22. What would be the different ways that
you would want to use Vökeh?
Artsy pictures
Group pictures
Share on social media
Take selfies
Doing sports
Casual photography
0 2 4 6 8 10 12 14 16
23. Can you think of any additional
features you would like to see on
Vökeh?
M A C R O zooming capabilities
Replaceable
B a t t e r y
PROTECTIVE LENS COVER FOR SPORTS
WATER RESISTANCE
Editing picture in app
add text
to
the
pictures
Differentcolors
FILTERSi t t o w a l l
Sticking
EXPOSUREmanual
30. what we need
Est.
2014 USD
Beta
version
components $6,000
Legal
Fees
(IP
+
LLC) $3,500
Team
Electrical
Engineer
(60
hours) $1,800
OpBcal
Engineer
(60
hours) $1,750
iOS
Dev.
incl.
maint./updts
(30
hours) $1,600
MarkeBng/PR
(50
hours) $1,000
Supply
Chain/RQF
(30
hours) $850
INITIAL
CAPEX
TOTAL $16,500
31. Vökeh
Pro-‐Forma
Income
Statement
Growth
Rate 20% 15% 15%
Units
Sold 8,000 9,600 11,040 12,696
Unit
Price $129.00 $129.00 $129.00 $129.00
Cost
per
unit $40.00 $39.20 $38.42 $37.65
2015
Q1 Q2 Q3 Q4
Revenue $1,032,000 $1,238,400 $1,424,160 $1,637,784
Cost
of
Goods
Sold $320,000 $376,320 $424,113 $477,975
Gross
Margin $712,000 $862,080 $1,000,047 $1,159,809
Selling,
general
and
administraTve
cost
MarkeBng
(2%
of
sales) $20,640 $22,704 $24,974 $27,472
Selling
costs
(1%
of
sales) $10,320 $11,352 $12,487 $13,736
AdministraBve
costs $3,500 $3,675 $3,859 $4,052
Other
expenses $3,000 $3,600 $4,320 $5,184
Total
SG&A $37,460 $41,331 $45,640 $50,443
OperaTng
Income
(EBITDA) $674,540 $820,749 $954,407 $1,109,366
Taxes(
35%) $236,089 $287,262 $334,042 $388,278
Net
Income $438,451 $533,487 $620,365 $721,088
Total $2,313,391
32. Aggregated
I/S
2014
Year
1 Year
2
Total
unit
sold 41,336 62,395
Total
revenue $5,332,344 $8,048,930
EBITDA
$3,559,062 $5,544,043
3.6
Millions
5.5
Millions
34. projections
Year 1
40,000 - 45,000 units sold
$3.6 Millions EBITDA
Year 2
65,000 - 70,000 units sold
$5.5 Millions EBITDA
*pro-forma income statement attached