2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
5. ∙ 맥 립스틱
∙ 맥 컬렉션
토의 1
향 수
화장품
가 방
화장품
토의 2
생활/산업용품 적용 가
능한 메타데이터를 찾
지 못함
예술가와의 콜라보된
작품을 VRA Core 적용
알레산드로 멘디니
ANNA G 와인오프너
6. 형태적
특징
• 크기
• 색
• 모양
• 재료
제작
배경
• 알렉산드로 멘디니
• 안나 질리(부인)
• 사랑
• 영감
분류
체계
• 와인
• 주류
• 주방/생활 용품
ANNA G
와인 오프너
Ontology
Mind map
Concept mapping
7. 디자이너 Alessandro Mendini, 1931-
밀라노에서 태어났으며, 1959년 밀라노 공대에서 건축을 전공했다. 졸업 후 니촐리 아소치아티 건축
사무소에서 1970년까지 일을 한다. 건축 사무소를 나와서는 세계적인 건축잡지 <까사벨라
(Casabella)>의 편집을 맡으며 급진적 디자인 운동을 병행한다. 1977년에는 자신이 직접 <모도
(Modo)>라는 잡지를 창간하고 1981년까지 편집장을 한다. 1980년부터는 지오 폰티(Gio Ponti)가 맡고
있던 세계적인 건축, 디자인 잡지 <도무스(Domus)>의 제작을 1985년까지 맡아 한다. 1980년대부터
멘디니는 이탈리아를 중심으로 불기 시작한 포스트모더니즘 열풍 한가운데에서 에토레 소트사스와 더
불어 세계 최고의 디자이너로서 활발한 활동을 한다. 특히 알레시와는 디자인 역사에 길이 남을 명작
들을 디자인하는데, 와인 오프너 ‘안나 G'도 이때 디자인된다. 제품 이외에도 네덜란드의 그로닝겐 미
술관, 히로시마 파라다이스 타워, 알레시 본사 등 건축물도 많이 디자인했다. 우리나라와도 인연이 많
아 가구 회사 한샘을 비롯해 삼성전자, 롯데카드 등과도 많은 일들을 했으며, 광주 디자인 비엔날레에
관여하기도 했다.
8. 제조사 Alessi - 일상을 예술로 승화시킨 꿈의 디자인
지오반니 알레시가 1921년에 설립한 이탈리아 브랜드로 사내에 디자이너를 두지 않고 세계적인 디자
이너들과의 협업 작품을 통해 세련된 컨템포퍼리 디자인을 보여주는 이탈리아 대표 주방, 생활용품 브
랜드
9. 탄생배경 ANNA G. 와인 오프너
1994년 첫선을 보인 ANNA G. 와인 오프너는 필립스의 기자회견때 나누어줄 선물로 고안된 제품
10. ANNA G.
와인오프너
이름 알레시 안나 G. 와인오프너 <안나 G.(ANNA G.)>
가격 75,000원
제조사 Alessi
브랜드 Alessi
제조국 이탈리아
출시일 1993년
사이즈 가로*세로 7Cm * 24.5Cm
소재 아연 합금, 플라스틱
색상 그린/ 블루/ 블랙/ 와인 레드/ 옐로우
11.
12. - 예술 정보는 예술연구와 예술 감상을 위한 정보로 나눌 수 있다
- 일반적으로 미술관 일반이용자의 정보요구는 미술 연구를 위한 또는 미술연구의 결과가 정보
화되는 맥락속에 포함
▶ 예술정보에 대한 정보요구
- 큐레이터(Curator)
- 미술사가
- 미술품 관리자
- 감정가
- 도상해석학자
- 수장품 관리자 등
▶ 이용자
- VRA Core/ CDWA/ CCO
▶ 예술 정보자원 메타데이터
13.
