (Nas Daily) from Israel explains in one of his
vlogs that the Philippines is his favorite country to visit.
____________ 9 American YouTube celebrity Carson Moody, a.k.a. Bisayang
Hilaw posted about a beautiful blue man-made lagoon in Negros island.
____________ 10 DJ and vlogger Gandang Kara posted her kidnap prank with
Papa Jackson showcasing 88 Hot Spring Resort in Pansol, Calamba, Laguna last
October 26, 2020
FORMATIVE ASSESSMENT: QUIZ
MODULAR ACTIVITY:
Gather one news item posted
by a Filipino citizen journalists
from social media platforms
that went viral and were
broadcast in any of the major
Philippine networks. If
possible, include a screenshot
as an evidence. Follow this
format:

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W1-Power-of-Media-and-Impact-of-Massive-Online.pptx

  • 1. THE POWER OF MEDIA AND INFORMATION Mrs. Cess Bathan
  • 2. Topic Outline  Citizen Journalism- watchdog Online Selling Phenomenon- commerce influencer Tourism- tourism promoter
  • 3. Formative Assessment: Pre-test Write T if the statement is true; otherwise, write F. ____________ 1 A citizen journalist must be equipped with high-end cameras to tell news. ____________ 2 Online selling started during the pandemic. ____________ 3 People become effective agents in promoting tourism through social media. ____________ 4 Being a watchdog is one of the roles of media in a democratic country ____________ 5 E-commerce can be seen even in Facebook.
  • 4. Formative Assessment: Pre- test Write T if the statement is true; otherwise, write F. ____________ 6 Citizen journalism involves the gathering and reporting of news by people who are trained as professional journalists ____________7 Citizen journalists have the advantage of capturing news where it happens and as it happens. ____________ 8 Social media has nothing to do with tourism. ____________ 9 e-commerce refers to products being sold through the internet. ____________ 10 Community problems and complaints are normal content of citizen journalists’ reports.
  • 6. FORMATIVE ASSESSMENT: RECITATION What are the special powers that we got through Media?
  • 9. Formative Assessment: Picture Analysis Why do some people draw on walls? What is the impact of these graffiti to the viewing public?
  • 11. TERMS AND DEFINITIONS: The gathering and reporting of news by people who are not trained as professional journalists (Hermans, Vergeer and D'Haenens, 2009.) CITIZEN JOURNALISM
  • 12. TERMS AND DEFINITIONS: The act in which a citizen, or group of citizens play an active role in the process of collecting, reporting, analyzing and disseminating news and information with the intention of providing independent, reliable, accurate, wide-ranging and relevant information that is required for democracy and development (Bowman and Willis, 2003)
  • 13. TERMS AND DEFINITIONS: An alternative and activist form of news gathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, which uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism (Lievrouw, 2013).
  • 14. TERMS AND DEFINITIONS: The instance when the people, otherwise known as the audience, employ the press tools they have in their possession to inform one another. (Rosen, 2008)
  • 15. TERMS AND DEFINITIONS: Citizen journalism empowers anybody through modern technology and connectivity to create, enhance or verify media on their own or with others.
  • 18. FORMATIVE ASSESSMENT: RECITATION Covid 19 Pandemic Typhoon Yolanda
  • 20. GROUP ACTIVITY Gather three different news items posted by Filipino citizen journalists from social media platforms that went viral and were broadcast in any of the major Philippine networks. If possible, include a screenshot as an evidence. Follow this format:
  • 22. TERMS TO REMEMBER ONLINE SELLING PHENOMENON Many people can manage business through the basic yet powerful online platform.
  • 23. TERMS TO REMEMBER ONLINE SELLING PHENOMENON Many people can manage business through the basic yet powerful online platform.
  • 25. E-COMMERCE INFLUENCER/PROMOTER  Ecommerce promoters are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads.
  • 27. POPULAR SOCIAL MEDIA ECOMMERCE TACTICS INCLUDE: •Promoting and driving traffic to an ecommerce website or branded app •Selling products directly on social media •Engaging with customers and prospects directly on social channels •Providing pre- and post-sale support to customers •Building an online social media community around your brand
  • 28. TOURISM Do you agree that another field that benefits from the empowerment through social media is tourism? If yes, How?
  • 30. FORMATIVE ASSESSMENT: QUIZ Vloggers are powerful media and information advocates. The content that they share can influence public opinion, mobilize netizens to make a stand, and command a choice. Below are short narratives of online content created by YouTube vloggers. Based on these narratives, identify whether the vlogger is a
  • 31. FORMATIVE ASSESSMENT: QUIZ A. watchdog B. tourism promoter C. commerce influencer Write only the letter of your corresponding choice. ____________ 1 Will Dasovich, a Filipino-American vlogger, narrates his experience of living in America during the pandemic. ____________ 2 Letisha Velasco from Pangasinan promotes affordable cosmetic line in her make-over vlogs. ____________ 3 Andi Eigenmann and Philmar Alipayo vlog about their simple life in Siargao through their channel “Happy Islanders.” ____________ 4 Kiko Rustia posts content on where to buy the most reasonably priced products in the Philippines. ____________ 5 Social media influencer Mimiyuuuh vlogs about a trip while mentioning the clothes she brought from Lazada.
  • 32. FORMATIVE ASSESSMENT: QUIZ ____________ 6 Betina Carlos shares her recipe for red velvet cakes together with its production cost. ____________ 7 Basel Manadil (The Hungry Syrian Wanderer)posts positive reviews about the Philippines and aid victims of natural disasters. ____________8 Nuseir Yassin (Nas Daily) from Israel explains in one of his vlogs that the Philippines is his favorite country to visit. ____________ 9 American YouTube celebrity Carson Moody, a.k.a. Bisayang Hilaw posted about a beautiful blue man-made lagoon in Negros island. ____________ 10 DJ and vlogger Gandang Kara posted her kidnap prank with Papa Jackson showcasing 88 Hot Spring Resort in Pansol, Calamba, Laguna last October 26, 2020
  • 33. FORMATIVE ASSESSMENT: QUIZ MODULAR ACTIVITY: Gather one news item posted by a Filipino citizen journalists from social media platforms that went viral and were broadcast in any of the major Philippine networks. If possible, include a screenshot as an evidence. Follow this format:

