The Greater London Authority held two public events in Hyde Park and Trafalgar Square to screen the Royal wedding, which required commercial support due to costs but sponsorship was restricted. VSM proposed selling advertising space on the screens and successfully secured significant revenue from appropriate advertisers in a short time period while navigating the commercial and stakeholder sensitivities. Due to VSM's performance under complex conditions and short timelines, the GLA would recommend and work with VSM for future commercial partnerships.