14. 예술작품과 이에 대한 2차 자료(이미지)를 기술하기 위한 메타데이터 표준
Ver 4.0은 19개의 카테고리로 구성
주체 시각자료협회의 데이터표준위원회
(Visual Resources Association Data Standards Committee)
네트워크 환경에 적합한 시각 컬렉션 정보의 관리, 조직, 교환 표준을 위해 1993년 조직
목적 예술 이미지와 구조를 기술하고 그 정보를 전자적으로 공유하기 위해 개발
요약
15. - Dublin Core를 모델로 삼아 모든 실행들이 공유할 수 있는 요소들의 코어 세트로서 기능을 수행
- 시각자료 장서에서 항목들을 식별, 정의, 위치, 설명하기 위해 필요한 요소들을 최소 단위로 명시
- CDWA의 범주 몇 가지를 채택하였고, 각각의 범주는 MARC와도 매핑됨
특징
CD
WA
CDWA란, 그림, 조각 등 시각자료를 위한 메타데이터로, 방향, 크기, 상태, 보존정보, 기법, 전시/소
유권 기록 등 30개 요소를 지정
CDWA가 박물관 객체 기술에 대한 광범위한 요소를 수록하고 있으나 이미지 기술에는 미흡하고,
특히 건축물 등의 기술에 필요한 요소가 포함되지 않음을 발견하고, 건축물을 포함하여 예술 작품,
공예품 등을 묘사한 시각적 자료를 기술하기 위한 지침을 마련
버전 - “The Core Category for Visual Resources" 버전 1.0 (1995)
- Core 2.0
- Core 3.0
- Core 4.0
16. – 미리 규정된 구문은 존재하지 않으며, 요소들을 재량적, 반복 가능함
– 원본 작품과 표현물로 구분
작성
WORK(작품)
– 예술, 건축의 원본 작품
IMAGE(이미지)
– 시각적 표현물
COLLECTION(컬렉션)
17. - 기록의 측면에서 기록관리 과정을 설명할 수 있는 메타데이터 요소들이 정의되지 않음
- VRA는 완성된 메타데이터가 아니며, 예술작품과 그에 대한 시각적 문헌을 기술하기 위
한 개념 모델로 제시되었기 때문에 각 요소의 적용은 데이터베이스를 구축하는 기관의 환
경에 따라 달라질 수 있음
접근 http://www.loc.gov/standards/vracore
한계
18. VRA Core 4.0 Elements, Subelements, and Attributes
Elements Subelements Attributes
Work, Collection,
or image(id)
Agent
Attribution
Culture
Dates
type
earliestDate circa
LatestDate circa
Name type
Role
culturalContext
Date
type
earliestDate circa
LatestDate circa
Description
Inscription
Author
Position
Text type
Location
type
Name type
Refid type
Material type
Measurements type, unit
Relation type, relids
Elements Subelements Attributes
Rights
type
rightsHolder
Text
Source Name type
Refid type
stateEdition
count, num, type
Description
Name
stylePeriod
Subject
Term type
Technique
Textref Name type
Refid type
Title type
worktype
참고자료 : VRA Core 4.0 an introduction, Jolene de Verges SEI 2009 Simmons College Boston, MA
화장품 자체 완제품으로 보면 생활/산업 용품인데 생활/산업용품의 메타데이터 표준 기준이 없음.(우리조가 찾지 못한 것일 수도)
그래서 예술가와의 콜라보한 작품을 VRA Core에 적용 시켜보기로 함.
일상소품을 예술로 승화시킨 알레산드로 작품중에서도 베스트 셀러인 ANNA G. 와인 오프너를 주제로 정함
온톨로지
공유된 개념화에 대한 정형화되고 명시적인 명세로 단어와 관계들로 구성된 일종의 사전. 그 속에는 특정 도메인에 관련된 단어들이 계층적으로 표현되어 있고, 추가적으로 이를 확장할 수 있는 추론 규칙이 포함되어 있어, 웹 기반의 지식 처리나 응용 프로그램 사이의 지식 공유, 재사용 등이 가능토록 되어 있다.
마인드 맵
핵심 단어를 중심으로 거미줄처럼 사고가 파생되고 확장되어 가는 과정을 확인하고, 자신이 알고 있는 것을 동시에 검토하고 고려할 수 있는 일종의 시각화된 브레인스토밍 방법이다. 영국의 두뇌학자 부잔(T. Buzan)은 1970년대 초, 두뇌 활동이 주로 핵심 개념들을 상호 관련시키거나 통합하는 방식으로 이루어진다는 연구 결과를 바탕으로 시각적 사고 기법인 마인드 매핑(mind mapping)을 개발하였다.
