The document outlines the voice of customer (VOC) process, detailing its importance for businesses to understand customer sentiments and identify areas for improvement. It describes a four-step procedure for gathering and analyzing data to inform strategies for enhancement, driven by data analysis tools. Additionally, it highlights the effectiveness of Repustate's sentiment analysis solution in helping various industries leverage VOC data for better products and services.

2. How to Master the Voice
of Customer Process
(VOC)
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3. Overview
Let us dig deeper into the voice of the customer (VoC) process and
how to interpret customer voice from the current sources for
capturing VoC.
VoC allows businesses (both B2C and B2B) to learn what their
customers really think of them, as well as to identify aspects of the
business which are underperforming, or where there are
opportunities for improvement.
To gather this intelligence, various data sources are mined,
depending on the nature of your business. There is a four-step
procedure for identifying these data sources and gleaning helpful
insights from them. Let’s look at that in more detail.

4. Voice of the Customer Process

5. Why do we Need VoC Tools?

6. After Insight: Action

7. Once the VoC data processing is complete, you’ll want to review the
user sentiments expressed and put together strategies for
improvement. This process, driven by a data analysis API, will
enable you to remain ahead of your competitors, align with
customer opinion, and protect your public perception.
Repustate’s sentiment analysis solution for Voice of the Customer
analysis has helped multiple clients across industries. We have
helped banks, automotive clients, and even FMCG companies
understand their VoC data to develop stellar strategies for product
and service enhancements.

8. Thank you!
Understand your data,
customers, & employees with
12X the speed and accuracy.
Visit: www.repustate.com to
learn more