Editor's Notes

  1. NOTE: To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image.
  2. `1. F 2. F 3. T 4. T 5. T
  3. 6. F 7. T 8. F 9. T 10.T
  4. What do you call this? Graffiti- We may not be able to pinpoint the culprit of these unwanted art forms, but we may detect which group or gang can be held responsible.-
  5. 1. In your opinion, why do some people draw on walls? What could be their motivation in doing so, and most importantly, what is the impact of these graffiti to the viewing public? Why do some people resorted to such public rants instead of formal dialogues with the authorities, why are they handing out posters that promoted not products but ideologies and demands? Are these done just for art sake?
  6. What’s your interpretation of this picture?
  7. Simplified definition
  8. They are the ones who fact-check, they check the legitimacy and integrity of people in power’s action.
  9. Based on the mind map below, how will you describe the power of media and information?
  10. Describe how the power of media and information brought about change to the following events: -
  11. Describe how the power of media and information brought about change to the following events: -
  12. Describe how the power of media and information brought about change to the following events: -
  13. How online selling flourishes these days. Lazada and Shopee have become the virtual malls for people who want easy access to products without leaving their homes. Food can be served conveniently through Grab Food and FoodPanda. But more than these, small scale enterprise flourished through online selling via FaceBook Live and deliveries through “pasabuy.” These became means of earn a living in the new normal.
  14. How online selling flourishes these days. Lazada and Shopee have become the virtual malls for people who want easy access to products without leaving their homes. Food can be served conveniently through Grab Food and FoodPanda. But more than these, small scale enterprise flourished through online selling via FaceBook Live and deliveries through “pasabuy.”
  15. How online selling flourishes these days. Lazada and Shopee have become the virtual malls for people who want easy access to products without leaving their homes. Food can be served conveniently through Grab Food and FoodPanda. But more than these, small scale enterprise flourished through online selling via FaceBook Live TIKTOK LIVE AS WELL,. and deliveries through “pasabuy.”
  16. Consider these stats from Hootsuite’s Global State of Digital 2022 report: 57.5% of internet users aged 16 to 64 buy a product or service online weekly 28.5% of social media users go to social platforms to find products to buy
  17. oftentimes, your choice of a travel destination highly depends on the posts that you see in social media, and the more “Instagrammable” or photogenic the place is, the more you would be enticed to go there.
  18. Which empowerment does media give in each picture/
  19. 1. A 2. C 3. B 4. C 5. C
  20. 6. C 7. A 8. B 9. B 10.B
  21. 6. C 7. A 8. B 9. B 10.B