1931년 밀라노에서 태어났으며 우리나라와는 가구회사 한샘을 비롯해 삼성전자, 롯데카드 등 많은 일들을 함께 했으며, 광주 비엔날레에 관여하기도 했다.
알레시의 디자인은 단순한 쓰임이 아닌 상상력과 실용이 겸비된 예술이다. 감각적이고 긴장감이 흐르며 품위 있는 디자인, 디자이너의 꿈을 디자인한 디자인의 디자인이다
1994년 첫선을 보인 ANNA G. 와인 오프너는 필립스의 기자회견때 나누어줄 선물로 고안된 제품으로 알레산드로 멘디니가 여자치구가 기지개 켜는 것을 보고 힌트를 얻어 디자인한 제품으로 알레시의 대표적인 베스트 셀러로 1분에 한개씩 팔리고 있는 실정
알레시 안나 G 와인오프너에 대한 데이터
VRA 코어 카테고리는 Visual Resources Association Data Standards Committee가 정의한 예술, 건축, 대중문화 및 민속문화 유물품, 예술작품 등의 저작물을 담고 있는 시각적 자료를 기술하기 위한 지침서이다.
VRA Core Record는 시각자료의 예술 이미지와 구조를 기술하고 그 정보를 전자적으로 공유하기 위해 개발된 것이다 . 기술의 핵심 단위는 시각자료 장서에서 항목들을 식별하고 , 정 의하고 , 위치시키고 , 설명하기 위해 필요한 요소들로 구성되어 있다 .
특징
- CDWA와 RLG REACH 엘리먼트, 그리고 MARC 엘리먼트와 매핑될 수 있는 메타데이터 요소를 제공한다.- VRA Core Categories는 하나의 엘리먼트 집합을 여러번 사용할 수 있으며 코어 카테고리로만으로 부족할 경우 각 엘리먼트내의 한정어(qualifier)를 사용할 수 있으며, 또한 더블린코어의 1:1 원칙을 채택하여 하나의 오브젝트나 정보원은 오직 한 개의 메타데이터를 가질 수 있도록 하였다.
버전
- “The Core Category for Visual Resources" 버전 1.0 : Core개념을 도입하여 21개 요소를 포함
(1995)
- Core 2.0 : 작품설명범주(Work Description Categories) 19개 요소와
시각 문헌범주(Visual Document Description Categories) 9개 요소인 두 범주로 분류
- Core 3.0 : 핵심 범주를 17개 요소로 정의함(Visual Resources Association, 2002)
- Core 4.0 : 기존요소의 명칭을 변경(5개 요소), 새로운 요소(2개)를 추가하고 XML 구조 변경
작성
VRA Core 3.0 이후로는 필요한 만큼 이미지 코드를 생성할 수 있고, 이 코드와 가장 하게 련되어 있는 작품에 한 코드와의 연결 이 가능하다는 특징이 있음.
• Work (작품) : 예술, 건축의 원본 작품
– 존재하고 있거나 과거 어느 시기에 존재했거나 미래에 존재할 수도 있는 물리적 엔티티(physical entity)
– 회화나 조각 같은 예술적 창작물이 될 수도 있고, 공연이나 작곡, 문학 작품이 될 수도 있으며, 건물 또는 조립된 환경의 다른 건축물이 될 수도 있음
• Image (이미지) : 시각적 표현물
– 이미지 그 자체가 작품이 될 수도 있음. 슬라이드, 사진, 디지털 파일 등
(작품의 2차 자료이기 때문에 작품과 관련된 자료를 기술한다는 의미가 강함)
• Collection (컬렉션)
마크 적은것과 마지막 애니매이션은 막을쓰면 컴퓨터 화면에 이렇게 보여진다라는 내용의 예시 그림.
개미라는 부분이 알레시 안나 G 와인오프너로 표현되고 자료유형 실물자료. 등등 쓰게되면 그렇게 바뀔 것이다 라는 것 발표 때 설명해 주면 좋을듯
VRA Core 4.0으로 작성된 미술작품 레코드의 예
<국립한글박물관소장자료분류체계 및 메타데이터 구조설계> 연구보고
- 공동연구원 황문환, 이승민, 최성필
연구보조원 류주현
=> 문헌정보학과 교수, 문헌정보학과 박사수료, 어문생활사연구소장