To read the narration that accompanies the slides, visit: http://vfmleonardo.com/downloads/HHAPresentation.pdf http://bit.ly/VFMHHA

2. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

3. 
Understand what storytelling is, and why it
matters to hotel marketers

Tell stories on yourhotel.com + social +
mobile

Yes, visual storytelling impacts the booking

Bringing your story to market
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

4. What is
Storytelling?
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

5. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

6. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

7. Content
Story

8. 
Grabs attention
 Inspires action
 Is shared
 Is remembered
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

9. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

10. 
Combine photos, videos,
virtual tours
 Produce professional and
“social imagery”
 Encourage guests to share
 Make it “Snackable”
 Optimize with keywords,
hashtags, location,
descriptions
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

11. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

12. 60,000
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

13. 86%
view 10+ images
VFM Leonardo, 2013

14. Top 10
Viewed Images
on Travel
Websites
1. Guest Rooms
2. Restaurant
7. Pool
3. Recreation
8. Amenity
4. Lobby
9. Exterior
5. Map
10. Bar/ Lounge
6. Business Center

15. guest rooms are viewed
2x
more than
the 2nd most
popular category,
restaurants
VFM Leonardo

16. media consumption is
30%
higher on smartphone
than desktop
VFM Leonardo, 2013

17. Optimized
Optimized
Compatible
Compatible

18. photos on
generate
53%
more likes
than the average post
Hubspot

19. 
Search engine optimization and search
engine marketing will get customers to your
front door, but what will make them choose you?
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

20. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

21. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

22. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

23. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

24. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

25. Your video doesn’t have to be
a Hollywood production…
@vfmleonardo

26. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

27. Joined: April 6, 2013
Joined: May 2, 2013

28. 63
%
of travel shoppers are
influenced by others’
testimonials
Red Rocket Media

29. Trust Completely/ Don’t Trust
Somewhat
Much/At All
Source: Nielsen Global Trust in Advertising Survey 2012

30. 
Source

Curate

Publish

Amplify
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

31. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

32. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA